Know who you are! - A personal brand can be extremely powerful, but only if you are true to yourself. Many try to emulate others and fail because it is simply a show. Think about your values, beliefs and offerings and for what you stand (even what you stand against)
Know your customers - once you know yourself you can identify who you want to work with. Know where your skills and values meet theirs. Look for what you offer and what they REALLY need (not just what they think they need).
For example, no one really wants a website. They want what it can provide - leads, customers, sales, etc.
Develop a design and message - your brand should be consistent across all media platforms and with easy to read and remember tag lines, images, etc. This means that every interaction with your brand is of equal quality and reinforces your message.
I'd be happy to help you with some key branding advice if you are interested.
Identify your potential,
Its implementable and utility for common good
and reaching out to the targeted people.
Have a mission statement. From there, build your visual identity. Then be consisted by using your visual identity across all of your marketing medias. There are some great articles on branding at http://www.graphicdesignbyvictoria.com/#!branding-tips/c14b8
Know who you are. Your abilities. And what you stand for.
1. Invest in yourself to ensure that you have the skills and expertise for the services that you want to offer. This could be a certification, a class or learning a new software applicable to your field.
2. Remain trustworthy. This simply encompasses doing what you say you will do.
3. Harness your online presence to make sure that you are conveying the right message in order to attract the right clients/people/opportunities.
1. Give a WOW experience to your customer whenever they do a business with you.
2. Use you Logo, Color Combination and Slogan or sets of Tagline where ever you promote/sale your product or servie.
You are a brand when your customers starts referring and talking about youl.
1. Differentiate yourself clearly from your competition.
Do that effectively and you won't need to worry about #2 or #3.
1. Knowing yourself and articulating your core competence--what you do better than anyone else
2. Clearly defining your target market(s)
3. Devising positioning statements (with proof points) to clearly express your personal goals or the goals of your business for each targeted market segment
1.Focus on what are your needs and wants.
2.Simplicity is the best.
3.Never hesitate to ask for help but the final decision is yours.
Wow, I am going to be contrarian here.
The first step is to figure out who you, your skills, and your customers are not. knowing who you are not going after is importnat in making a message right for your actual customers. If sexist men are your target customers, no need to be politically correct. Hooters works in that space.
Second, tailor your message to your audience ignoring everyone and everything listed in number 1. Don't worry about the big picture if you are only focusing on selling to the picture frame. Many of the most successful entrepreneurs had terrible stories for the masses, but great stories for their customers.
3) Sound it out, write it out, act it out, sell it and see if a consistent message that appeals to your customers results.
Remember, a brand that is very popular with non-customers is of limited value...