What areas should we focus on when designing a home page?
We are revamping our website and want to know which are the areas we can emphasis on like text, color, slider image etc. We provide finance and accounting solutions. Is it better to put a article we wrote in our font page? Your feedback will be appreciated. Thanks in advance.
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Jun 17, 2019
Hi Pranjal
There are somethings you need to consider when revamping your website. Let us go through them one-by-one:
1) Ask yourself, "What will my target audience like to see on the home page?" If you are unable to step in their shoes, then do a quick survey to figure out the answer.
2) The purpose of a website is to assist your clients to visit your website, to remain on it, to engage with it and to convert from it. So you should select user-interface and user-experience elements that align with these motivations.
3) Study the current trends of web designing on websites like Awwwards. While you observe the different design fads, make sure you take a note of what will work for you. Don't settle for a trend for the heck of it. You always need to put your target market at the forefront and decided whether or not, they will like the aesthetics and function.
Once you are done with the basic research, then jump into the design. Here are some tips to bookmark:
CONTENT
If you are making a scrollable website then you need content to fill the space. You can add your article but it should serve a purpose. If you think the write-up will help visitors then go ahead and put it. You must structure the paragraphs and curate the written content with visual elements such as image, icons and animations.
NAVIGATION
Any menu button leading your visitors from homepage to an important web page within your sitemap should be clearly visible. The extra navigations can go under the burger menu. This is done to make sure the most significant things are highlighted for a better user-experience.
TAGLINE
Make sure you humanize your tagline so that your potential and existing clients feel connected and special. You should solve peoples’ problems than to brag about your company or services. This tagline goes in the upper portion of the homepage, usually on top of a feature image.
COLOR
The color of your website depends on how you want to brand your company. You can use online tools like Adobe Color or Coolors.co to help you derive a befitting color palette. If you want to go with the standard color scheme you can, but if you want to stand out then break the cliché palette with a bright and trendy hue.
IMAGES
Use images that deliver a message. You should also use photographs with settings that show communication between two people. Also make sure you consider factors like demography and geography to place the right visual content on your homepage. You can click your custom photos or you can buy stock images.
TYPEFACE
Even if your content is awesome, people will not want to read it if the font is unreadable. There is an entire science behind selecting the right font for your business website. You should have at least two fonts for the headings and the body text, or a typeface family with many variations of the font from thin to bold and italics. Explore other successful websites from your niche and study the fonts. Then use the one that enhances the user-interface of your site.
Hope this helps. Good Luck.
Cheers!
Jun 5, 2019
Hi, Pranjal,
You have to optimize a landing page to make a sales or get a leads for the business. Let us see that in which areas you should concentrate:
1) Write a simple expressive headline.
We have a few seconds to grab the user attention while they visit the business website. Right? Yeah! Bold and straight forwards headline is the only way to make the audience to notice what it is. So, the headline should be mention that what you offer in a short precise manner.
2) Use relevant images and videos.
If the landing page is filled with full of content might change the audience mind to bounce back. Alternatively, relevant images and video about your business product or services will tend the audience to stay on the business website and it reduces the bounce rate.
Therefore, Make use of images and videos relevant to the content in the landing page which makes more visually appealing.
3) Trust factors/testimonials.
Presently, Most of the people having the mindset to read reviews about the business to get the existing customers experience. This will create a positive impression of your business brand. So, embed the testimonial section on the landing page which boost your business growth.
4) Loading time matters.
Loading time matters a lot on the business website. Yes, nowadays the audience wants the information precisely within a short time. For instance, If your website landing page takes a long time to open then the audience will immediately bounce back.
Whatever you will work on the landing page like adding original content, image videos and other things will not matter when page loading speed is high. Optimize your landing page speed within a few seconds or else you’ll lose your customers.
5) Device compatibility.
Make sure that your landing page is compatible with various devices like desktop, smartphones, laptop, tablet, etc., because we can’t assure that audience are searching their needs on a single device only. So, optimize the landing page for all the searchable devices.
6) Add contact info.
Clearly showcase your contact information in the landing page where the audience can easily view it. You can mention your contact number, email address, skype address, WhatsApp and physical address.
This would help the landing page visitors to immediately get in touch with you. It will generate more conversions for the business.
7) Employ a strong CTA.
Call To Action (CTA) is a very important element in the landing page. Employ the CTA button in the right place of the landing page. While designing a CTA button you should consider three factors which are size, color, and content.
Moreover, It seems just like a button but it matters to get the users to take the desired action. CTA button, color should be contrasted to the background, the size will be in medium and content should be framed in the form like “sense of urgency”.
Embed the CTA button appropriately and convert the visitors into loyal customers.
Wanna know more details about designing a home page: https://www.seowarriors.info/landing-page-optimization-step-by-step-guide
Apr 30, 2018
There are loads of great answers here, but thought I'd emphasize the importance of selecting the right images for your home page. I've created a whole ebook about creating high converting websites, called "Homepage Homeruns." It includes a valuable section about creating, finding low and no-cost images, and optimizing them for search. Also, why and when to use sliders. Use the promo code - 100images - to download it free here ($9.95 value): https://gumroad.com/products/cODXW
Mar 18, 2018
The short answer is all areas. Every inch of your website is important and every area servs a purpose. That said the most important area is very likely your homepage as most visitors will start there and the most important area on the homepage is the top portion including your header or hero image, image slider with the first visuals and message the visitor see when they enter your site.
Consider it a first impression you mustake literally within seconds or you loose your chance as your visitor moved on to another site.
Now from.an SEO perspective, things are more complex and require content building, structure, tags, links, loading speed, correct code, etc
.etc.. list is long
My suggestion for the header is use strong visuals as that's what will grab the user attention first before they read the first word on your site or even header message. Think (long and hard) about the message(s) you display on the header, as the first and second messages you display will likely be the only chance you have to grab user attention.
Let them know they are in the right place and you can provide them what they need, with as little words as possible (that's the hard part).
Ppl are impatiant and don't like reading too much on initial visit to your website. You need to reassure them they got to the right place, build trust and generate a lead or sale quick.
Time is not on your side when users viat your website for the first time.
Hope that helps
Mar 16, 2018
When designing a homepage, you should pay attention to each detail, especially colors and fonts. Not so long ago while browsing for beautiful fonts for my client's landing page, I discovered this resource: https://www.templatemonster.com/fonts.php. Maybe you'll find it useful too.
May 15, 2015
Headlines and associated images.
Short intro's and be specific about what you offer. vague descriptions lead to boredom and people leave.
I would encourage you to recognise in your sales plan that your home page will not always be your landing page - depending on how you set up your sales pitch. I create specific landing pages for various campaigns and the same rules apply. Make it easy for people to see how and where you are and how to contact you.
Apr 29, 2015
I have a couple of suggestions, and I would like to implement one of them on my own first page of my web site. First, I would like to replace the slider with a video that talks about what I do and what it means for the client. And, since someone suggested that you have a way of tracking your site visitors, Google has a Google Analytics plug in for your dashboard. You can view your information there.
Apr 12, 2015
A home page should be eye catching, easy to navigate and briefly explain your business to the reader. Home pages with pop ups or too much imagery and unnecessary fluff just complicate your message and can be distracting. Your colors should include a bold color, a neutral and then a complimentary color that mesh well with your company brand colors and logo. But a home page really is an introduction and should serve as one. Make sure the menu and navigation is simple and easy for the user to explore the rest of your site. Be concise and poignant in wording and direct them to longer articles on later pages within the site. And entice your user to click on to your more in depth pages. Your home page should not include to many specifics, just an over view of your business. Like a simple profile. But a professional designer should do the layout which can give you an edge over others who do not. Hope this helps!
Apr 2, 2015
There are 4 basic things you need to answer for visitors very quickly on your home page. You've got about six seconds to make it compelling. So make it all about them rather than all about you.
1. What exactly do you do (for them)?
2. Why should they care?
3. Why should they trust you?
4.What do you want them to do next?
Apr 2, 2015
Everyone tends to forget that a website is really just another opportunity to market to your customer base. That is based upon the product and services your offer and the specialist expertise your business brings to the market segment, resulting in your businesses current success. That said, finance and accounting solutions is a huge waterfront. So your first action is to create a top fives list and narrow it down to the top three short list. Bounce that short list against your core compencies and skill set of your team. Next determine whether you can surround those top three areas with testimonials and market segment examples of use case study success. Assess current market trends that can serve as relatible interest that simulate interest, resulting in actual click-on and click-through hold time on your site. After that, the presentation ergonomics of text font, color, slider image and etc, just become generic technical activities; either as inside or farmed outsourced work plan to be completed on a project schedule.
Hi Aamina,
Great response! I love the advice you provide to the community. All of your answers are very detailed and specific to the scenario being presented. Keep it up!
Haley - Community Manager