What can I do to make my business attract more attention from social media sites?
I have an Etsy.com business, and it's off to a good start. But now I am ready to take the next step and get more orders for my store. I promote it on Tumblr, Facebook, Instagram, and Twitter, but that doesn't seem to be enough. Is there something I'm missing? What additional steps should I take?
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Dec 5, 2014
I would ask you if you have a mission and a vision statement prominently placed in your Social Media and advertising campaigns...Basically the question I ask you is : What Part of the The Customers Mind do you wish to Own? I suggest you read Positioning...and then work toward SEO and not much on the wealth of products you offer but the benefits of buying from you...
Dec 4, 2014
Alice, you do not tell us what business you are in. In most cases, to draw attention to your business, you need to draw attention to yourself. Something that works well on LinkedIn: join discussion groups of which your potential customers are members and participate in as many discussion as possible (I obviously I mean valuable contribution - waffling does not have a good impact). P.
Dec 4, 2014
Pay it forward. Connect with your ideal clients and referral sources on soc media — follow them, engage in sincere conversation, share their stuff. Be generous and loving and watch your connections grow in an authentic and useful way.
Dec 4, 2014
Hi,
Using Social Media Sites for promoting your website is very much useful method in order to increase your Business. But whatever you do to promote your business online you must do it with Search Engined Optimization. Please contact any SEO Expert Company regarding this. Click http://india.seo-expertz.com/smo-company-india-smo-package-india-social-media-marketing-india.html to more
Dec 4, 2014
Alice,
we have just started using a company who offered are providing 1 months activity for a set fee of £99, it is then up to the client if they want to continue based on results.
They are called 99quidsocial and you could contact them to see what they say.
Please note: We receive no incentives when naming other companies.
Terry
Gold Solutions
Dec 3, 2014
As a beginner to such a business, you should realize that it takes time to grow. I suggest you run a promotion for the product to encourage people to patronize the product and possibly introduce it on a far-reaching social medium like LinkedIn. I wish you well.
Dec 3, 2014
High quality content that helps your target customers buy. Promotions are good but people don't like to be sold to. You need to help them. Why are they buying your products? Talk to your customers and find out and then craft content that aligns with that.
Dec 3, 2014
Like Joseph is implying, you need to be explicit about your BRAND.
Do yourself (and your business) a favor and ask your customers why they bought/buy your products.
Research your customers "non-verbal" reasons & purpose for being associated with your products (and the "you" identity) and develop a larger story of "you" in terms of "them."
Start telling the story of that identity and build a brand around that you-them association. Use your products as markers along the journey of your "life changing" discovery of your artwork in relation to expanding/enhancing your customers inner and outer lives. Make your posts tie to this unfolding of story.
Good luck and have fun!
Dec 3, 2014
It may not be that you are using the wrong outlets or that it isn't enough, most of the time it is the content itself.
Are you posting push marketing information or are you posting engaging posts that your followers can read and comment on?
Watch this video and you will get a better understanding of how to use social media for your business:https://www.youtube.com/watch?v=WiVdorR22pE
Dec 2, 2014
I think so you do not use proper social media,when you post any product so write not only it beauties but also its relation according to client need, use catching vocabulary,use catching examples,and dashy qoutes- dashy picture according to scenario...,
Dec 2, 2014
Try the 10-4-1 rule to get your social media pumping out content. When you share a wide variety of content instead sell, sell, sell, you gain credibility and become a person people will go to for information.
http://contendercontent.com/better-content-curation-10-4-1-rule/
Also, think about google+ and youtube. They are both Google products and SEO direct with google searches.
Best of Luck!
Dec 2, 2014
You should hire a business like SEOVideo Pro to give you a YouTube presence that links to your sight and uses videos to optimize your online selling. I feel very good referring them and suggest don't do this on your own it is a huge time suck.
Dec 2, 2014
Etsy is such a busy place that you really need to be well differentiated and outrageous. I suggest you check your messaging and determine if it is strong enough and compelling enough.
Ask some current customers why the bought from you, and not others. Then, capitalize on what you learn.
Dec 2, 2014
Content, content, content. But that doesn't mean you have to recreate content for every social media outlet.
For instance, for your PURPLEDOWNstudios shop, you have a clear theme running through your designs. They're light, ethereal, fanciful, imaginative. For each of the social medial outlets you name, you could easily develop a text and image campaign to promote not just the products but the aesthetic and how owning a product from that line would make the buyer "feel".
One way to do this would be to team up with friends to do photo shoots featuring your jewelry. All you need is a decent camera, a willing model, and wardrobe that conveys the same aesthetic as your products but doesn't distract from them (such as a billowy dress in a solid, soft color).
You can then leverage the content in both written and graphic form across all these outlets by strategizing as to which outlets will have the most impact initially, prioritizing from there, then developing a project plan that lays out what images / written updates you're going to post when, where, and with what aim. And do it over time -- that way you gain momentum instead of just getting a one time blip.
And keep track of your analytics on each site -- you can use the process additionally
to test customer interest in specific pieces, specific lines of jewelry, to see which types of media updates are more effective at engaging prospects (i.e. photos vs. text), etc.
You have a great product to work with. Run with it! :)
Dec 1, 2014
You have some nice items in your shop Alice, but your own website is lacking in content and content is what will bump you up in the search engines. I know your enquiry is about social media but a little SEO on your website now will help a lot once you get to the stage of transferring your business to your own website.
Dec 1, 2014
You can do some more marketing on the social media like G+ and Pinterest,those two place is easy to operate you can get friends easier than facebook and twitter.
Dec 1, 2014
Well, the faster way to do that would be running some contest and campaigns, send some freebies out because on social media platform people go nuts to get freebies. One more thing are you sharing the content over your social media page ?? If not then try hitting over it, try to post something which will can help you in getting viral.
Dec 1, 2014
Hi Alice,
Plan your work, make it interesting and publish it. This is what makes your post more success in social media. Before you post think wisely if this is what people looking for, once you get an idea make it simple which makes people to understand easily and finds something useful and interesting. And post it on time where people used to engage in media. All the best.
Dec 1, 2014
You don't have enough posts and content. You need a dozen images of each product and post and pin them. It takes time to build up content and a following. You have a good product, but you need to focus on what your business is and how to sell. Your Facebook is a bit confusing as well, I don't understand what Purpledown is to your business? Building a strategy may be the best thing for you at this point and make everything consistent.
What i feel all social media sites are important not select use most of them and than see the result