What are the most effective ways of selling newspaper ad space?
What are the relevant points I should include in my newspaper advertising sales document for a water producing company? I'm presenting a proposal.
Julius, Newspaper advertising is typically limiting, high cost, and is a very short term brand engagement strategy. Realize low cost conversion to digital and online brand presence to internet search buyers who are and will be your largest customer audience segment. Engage the Global Coupon Digital Brand Marketing, Advertising, and Online Media platform for targeted and intelligent customer engagement to B2C & B2B web/tablet/mobile geo-located and targeted audiences for long term brand resonance, social media integration, display advertising to current and future sell-to markets, dominate categories by region etc. Support social impact, and if so inclined, become an Individual or Business affiliate of the platform to create new revenue streams for yourself and/or your businesses, while engaging the platform for your products, services, and professional services.
Am thinking you mean what to include to boost your media kit, as you pitch a water producing company, if am right, then I'll go ahead
Advertisers want circulation, that's what brings in money for you. Your circulation blends into their target market; that's Gold.
i mean they have money allocated for you already, it's just for you to convince them that they better put the money on you.
how do you do that?...cool!
check their target market
ensure it's part of or your market reach too
show them that your publication actually reaches a substantial amount of that market regularly.
And if you can, give them something no one else is offering.
Goodluck
Julius,
In today's world, it's important to find opportunities to provide added value for advertisers. Businesses, especially those with small budgets, really want to see a ROI. It also means creating promotional ideas that bring in several businesses as partners. It will drive readers, social media activity and exposure to your advertisers.
Best of luck!
Jennifer
No matter how awesome your business is, it comes down to the bottom line. How much is the ad for how long, and your return on the investment should increase by at least 20% of what you put in to make it worth it. Whats the circulation? Whats your demographic? Is it well designed? Is it eye catching? These are thing syou should consider...if you need help, I always available.
Wow! This is great.