How can I use social media to build brand awareness for my sports management website?
I want to start a social media campaign to create brand awareness for my product based website (a sports website related to event management). The website is currently live and is already earning profit from a solid client base, but I want to take it to the next level. My goal is to broaden my client base, increase sales, and gain more brand engagement.
I will be handling all of the marketing myself. What plan should I follow? I am only familiar with Instagram and Facebook marketing. What are other platforms should I use?
I would run a social media contest to build up an email list of prospects for your service. This tactic is a great way to drive awareness of your brand. Especially if you want them to share your social media contest with other people in their network. Use rafflecopter to offer a giveaway and run a promotion using your social media.
According to us, the first step for brand awareness is to create social media accounts on all platforms. Later, curate content that best defines your brand, and reach out to a maximum number of audiences with interesting feed and creative images. For instance, you can curate content around the latest sports news and share the same with your social audience. Doing so will keep the sports lovers intact with your site and other happenings in the sports world.
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The first thing first, find your target audience and then pick that social media which has a large number of your target audience the create company profile and optimize pages and then start developing great content. Find a similar group to your niche and join and engage with them and tell about your expertise.
Hi Apoorva Tomar,
A very good question. Using social media to improve brand awareness to your company is a big challenge, you can follow some simple strategies to improve your brand awareness to your website/company.
1. Follow relevant hashtags
2. Find influencers
3. Improve likes and followers to your social media pages
4. Plan your awareness campaign on social media
5. Always post mixed posts on all social media platforms
6. Never buy followers and likes to your page form a third party
A simple strategy to improve your brand awareness to your website and company.
This is a great question. Social media marketing can be tricky. I'd recommend taking a look at a guide to social media marketing on our sister site, Business News Daily. Here's a link to the article: https://www.businessnewsdaily.com/7832-social-media-for-business.html.
The article also includes links to more detailed guides on each of the major social media sites.
When it comes to deciding which platforms to use, it depends on where your customers are. If you have a slightly older demographic, you might see great results on Facebook. Younger customers might be more included to use platforms like Snapchat. Find where your customers are, and focus on that platform.
Since you're handling the marketing yourself, it might make sense to find one or two platforms that your customers use the most and focus on those. It can be difficult to manage multiple social accounts and campaigns all by yourself. One or two platforms would certainly be more manageable and might make sense as a good starting point. One strong social media campaign on one platform is better than 3-5 weak campaigns on a variety of platforms.