What features do you expect to see on a real estate website?
We are planning to launch real estate website. Please let me know the features you would expect to see on a website offering real estate services.
Nowadays, most of the people go online for searching an ideal house. The great real estate website must have these 5 features:
1. Great Design
2. advanced Search options like searching by location, price, type, beds etc.
3. Beautiful Image Gallery
4. Reliable and up to date information and listings
5. Contact forms.
You can check out the mauiluxuryrealestateteam.com for a reference to make user-friendly real estate website.
I would offer an opposing view due to the cost of creating a custom website. Full disclosure I have worked in the industry and not trying to sell anything.
There are many ready-made, complete platforms and each seems to have a strength so prioritize what is most important. My initial thoughts are listed below, but I'd need to know more about your goals.
Also, if you are new, your brokerage may provide you with a website, which may be fine to get you started.
Strengths to consider:
Lead generation and ability to support the kind of marketing tactics you plan (or assume you'll be buying leads)?
Predictive analytics for sorting hot leads and how to follow up authentically
A modern CRM that allows you to see and easily manage your sales pipeline and reports to measure the effectiveness of your ad spending
Effective marketing automation with auto responding email campaigns and blast email abilities
Website Content management system or CMS, as mentioned in previous answer, that allows you to optimize the content on your website for SEO and market niche, whether a geographic area with saved or predefined searches or a page with a compelling offer, form and auto responding email campaign that can also be used as landing pages in ads.
Website design should be modern and of course responsive to any device it's viewed on.
I'm conflicted about IDX searches on your website, when many buyers will use the huge re portals. I would make sure whichever platform you choose has an excellent search experience and listing alerts for the saved searches for buyer’s convenience (link in email to the page with open houses, ie. ) and SEO value.
Ability to integrate with third party tools, leads
Responsive and timely tech support, customer service
There are other important factors but here are just a few.
Spending time on a DYI, open source website and piecing together incomplete systems may save you money, if you have time to spend. You will inevitably end up struggling with multiple logs and disparate technology. Instead, I advise you look for a more complete platform and leave it to the software developers to keep up with technology, browser versions, security, integrations and MLS data.
I intentionally haven't mentioned any company names. I would keep doing what you're doing here, soliciting for recommendations, and find a successful agent outside of your area and see what they are doing to be successful, which includes off-site advertising, and how it's represented on their website.
There are many websites reviews, however I am leery of whether it's a paid “advertorial,” so always check who benefits.
I hope this is helpful. I've been in the real estate website business for a long time and it is indeed confusing.
The evolution of newer technologies and techniques has made it possible for the real estate agents and the brokers to create a website of their own. Creating real estate websites have become easier than ever and you’ll observe that there are many real estate directories that you will have to compete with. To stand apart from the crowd, you must create a website that is feature rich and convenient to use. so real estate must need a website in future
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According to this article https://www.cleveroad.com/blog/real-estate-website-development, the key features for a real estate website are such as listings and mapping, mobile-friendly design, thoughtful search with filters, high fidelity photos, calculators, CRM system, blog, etc. If you want to learn more about these features, then I recommend you read the article.
Are you a developer or property consultant. Both are real estate business but website requirements are different.
Agree with the most of previous comments. Here are top 20 top real estate Wordpress themes , check http://www.templatemonster.com/blog/top-20-real-estate-wordpress-themes/ , may be you'll find some useful ideas there.
Toll Free Phone Number
List of Office Locations and Contact Information, including Email Addresses
List of Services: Mortgage, Title, Insurance, etc.
Property Search: For Sale or For Rent, by Zipcode and/or by Price
Spotlighted Properties, by Zipcode
Just take a look at Realtor.com and use some if not all of the suggestions already mentioned.
Having spent nearly 5 months searching for the right property in Florida from Las Vegas online, you cannot imagine how difficult it was to find consistent results. Sometimes a property was listed, a few days later can't find it and find it in a different section.
Stupid in, frustrating out.
Are you launching a BROKER site or a site for an INDIVIDUAL agent.?
Who do you want to visit your site? Your answer should reflect your content and features.
One thing you MUST have regardless, are LEAD GENERATION strategies. Strong LIST BUILDING components.
To your success,
the Marketing Coach
Flexible search: Location, price, map based focussed search, address based, Interactive, stored search, memory based search,
Intelligent Website: Ability to suggest based on what is being searched
Interactive Website: prompts the user to get what he needs and asks questions based on a flexible algorithm
Every real estate website must have these features :
Impress with a custom design
Integrate real estate tools
Generate more leads
Dominate your local market
Visit http://www.fatbit.com/real-estate-web-design.html for more details about real estate website.
Thank you for the question.
Main features for your website should be:-
Terms & Conditions
Help Fight Data Theft
Real Estate Manager
Private Sale Network
All major social network site pages
Request a Demo link
We have wide experience of real estate industry and are associated one of the America's biggest real estate companies since last 10 years.
Please share your vision document and technology required, so that we can analyze and share the formal proposal with you..
We have relevant Experience and domain Expertise:-
--Extensive experience with various payment gateways
--Have good designing skills
Would gladly confirm a Skype call/chat as per your convenience.
Looking forward for your positive response