What are the essential parts of training telemarketers as lead generators?
I am putting together a training package for telemarketers for my company. I know what I think is important to cover, but I hate when I get tunnel-vision. Any suggestions on what you think are the most important topics to cover with potential telemarketers would be appreciated. Keep in mind that I am trying to come up with a system that can be useful to someone who has never worked a phone before, but interesting enough to hold the attention of people with experience.
They must be flexible (we have them read a script with three different emotions to test this) and be able to accept rejection and deal with conflict. Most important then are the scripts you use. There can be major differences in scripts just by changing a few words and the way that words, are put together.
1. Role play
2. Create scripts
3. Video tape practice sessions
4. Ask a non-affiliated individual to role play as a prospect.
5. Evaluate performance and start over with #1
Most important thing is do not pitch to your potential customer but have a dialoge / conversation with him/her. Try to understand their need or problem and propose a solution.
A few things are very common like
1. have a smile on your face while talking on phone, it reflects
2. Let the other person speak.
3. Most important ask the person whether it is good time to talk as they get irritated easily but one have to find different ways for doing the same.
4. If telemarketer is new ask him to talk while he is standing. I dont know why but it works self experience.
I can help you based on my 10+ years experience in this area, even starting such businesses from scratch.
My company is based in the healthcare arena selling software as a service. We do demonstrations via WebEx. Our company cold calls into specific departments hopefully to arrange demonstrations as the initial step in the sales process. We have found that we only have a few moments to speak with a potential customer. We have found success by: targeting the Department Head, speaking directly to the customers point of existing of pain and how our service relives that pain. We found it very useful to record actual customer calls in the training process, then have the trainee do joint calls with an experienced person. They get up to speed fairly rapidly.
For a telemarketer to succeed they need to be trained in the following.
Company knowledge and what makes the company unique and desirable
Clear and attainable objectives.
Their customer approach should be conversational and not canned.
From my experience in sales telemarketing, the following things were important:
1. A pitch or script for new persons.
They need to learn it and use it consistently. At first, it will sound scripted, but eventually it will be in their own style. THE KEY, and this is important, is that as they become comfortable with the pitch or script that they DO NOT LOOSE THE KEY ELEMENTS OR PRINCIPLES of what your selling or your service.
2. Create teams and make it competitive but fun. Have incentives for individual performance and team performance.
3. Do rallies and one on one's. Rallies to keep everyone excited and motivated daily. Do rallies daily in the mornings. Do one on one's weekly to help new persons, to also congratulate , and to assist and help. To also touch base with your experienced persons. They can also be player coaches to new persons.
4. Train them with an experienced person for a few days. Your best. Choose different top performers for the new person to listen to, not just one. They can learn differences and consistencies.
5. Topics:a) Phone etiquette. b)Handling rejection-don't let no's bother you. c)Sticking to the pitch. d)Make several calls-its a numbers game. e) be a consummate learner.
I hope something from my experience helps.
just a quick point. Whenever a telemarketer calls, he/ she tends to talk about his/ her product almost immediately after simple greeting and identifying me and him/her.
I always ask he/ she a question ... "before you go further, why you never try to understand my needs your kind of product or service first?"...
The point I like to put across is, I think the very fundamental of a telemarketer is to understand customer first before start selling. Hope this is useful.
That's a really great question. I have been doing high-level lead generation (hate the term telemarketing) for years with great success. From my perspective, it's really important that people who call on other people understand that it's human beings who answer the phone.
First off, you need to find people who are comfortable on the phone. If they are not, it will come through in their voice
Secondly, they need to be quick on their feet and able to use a script/guideline without sounding scripted.
Thirdly, they should never assume that they are a priority. We usually interrupt people's days and it's important to back off when needed. A certain sensitivity is important.
That's probably not helping you with developing a system, because it's all about the soft areas, but they are important. Would love to talk to you some more if you are interested.....
Hi Adam. I get annoyed every time a telemarketer is calling when they start speaking from their script without giving me a chance of saying something. I would target them to do step one in the sales process; Position. That means that they explain who you are, how you operate, the sales process and generally the agenda. If the customer is interested then the target is to book a meeting.
Other steps in this RSS process are: discover, build, present and secure.
Usually the telemarketers start with the presenting phase without knowing what the customers' needs are.
I have used this approach successfully for starting up my small company selling air-filters to facility management companies.