What are the best first steps to take when assessing a company's social media strategy?
I just started a new job and will be tasked with assessing and potentially re-designing the company's social media strategy across various platforms. What are your recommendations for the best first steps to take when assessing the current social media strategy/plan. Please keep in mind that it is only my first week at the new job and I'm still learning the ins and outs and other nuances of the business. Thanks!