What are the best ways to direct more traffic to your social media sites?
I manage the social media sites for a start up event planning, design, and catering company. The social media presence for the company has improved, but is not where we want it to be. Any suggestions?
For better traffic try to publish unique content on your website. Do local search engine optimization in which you have to target local keywords Or you can buy traffic from some expert on SEOclerks.
Lots of good points here! I'd just start by saying build a culture of championship; this is through the right content. Try to limit the discounts and freebies while doing this - you want to get relevant, high quality followers. Networking offline in the right people and directing people through conversation and business cards, helps.
One great thing it to go out and find local businesses and groups on Twitter or Facebook and like or follow their page. Find news, radio, organizations, local businesses, museums, and other groups for your business to follow or like (add all of them in your area). This gets your name out there in other ways besides just adding content, you want to be seen on other pages as well. Plus, many people will follow and like your page out of respect.
Try to avoid negative Twitter or Facebook pages that are made to be against a business or groups because it gives you a bad reputation even if you do agree with them.
What do you mean the social media presence has improved?
How are you measuring success? What was your goal with your social medial efforts?
Are you using Social media to BUILD YOUR PROSPECT LIST? Can you measure/track initial engagement to conversion?
I could be wrong, but it sounds to me like you have not established specific goals for your clients social media efforts.
Social media sites are marketing tools... a means to an end not the end.
Having thousands of likes on Facebook or thousands of followers on Twitter means nothing unless you can convert a good percentage of them into PAYING CUSTOMERS. That should be the END GOAL.
Blog frequently providing information of value for your customers and prospects. The more you blog, using keywords, the more pages your website will have which will generate more traffic, leads and sales.
Aren't you looking at this backwards? Social media attracts individuals, So you rely on those individuals to spread the word about your site. A small theater company I know used Pinterest to post a pic. of their latest show poster, then offered a 50% discount on tickets for those that shared the picture on their facebook accounts. This linked directly to their show and event page.
By steadily adding value to your community, garnering engagement with your business niche authority players, understanding your customers needs, wants, desires and most importantly being where they hangout.
Rome wasn't built in a day is an old cliche but is apropos in building a strong following.
Have both share & follow buttons on your website. Post not just your content, but content from industry experts & influencers. Think like your target market. What would they like to see? Upload pictures. They get a lot of action. Videos also. Thank people for liking. "Like" other related or partner businesses with your FB page not as an individual. When you're in FB as your page, click on "Home" and you'll see the news feed of all the pages you've liked as your page. Share, like & comment to their posts and you'll get noticed. Note: When another page likes your page, it doesn't count as a "Like".
All of the advice given thus far is excellent, you have to cross promote, generate content that stimulates engagement and must importantly interact with your audience. Social Media is all about two-way conversations!
I am not sure what platform your client is using for their newsletters, but Constant Contact has a great offering called Social Campaigns (http://www.constantcontact.com/social-campaigns) that is designed specifically to help increase one's Facebook presence.
It may be worth it to check it out!
Get involved with and participate in groups by posing and answering questions. Build the number of people you engage with by actively promoting likes on Face book and by beginning relationships any way you can. In your business which can have a large visual context I suggest getting involved with Pinterest.
Just as involvement leads to Trust in personal networking and sales, the same is true on line.