What are some key paramaters for measuring SEO?

My website is www.enukesoftware.com. I alone have been managing the site's SEO for the past year. I also have one content writer who's been helping me out. What is impacting the fluctuations in my keyword ranking? Some days it goes up, other days it goes down, and I'm not sure what's causing this.

What will my company's site ranking be in one month? I am not sure, and they asked me what parameters I'm using to judge the success of the SEO. Now, I don't know what to do. I am doing my best. How can I tell him that after one month I will reach their SEO goals, when I do not know if this will be the case? What should I tell him, and what parameters should I be using? Please help me.

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7

Use Webmaster Tools to track keyword average positioning over a set length of time, comparing to the same previous period (you will need to download and save the rankings as they only track the last 3 months). Other than that, you could focus on organic traffic reports in Analytics and also the engagement data. i.e., the SEO I'm doing ensures that people are staying on the site an average of 2 minutes longer than last month. With our 1,000 visitors, we're now getting 2,000 minutes (33 hours) of additional engagement data per month. The bottom line of SEO should be engaged traffic rather than keyword rankings, your keywords might be essentially irrelevant in terms of impressions.

You are right Dave, You know as well. Today Google consider a lot of factor for Ranking. If I say designing part they say its not part of SEO. If I say make it responsive. Its not part of SEO. Page Speed. Its not part of SEO. Mostly people think only by some activities you can get high ranking. Can you convene that client ? By the way I love your every kind of words. Thank you so much.

Spot on Dinesh! There are so many parts to SEO, 301 redirects, 404 error pages, sitemap verification etc etc etc. All just to get your site technically compliant. By the way, the new Google website assessor manual was leaked again the other day, there's not much in it that wasn't included in previous versions, but have a search for it if you've not already done so.

4

When looking at your tracking information (probably through Google Analytics?) first determine your main Call to Action. I'm guessing you're looking to have them contact you for a quote so you can pitch your services. Use tracking reports based on how many of your visitors are visiting then completing your contact forms- make sure all your site goals are set as well. Make sure you're also exluding all of your own worker's IP addresses because that will skew your data. Measure abandonment rates for your contact forms and how visitors arrived to the contact pages. Different pages will have different uses- for example an article type page's goal would be to have a high time on page and is likely to have a high bounce rate. A high bounce rate on article pages is normal. Using pages that feature your CTA repeatedly and having easy forms will help customers use the site.

To properly track your forms you may need to utilize Google Tag Manager:
http://cutroni.com/blog/2013/10/07/auto-event-tracking-with-google-tag-manager/

Also, you may be interested in taking it step further by changing your tracking to use Adjusted Bounce Rate:
http://searchenginewatch.com/article/2322974/How-to-Implement-Adjusted-Bounce-Rate-ABR-via-Google-Tag-Manager-Tutorial

To measure your SEO you should be targeting keywords or phrases with each of your individual pages. Figure out the main keywords you're targeting with each page then make non-branded searches (any search that does not include your brand name) to see where you list. If you're coming up in non-branded searches you're doing pretty good. For branded searches (searches that include your band name) your goal is to be the first listing. You can boost your branded search visibility by using Google Adwords, Bing Ads, local listings, and Bing/Google Places.

Here's a link with info on how to do keyword research:
http://moz.com/beginners-guide-to-seo/keyword-research

Here's some more info about local SEO:
http://searchengineland.com/top-10-tips-local-search-success-194594

For you I'd recommend making your site mobile by using CSS media queries. Additionally, if you could speed up your site it'd benefit your SEO. Getting better hosting, a content delivery network, minifying code, compressing images, and simplifying code may all work to help speed up the site. Both site speed and mobile optimization are SEO signals.

General site usability should be analyzed to determine the effectivness of your site. For example, I see your company has a blog, but the link to it relatively small and hard to find. Additionally, if you come to the site from the company's blog it has only one link to the services and contact pages- include them on the sidebar as well. Optimizing your navigation may help by utilizing better internal linking techniques.

Don't forget social media. Determine which social networks benefit you the most and stick to updating and engagineg with customers on a consistent basis. I don't see easy links to your company's social media on the site.

Especially if you're a company offering SEO services your own SEO should be optimal as an example of what you can offer customers.

I'd be happy to help you if you have more detailed questions. I can also help provide more tutorials if you're interested.

3

Yes, you want your keywords to rank well. Yes, you want your articles and website pages to rank on the first page. However, all of that is meaningless unless you are driving targeted traffic to your website. Dave mentioned looking at minutes, I would agree. Also looking at Page Views per Visitor, will let you know what your visitors are looking at.

** Bear in mind, in order to get visitors from your landing pages or blog pages to your services or contact pages, you need to internally link throughout your website. **

This also a good metric ot measure, conversions. The ultimate goal of SEO is not to just get traffic, but to get phone calls, emails, inquiries, and sales. It shouldn't be the only metric you measure but being on page one doesn't mean much if your conversions are still where they were prior to doing any SEO work. (that's more of a bigger picture metric thought)

3

Hi Dinesh , find out how Google is viewing your website with Google's SEO Stress Test here : http://ow.ly/zkdR5

3

Rank, Keywords, and Number of visitors.

When It comes to SEO , i agree with Joseph, only parameters that matter are Rank, keywords and Traffic. SEO cannot improve your conversion. Because conversion although depends on traffic, but really depends on many other factors, such as What Calls to Actions you are using, How your data is is laid out, How easy the navigation is and of course the content on your website. There are many other ways to track those parameters. But in mind ultimate goal of SEO is to rank well on the search results and bring tons of traffic.

Adesh is correct, SEO ends when visitors get onto the page. Thank you for bringing that up.

1

Hi,
Just looking at the site quickly, I can see that each page for the ones I looked at has unique descriptions. That is important for SEO.
In terms of measurement, now it needs to be understood that SEO – (organic takes time.)
1. Now what date you implemented changes to the site that will impact SEO.
a. Looking at organic traffic, bounce rates, referral traffic, and overall traffic
b. From the date it was implemented start to measure via analytics
c. The difference between the implement data and for example 30 days out should give a picture that it is working.
2. I would use SEO quake to measure your rankings. It is free

Thanks,
Neil

1

The only metric that means anything to me is the average search result position for a specific keyword search. So, you need to measure this every day for each search, and then average it over at least the last 30 days. I've never seen a tool that does this well. I've used a spreadsheet.

1

When it comes to SEO success it all pretty much boils down to one word... "Relevance". You can push wordsmithing to epic levels and be as creative as you want, but true SEO comes from your site/blog/etc. being seen through different mediums. AND even more importantly... shared. The better the visibility across different screens, the better the outcome. Being a successful SEO company really means having a large database of "followers" chomping at your verbal/written bits.

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