What are the most effective ways of selling newspaper ad space?
What are the relevant points I should include in my newspaper advertising sales document for a water producing company? I'm presenting a proposal.
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Am thinking you mean what to include to boost your media kit, as you pitch a water producing company, if am right, then I'll go ahead
Advertisers want circulation, that's what brings in money for you. Your circulation blends into their target market; that's Gold.
i mean they have money allocated for you already, it's just for you to convince them that they better put the money on you.
how do you do that?...cool!
check their target market
ensure it's part of or your market reach too
show them that your publication actually reaches a substantial amount of that market regularly.
And if you can, give them something no one else is offering.
In today's world, it's important to find opportunities to provide added value for advertisers. Businesses, especially those with small budgets, really want to see a ROI. It also means creating promotional ideas that bring in several businesses as partners. It will drive readers, social media activity and exposure to your advertisers.
Best of luck!
No matter how awesome your business is, it comes down to the bottom line. How much is the ad for how long, and your return on the investment should increase by at least 20% of what you put in to make it worth it. Whats the circulation? Whats your demographic? Is it well designed? Is it eye catching? These are thing syou should consider...if you need help, I always available.