What are the best practices for Search Engine Optimization?
I have been approached by so many companies around the world all promising me to become to the top of the first page of Google within 6 to 8 weeks. The range of pricing is large. By looking at my website, parliamentlmc.com (currently down until Wednesday because of a problem with Godaddy) I need keyword search optimization for watches, diamonds and several of the top products that I offer. In order for my company to be successful and recognized I need keyword search optimization. What do you think my best options are?
writing scripts and automation that do all the work for you and hosting them on a private server
The best practices for SEO are those which get your online brand to your audience.
I have been a part of SEO industry for many years now, and I can totally relate to your statement that many SEO firms quote big money to bring quick results. Paying that much for a startup simply seems incomprehensible.
As for keyword search optimization of your website, based on the products you have mentioned I would suggest you to focus on following keywords:
· Buy watches online
· Online buy Watches
· buy online watches at lowest price, or
· buy online diamonds
· buy diamonds online
· cheapest diamonds online
Terms like cheapest and lowest price are just suggestions for certain scenario. Based on your USPs (unique selling point), you can decide which terms should go in their place. Besides these USPs terms, also include name of your target market, such as ‘buy diamonds online in Chicago’ if you are targeting Chicago. Wish you website was live; I might have been able to provide you better suggestions.
Apart from keyword search optimization, I would suggest that you include following two elements as well in your SEO strategy (as they are usually overlooked but are considered important by Google):
. On-page tag optimization
. Landing page optimization
I hope, it was helpful. In case you need more advices or professional assistance with your website’s SEO, you can reach us through this link for consultation. http://www.fatbit.com/website-design-company/requestaquote.html
I've lost count of the number of clients that have come to us after spending thousands with these so-called "SEO Experts" promising the earth. Apart from a few exceptions these companies are using basic/outdated methods that you could easily do yourself.
Start with the basics:
Optimize the site for page loading speed
- If your business depends upon the site for reaching customers, you should invest accordingly. If you're using a cheap, shared hosting plan with GoDaddy, move up a level or two to get dedicated assigned server resources. This will help serve your pages faster - which will positively impact SEO. As Sunita mentioned, moving away from GoDaddy to another hosting provider would be even better. The fact that your site is down for such a long time, to me, means you should move to another provider.
- If your site uses a content management system, such as WordPress, install (and properly configure) a caching plugin. This will prerender all your pages, allowing them to be served much faster. If your site is very large, or if you're targeting international customers, also consider serving page assets from a Content Delivery Network (CDN).
- Consider serving all pages via https, rather than http. Google has announced that serving pages via https will now factor into their algorithm, even if the weighting is small at the moment. If you serve pages by https you can use the HTTP/2 protocol which will speed up your site.
If none of this makes any sense, sign-up with CloudFlare (cloudflare.com) and direct your site traffic through their servers. Their free tier will handle the complexities of https, caching, CDN, etc. for you.
Basic on-page SEO
- Check that every page has been constructed correctly, isn't too "light" (i.e. has enough content), has "H" tags set-up correctly, and has an "title" tag and "description" tag that reflect the content of each page.
- Ensure that page URLs don't have underscores in them. Use hyphens instead. Set up 301 redirects if you change any page URLs.
- Make sure every image has an "alt" tag, including the logo.
- Ensure each page has a declared preferred domain, often called a "canonical" tag, and that the site has an up-to-date robots.txt file and sitemap.xml file that Google can find.
- Sign-up to Google Search Console (previously know as Webmaster Tools). Link your site to it and see what it reports.
Just by doing the above will already increase page ranking. Only then move onto keyword research, content optimization, backlinks, etc.
I would suggest you few simple yet strategic steps that your site might need.
I presume it's an ecommerce website and 70% of SEO is done when you emphasize on it's information architecture and onpage optimization.
- Get advance keyword research done to ensure each product page is optimized, easy to take action and fast.
-. As Giselle suggested right, blogging will be an ultimate help for you. Invest there and your offpage SEO is pretty much covered too.
- Consider blogging outreach campaign where work from home moms and dads can review your products and site.
- To get noticed and recognized, dominate at least one social network like a champ. Facebook is a great option, both for visibility and sales. It would help with social signals that eventually support top rankings in search engines. Take Pinterest as second option if your audience is global.,
- I would respectfully suggest you drop your unrealistic expectation of being on top ranks within 6-8 weeks. Nobody controls your ranks except search engines. So just do your best and let search engines decide. It will take 3-4 months to start looking at significant results and a high budget too. Focus on returns and sales you can get instead of focusing on investment.
- All this is something a responsible company can do. Be prepared for a good budget and make a good choice.
- Lastly, Godaddy is great for domain service, not really for hosting. Prefer another service.
I am an SEO strategist and social media coach with over a decade of exp.. and what matters the most is the strong ground and foundation work on the websites.
There is nothing more valuable than good real and honest content. Describe your products correctly, named them right, use descriptive name images, post articles with valuable pertaining content, participate in social media on a continuous basis, engage people, ask for feedback, rehearse and improve. Visit yahoo, google, and few others search engines and read their general guidelines that they take into account to rank your website. Provide security and seals in you web pages, bring some sort of comments and even reviews into and for your website. Install or work analytics support and learn to interpret, at least, the basic of what those reports try to tell you.
You are in a really competitive market (with amazing niches already bombarded), make your unique, and differentiate it.
Well done, those firsts tasks will bring nice stast and will help you position your business.
Richard, don't pay for SEO. The best way to get SEO is to blog 3 times a week. Google is looking for fresh, relevant content written for the human reader. The more you blog, the more you make Google happy, build brand awareness and drive traffic to your site.
Posting several times daily on social media also helps. Google+ is connected to the Google search engine. Everything posted public gets indexed in the search engine. Tweets on Twitter come up on Google search as do pins on Pinterest and social media pages on Facebook and LinkedIn.
It's a combination - you can't do one without the other and expect to get results. There is no magic formula. I have several articles on my website that go into detail. Check them out.
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