I really liked Inbound Marketing. It was written by the founders of Hubspot, Brian Halligan and Dharmesh Shah.
Hubspot has some great free and pay for webinars, books, publications and analytics software for online marketing here: http://www.hubspot.com/
My friend even built the Hubspot Marketing grader, found here: http://marketing.grader.com/
For books, I've found this list to be extremely helpful: http://www.conversion-rate-experts.com/great-resources/
Hi Anastasia ~
I just posted an article on marketing basics for entrepreneurs: http://www.mosaichub.com/resource_center/resource/the-7-habits-of-highly-effective-marketers
Hope it's helpful! Feel free to email me directly if you have specific questions I can help with.
All the best,
I am a huge fan of Gary Vaynerchuk, so I may be biased, but I love Crush It and The Thank You Economy.
The AMA , American Marketing Association, offers webinars, books and help. If your business is selling just to businesses then the BMA, Business Marketing Association, would be a good site to visit.
For a short and straightforward marketing understanding overall, you might consider my book, "No Time Marketing". More info on www.NoTimeMarketing.com and for purchase on amazon: http://www.amazon.com/No-Time-Marketing-Business-sized-Minutes/dp/0929652479/ref=pd_rhf_dp_p_t_2
Here is a short reading list of marketing classics. Written in 1923, 1963 and 1981 respectively, they are as true and vitally important today as ever. Read and commit them to memory and you will know more about how marketing really works than most marketing professionals today...
— "Scientific Advertising" by Claude Hopkins
— "Confessions of an Advertising Man" by David Ogilvy
— "Positioning: The Battle for Your Mind" by Al Ries and Jack Trout
Check out hubspot.com - Great resources that are fun and interesting to read.
Checkout the articles & download the radio shows @ www.smartmarketingmoves.com
Kotler on Marketing. It's a detailed and self explanatory marketing book. I love it!
Check out The Zen of Social Media Marketing by Shama Hyder Kabani
The "Holy Grail" of marketing is Guerrilla Marketing by Jay Conrad Levinson. After reading that, you'll have a good overall picture of marketing options (mostly on the cheap). Other than that, it may depend what you're marketing. If they are personal services, such as coaching or speaking, Get Clients Now is an excellent, EASY to understand, EASY to implement system. I've heard Duct Tape Marketing also has that EASY/EASY formula for product-based companies.
I also agree Hubspot rocks for marketing help. Also, check out socialmediaexaminer.com or learning.tigbee.com for some helpful articles as well specifically revolved around social media and inbound marketing.
It's a short book, and not really about social media per se, and that's Seth Godwin's Purple Cow. The reason is that for social media to be any good for you, you need to have a product or service worth talking about. Do your customers LOVE your product or service? If not, I'd start my research on how to build amazing service, high quality, or whatever your magic is to have your Purple Cow - something worth talking about.
Best of luck,
Internet Presence Management for Small Business
If you are looking for the latest social media marketing tips, check out http://www.socialmediaexaminer.com/
Useful to businesses at varying levels.
One site I recommend is "DIY Marketers" (http://diymarketers.com/home/)--a good place to start for entrepreneurs. I've had engaging conversations with publisher Ivana Taylor and her energy, which is evident on the site, and content on the site (check out the Blog area) will empower you and spark your marketing initiatives.
I mainly use SEOmoz, Socialmediaexaminer, Hubspot, YouTube and of course Google Alerts to track subject information that I have an interest in.
The book, "Inbound Marketing" by Brian Halligan and Dharmesh Shah of HubSpot. I hope that helps! It's a wonderful book with so much information!