How do I push negative content lower in Google search results?
Dear all, When I search my brand some negative blogs come up on the first page of Google. I have taken the following action to get above these blogs:
1. creating a wiki page for my brand business name.
2. posting blog content and submitting them to sites like techcrunch, huffington and other popular blogs.
3. again re-optimize my pages, which are coming up below those negative blogs.
What else can I do so that my brand comes above those negative blogs in Google. Thank you for your help.
I think you are a little bit in a position similar to one of my clients recently.
the way in which I solved this problem for them, was to tell them to actually firstly deal with the problem and fix it first if there was a genuine problem within their business, then second was to get the actual remarks answered, with an offer to rectify the problem.
Thirdly they took a reputation package with my business which helped them to actually leverage any of their current positive reviews online and the ones they currently have can be promoted to reach higher rankings for the same search terms as the negative reviews online about them.
ONE PROBLEM with what you have already done: is opening a wiki page as this is editable for anyone publicly, and usually not always positive especially if the negative reviews have any substance wiki may let them stand.
It is important that you focus on the positive reviews that your business is going to be getting on a daily basis and you can run as many offers as you can with one being that people can claim further discounts on any reviews, they leave online, and making sure to provide a really high value or quality service.
Most businesses we dealing with this, try and do this themselves but realise pretty quickly that there was a probably less control of the bad reviews if not done using an app that can offer people a FREE meal or on return if they are going to leave a bad review, and rewardng any reviews left with a promotion of some sort.
This is something I am an expert in and can offer you help with, but tell me first your site details and the keywords showing negative comments so that i can send you a FREE analysis of where you need to do more social bookmarking,
Wishing you success
It depends upon the authority of that website where that negative link is published that how much time it will take to be pushed down. One must think out of the box while planning to displace negative search results from Google. Here are some reputation management tips to push down negative search results:
- Buy domains similar to that negative search query.
- Create blogging profiles on websites like Wordpress, Blogger, tumblr that easily comes up on search results.
- Create social media profiles on websites including Twitter, Facebook, Pinterest, G+, LinkedIn, YouTube etc. These websites if updated regularly tend to come up on search results easily.
- Run PPC campaign to get sponsored links come up on negative search results.
- Create powerpoint presentations and post them on websites like slideshare.net .
- Some image sharing websites start getting visible on search results if updated regularly.
I would recommend you read this blog post where you can find more ways to push down negative reviews : http://www.fatbit.com/fab/bring-down-negative-reviews-defend-your-online-reputation/
I do not know your exact situation but here is what I tell my clients. Most companies will have negative posts and blogs about them as no company can make every single person happy all the time. The key here is to respond to the negative comments, contact the posters and see if there is a way to make it right, and then ask them to repost the results. Consumers do not expect everything to be perfect, and testimonials and posts that only show the positive can actually have the opposite effect. What consumers want to see is how you reacted and tried to resolve the situation that caused the negative posts. We are all human and make mistakes, show that you learned from them and took the initiative to make it right.
I have the same problem. Do you have success being published in Huff post and Tech Crunch
Write more blogs of higher standards and value to the readers but using the similar words that these negative comments and posts have. Attract good social signals to these new posts.
Beating such negative comments and posts may take time but the above method will make the job easier and faster because of being fresh and new as well as positive in nature and backed up by people's votes.
1. Don't ever attempt to get into a tit for tat debate with your competitors. It will only make you look bad.
2. Are you using testimonials? If not, you need to get some on your site that will reinforce the positives of your company and products/services.
3. Pushing negative comments will not happen overnight. It takes time to counteract and change the SEPR.
First of all, the best thing to do is rectify those negative comments. What made your clients upset and what can you do to better that situation?
You could ask friends and other happier clients to post positive comments to negate those bad ones, and you could always comment yourself to explain what went wrong and what your plan is to fix it.
But most of all -
Consider what negative comments are for: to help you grow. Constructive criticism is a good thing: It helps up determine how we can improve our services, whatever they may be. Is your commentor unhappy because they didn't get what they wanted? And if so why is that?
Are you taking the right steps to ensure the best possible customer service available? Or are you doing something some would think illegal or underhanded? Why do people feel unhappy with your business? Think about that and think about how if you were in their shoes you would want to be treated. The golden rule goes a long way in the business world.