What are the fundamentals of branding?
Where do I start in building a strong brand? I know that you need a good logo, a strong tagline, & consistent content, but I have no idea what direction to go in nor how to prioritize those items. I also feel like I must be missing some important pieces to the branding puzzle. Can someone help provide some insight?
You seem to have a good idea about branding. What I'm wondering is, are you trying to do this yourself or are you looking for the right person to help you with your brand. I can direct you to an article for each. If you are looking for the right person to help you create and develop your brand this article on How To Hire The Right Logo Design to Design Your Company's Logo will help you choose someone with a formal education in graphic design. Choosing an expert is important because there are so many facets to designing a proper logo and brand that will work across all marketing medias, target your audience, withstand the test of time, and communicate your business effectively. Click on this link to read the article. http://www.graphicdesignbyvictoria.com/#!How-To-Hire-The-Right-LOGO-DESIGNER-to-Design-Your-Companys-Logo/cjy3/4DBF3218-DAB8-4961-84CC-08D075CBF38D
If you are just interested in branding advice there are several articles on branding for that. Click here. http://www.graphicdesignbyvictoria.com/#!branding-tips/c14b8
I hope this helps.
Understand the process of creating the strategic content of a brand, will help position it in the market, build competitive advantage and generate a differential value.
To do this it is necessary:
1) Knowing the target market.
2) Knowing your motivations.
(The consumer Insigth, responds to the needs, but people do not always know their needs). Today, the motivations are a powerful axis of persuasion.
3) Designing a logo aligned values. Values that will be vital to the target.
(Visual Design experience)
4) Establish the context of brand. DNA Territories brand.
5) Use 5 Strategic Experiential Modules.
For this we must turn 5 types of levers to help us to that connection: Sense, Feel, Think, Act and Relate.
Jesús. F. Gordillo
General Manager / Kellenföl Advertising Agencia Publicidad
Kellenföl Advertising, creative agency & digital trends in advertising and communication, located in the city of Barcelona.
In any kind of branding, one should consider the following
Define yourself and your offer
Focus closely on Target Market
Build a clear proposition that co-relates with the TA
Maintain consistence and persistence with TA, with core idea
Look for new ways to reach the TA while being at it
Re adjust with the change in times while keeping the core idea un altered
This is a big question with a multitude of equally important aspects to the answers.
Think brand experience every step of the way, and how your prospective, current and future customers would recall their experience with your products, services, or professional services. Its about engagement and tangible, and intangible experiences with every touchpoint of your business etc, from imagery, to interaction, to experiential.
Hi Jen, great question! And you've already been given some great advice. But the very nature of the question itself shows that there's really no silver bullet answer.
What I would suggest is that you visit your existing customers and ask them what you can do to help instill confidence in your product/service.
If you don't have any customers yet, then you can create an online survey and give it to your friends/colleagues to answer. The response you get will be useful in building your brand. Start from the most to the least important aspects identified and use this in building your brand accordingly. Hope that helps.
This will help you a lot.
There are several aspects to branding: physical, emotional and social.
Your physical brand is everything you can touch, or see like a web site.
Your emotional brand is the feeling that comes across.
Your social brand is what people are saying about you and if you are able to connect in the ways that match your goals.
Physical is the easy part and just the beginning of a truly successful brand.
If you are just starting out:
1) the name and logo are the most critical. (just like naming a baby)
2) core values associated with that brand
3) the logo design (you want it to be powerful, not dated)
4) the business card and the web site (the first impression)
5) social media strategy to strengthen it.
If you focus on these, you will start your brand off correctly and on a solid foundation. Don't discredit your core values for anything.
Define who the brand is and the rest flows from there. Language, tone of voice, visuals - it's all led by brand personality.
Finding Your Brand's Personality
Interrogate your business. Ask about its values, attitudes to customers, self-perception, who it is similar to, who is it opposed to? All this will help you form a human personality, which enables consumers to relate to your brand.
You also need a brand story, the 'why' of the brand. What's it for? Why is it special? What's its journey? What part does your customer play in the journey?
There's loads more but that's a good starting point!
Well let me create this in a list.
1. Study your audience
2. Know your product
3. Ask yourself what methods best present this product
4. Have someone do an in-depth review process of your product.
So in my experience, you want to really figure out what your brand is all about. What is your brand bringing to the table? Anything unique about it? What's its personality (i.e. corporate and serious, casual, chatty)? What's your target audience? From there, it's much easier to figure out where your brand should go with regard to visual representation and brand communication; not just for yourself, but for the designer you employ to create your brand from the bottom up!
Depending on your answers to the above questions, you can also begin to decide what kind of collateral you'll require, of course keeping the project budget in mind. For instance, a street apparel brand targeting teenagers to young adults ages 16-25 may choose to have the conventional branding suite (business card, letterhead, and envelope), but may not require the 6-panel print brochure or postcard design. The techy start-up may just need business cards! Keep your target audience in mind, as they'll be the ones interacting with this collateral in whatever way. Sometimes keeping them in mind can give a bit more creative potential to the collateral you produce! It's definitely good to think as long-term as possible without breaking your wallet. The same principles go with choosing social media platforms.
Hope this helps! Feel free to contact me if you have anymore related questions!