What are some key paramaters for measuring SEO?
My website is www.enukesoftware.com. I alone have been managing the site's SEO for the past year. I also have one content writer who's been helping me out. What is impacting the fluctuations in my keyword ranking? Some days it goes up, other days it goes down, and I'm not sure what's causing this.
What will my company's site ranking be in one month? I am not sure, and they asked me what parameters I'm using to judge the success of the SEO. Now, I don't know what to do. I am doing my best. How can I tell him that after one month I will reach their SEO goals, when I do not know if this will be the case? What should I tell him, and what parameters should I be using? Please help me.
You are mentioning that your Keyword Ranking Is Fluctuating - "Some days it goes up, other days it goes down, and I'm not sure what's causing this. "
This Term is called "Google Dance". Now You wanted to know What exactly is Google Dance, So let me tell you, my Friend, Google Dance is a phenomenon in which Google Test your Site by putting it upfront to the Users, means Google wants to get confirmed that your Website has a valuable content and the User are liking it or not.
This is Okay, You Don't have to be Worried about it. Just focus on Publishing More Valuable Content.
Makes a big difference on what keywords you develop SEO. Better to take the low-frequency and high frequency keywords. Their ratio should be roughly equal. Also, I advise to analyze the competitors according to the needs at rankinity.com. And most importantly do not forget about the unique content on your site. He must be at least 85% unique.
There are a number of very great contributions here Dinesh. Apart from analytic tools that help provide feedback on your ranking, its worth keeping in mind that with the new Google ranking algorithm appears to be designed to use the quality of content to maintain ranking. That being said, you would need a good content writer and probably may want to consider increasing the links pointing inward to this content.
It’s not easy to answer you quickly. You’re working in a very dynamic industry with a lot of competitors. I think that SEM& SEO activities need to be programmed by specialists in these fields but it’ll not be enough to work efficiently for the success of your website: It’ll also depends on the
a) Culture of your company: Vision, Digital Culture & Organization, investment,
b) Website structure
c) Objectives (goals) the Top management expect: brand image, brand visibility, loyalty, sales...
First of all, please let me know if your target clients are in India and/or in other eastern countries.
To maximize your marketing & SEO efforts, you’ll have to focus on the customer experience and you’ll have to invest and work in these areas:
a) Marketing & Competitive intelligence (you have to do better than your competitors !!!)
b) Target audience (/clients) & Visitors behaviours (Web Intelligence + CRM + web analytics)
c) User & database profiling
d) Website performance (web analytics)
The process of gaining top ranking for keywords is not easy today so you’ll have to work hardly every day to gauge the performance of this terms to increase the organic traffic volume. It's also necessary to invest in content management (website + Blogs + Communities + Social Networks)
You can find on Google analytics (free analytics solution) a complete view of every aspect of activity on your website.
For other specifics comments, I agree with Neil's(Shapiro) answer.
I agree with Kyle - conversion is the most important metric - a lot goes into that and if your site is getting a lot of traffic and not a lot of conversion then digging into the numbers is essential - like any advertising campaign - if it isn't working - it is best to change only one element at a time so you can see the result of your changes - making multiple changes at the same time will not tell you which change had the impact
I noticed your question around SEO and here are some of my recommendations when it comes to your client.
When using SEO keywords it is impreative that you use keyword density in all of your content. The normal density you should apply is for every 100 words have one keyword structured in your content. This pertains to the algorthyms which Google have set up. Also your content must have interaction, engagement and be seen by your followers or those who pop onto the website. If there is no shares, comments or other engagements on your posts or articles then your SEO ranking drops.
I would highly recommend that you use Google analytics, as they are the king when it comes to reading SEO on any site. Use this tool to measure, monitor and read analytics that will help you find your sweet spot. If you have a gmail account, then make sure that you attach this to all your websites you manage.
The other advice I can give you is to split your advertising budget, use the first three months on investing in paid Google ad's and use orgnaic methods to build your clients website, using SEO inspired keywords throught the site is one way to use organic inspired advertising.
Also you can not measure your impact in 30 days, you need a min of 90 days to measure your online efforts, you need to tell your client this, as this will give you more insight as to what is working and what is not.
Sign up to Google Keyword Planner, and research your selection of SEO keywords and measure their impact. You might find that you have been using the wrong keywords or phrases, so start there.
I hope this helps. Let me know, I would be happy to hear back from you.
there can be three paramaters which can considered as success.
Indexing/Crawling of your site: num. of pages indexed in SE (check it via GWT)
Number of direct traffic from SE and SE ranking position. (If your site is indexed properly it helps in marketing)
Number of leads received via traffic and rankings (if you market your website in the right way, it can also helps you in generating leads)
therefore, increase Business.
Hope this help
Google webmaster tool, screaming frog seo spider, broken link checker, SEOmoz pro tools
check out these tools.
Firstly given that keyword ranking can be personalised and Google tries new things, it will go up and down. There is no way of knowing what it will be recorded as in a month.
Secondly the real issue is with your SEO goals - why is this simply keyword rankings? This in itself achieves nothing. You need relevant visitors that either buy, leave details or interact with the website.
The best parameter is to measure your ROI. What kind of return are you getting on your investment in SEO and how soon are you in the black? With my company GeoSearch you will normally see a positive ROI within 30 to 60 days if not sooner.