What are some key paramaters for measuring SEO?
My website is www.enukesoftware.com. I alone have been managing the site's SEO for the past year. I also have one content writer who's been helping me out. What is impacting the fluctuations in my keyword ranking? Some days it goes up, other days it goes down, and I'm not sure what's causing this.
What will my company's site ranking be in one month? I am not sure, and they asked me what parameters I'm using to judge the success of the SEO. Now, I don't know what to do. I am doing my best. How can I tell him that after one month I will reach their SEO goals, when I do not know if this will be the case? What should I tell him, and what parameters should I be using? Please help me.
You are mentioning that your Keyword Ranking Is Fluctuating - "Some days it goes up, other days it goes down, and I'm not sure what's causing this. "
This Term is called "Google Dance". Now You wanted to know What exactly is Google Dance, So let me tell you, my Friend, Google Dance is a phenomenon in which Google Test your Site by putting it upfront to the Users, means Google wants to get confirmed that your Website has a valuable content and the User are liking it or not.
This is Okay, You Don't have to be Worried about it. Just focus on Publishing More Valuable Content.
Makes a big difference on what keywords you develop SEO. Better to take the low-frequency and high frequency keywords. Their ratio should be roughly equal. Also, I advise to analyze the competitors according to the needs at rankinity.com. And most importantly do not forget about the unique content on your site. He must be at least 85% unique.
There are a number of very great contributions here Dinesh. Apart from analytic tools that help provide feedback on your ranking, its worth keeping in mind that with the new Google ranking algorithm appears to be designed to use the quality of content to maintain ranking. That being said, you would need a good content writer and probably may want to consider increasing the links pointing inward to this content.
It’s not easy to answer you quickly. You’re working in a very dynamic industry with a lot of competitors. I think that SEM& SEO activities need to be programmed by specialists in these fields but it’ll not be enough to work efficiently for the success of your website: It’ll also depends on the
a) Culture of your company: Vision, Digital Culture & Organization, investment,
b) Website structure
c) Objectives (goals) the Top management expect: brand image, brand visibility, loyalty, sales...
First of all, please let me know if your target clients are in India and/or in other eastern countries.
To maximize your marketing & SEO efforts, you’ll have to focus on the customer experience and you’ll have to invest and work in these areas:
a) Marketing & Competitive intelligence (you have to do better than your competitors !!!)
b) Target audience (/clients) & Visitors behaviours (Web Intelligence + CRM + web analytics)
c) User & database profiling
d) Website performance (web analytics)
The process of gaining top ranking for keywords is not easy today so you’ll have to work hardly every day to gauge the performance of this terms to increase the organic traffic volume. It's also necessary to invest in content management (website + Blogs + Communities + Social Networks)
You can find on Google analytics (free analytics solution) a complete view of every aspect of activity on your website.
For other specifics comments, I agree with Neil's(Shapiro) answer.
I agree with Kyle - conversion is the most important metric - a lot goes into that and if your site is getting a lot of traffic and not a lot of conversion then digging into the numbers is essential - like any advertising campaign - if it isn't working - it is best to change only one element at a time so you can see the result of your changes - making multiple changes at the same time will not tell you which change had the impact
I noticed your question around SEO and here are some of my recommendations when it comes to your client.
When using SEO keywords it is impreative that you use keyword density in all of your content. The normal density you should apply is for every 100 words have one keyword structured in your content. This pertains to the algorthyms which Google have set up. Also your content must have interaction, engagement and be seen by your followers or those who pop onto the website. If there is no shares, comments or other engagements on your posts or articles then your SEO ranking drops.
I would highly recommend that you use Google analytics, as they are the king when it comes to reading SEO on any site. Use this tool to measure, monitor and read analytics that will help you find your sweet spot. If you have a gmail account, then make sure that you attach this to all your websites you manage.
The other advice I can give you is to split your advertising budget, use the first three months on investing in paid Google ad's and use orgnaic methods to build your clients website, using SEO inspired keywords throught the site is one way to use organic inspired advertising.
Also you can not measure your impact in 30 days, you need a min of 90 days to measure your online efforts, you need to tell your client this, as this will give you more insight as to what is working and what is not.
Sign up to Google Keyword Planner, and research your selection of SEO keywords and measure their impact. You might find that you have been using the wrong keywords or phrases, so start there.
I hope this helps. Let me know, I would be happy to hear back from you.
there can be three paramaters which can considered as success.
Indexing/Crawling of your site: num. of pages indexed in SE (check it via GWT)
Number of direct traffic from SE and SE ranking position. (If your site is indexed properly it helps in marketing)
Number of leads received via traffic and rankings (if you market your website in the right way, it can also helps you in generating leads)
therefore, increase Business.
Hope this help
Google webmaster tool, screaming frog seo spider, broken link checker, SEOmoz pro tools
check out these tools.
Firstly given that keyword ranking can be personalised and Google tries new things, it will go up and down. There is no way of knowing what it will be recorded as in a month.
Secondly the real issue is with your SEO goals - why is this simply keyword rankings? This in itself achieves nothing. You need relevant visitors that either buy, leave details or interact with the website.
The best parameter is to measure your ROI. What kind of return are you getting on your investment in SEO and how soon are you in the black? With my company GeoSearch you will normally see a positive ROI within 30 to 60 days if not sooner.
You should use Google Analytic tool to see the performance of your SEO campaign. See the following parameters:
1. Organic traffic
2. Keywords bringing the traffic
3. Traffic from Referral sites
For major keywords, your ranking on Google and other search engines.
What software are you using to do the analytics? That will assist you in the best keyword choices. It is not just keywords. It is also content, offers, social media efforts.
You should be tracking conversions. Traffic is great but getting them to sign-up or buy is the bottom line.
Where your website falls in Google's results will vary greatly over time. AdWords would help stabilize your traffic from Google and would give some insights on keywords that you aren't getting with Analytics.
When looking at your tracking information (probably through Google Analytics?) first determine your main Call to Action. I'm guessing you're looking to have them contact you for a quote so you can pitch your services. Use tracking reports based on how many of your visitors are visiting then completing your contact forms- make sure all your site goals are set as well. Make sure you're also exluding all of your own worker's IP addresses because that will skew your data. Measure abandonment rates for your contact forms and how visitors arrived to the contact pages. Different pages will have different uses- for example an article type page's goal would be to have a high time on page and is likely to have a high bounce rate. A high bounce rate on article pages is normal. Using pages that feature your CTA repeatedly and having easy forms will help customers use the site.
To properly track your forms you may need to utilize Google Tag Manager:
Also, you may be interested in taking it step further by changing your tracking to use Adjusted Bounce Rate:
To measure your SEO you should be targeting keywords or phrases with each of your individual pages. Figure out the main keywords you're targeting with each page then make non-branded searches (any search that does not include your brand name) to see where you list. If you're coming up in non-branded searches you're doing pretty good. For branded searches (searches that include your band name) your goal is to be the first listing. You can boost your branded search visibility by using Google Adwords, Bing Ads, local listings, and Bing/Google Places.
Here's a link with info on how to do keyword research:
Here's some more info about local SEO:
For you I'd recommend making your site mobile by using CSS media queries. Additionally, if you could speed up your site it'd benefit your SEO. Getting better hosting, a content delivery network, minifying code, compressing images, and simplifying code may all work to help speed up the site. Both site speed and mobile optimization are SEO signals.
General site usability should be analyzed to determine the effectivness of your site. For example, I see your company has a blog, but the link to it relatively small and hard to find. Additionally, if you come to the site from the company's blog it has only one link to the services and contact pages- include them on the sidebar as well. Optimizing your navigation may help by utilizing better internal linking techniques.
Don't forget social media. Determine which social networks benefit you the most and stick to updating and engagineg with customers on a consistent basis. I don't see easy links to your company's social media on the site.
Especially if you're a company offering SEO services your own SEO should be optimal as an example of what you can offer customers.
I'd be happy to help you if you have more detailed questions. I can also help provide more tutorials if you're interested.
When it comes to SEO success it all pretty much boils down to one word... "Relevance". You can push wordsmithing to epic levels and be as creative as you want, but true SEO comes from your site/blog/etc. being seen through different mediums. AND even more importantly... shared. The better the visibility across different screens, the better the outcome. Being a successful SEO company really means having a large database of "followers" chomping at your verbal/written bits.
The only metric that means anything to me is the average search result position for a specific keyword search. So, you need to measure this every day for each search, and then average it over at least the last 30 days. I've never seen a tool that does this well. I've used a spreadsheet.
Just looking at the site quickly, I can see that each page for the ones I looked at has unique descriptions. That is important for SEO.
In terms of measurement, now it needs to be understood that SEO – (organic takes time.)
1. Now what date you implemented changes to the site that will impact SEO.
a. Looking at organic traffic, bounce rates, referral traffic, and overall traffic
b. From the date it was implemented start to measure via analytics
c. The difference between the implement data and for example 30 days out should give a picture that it is working.
2. I would use SEO quake to measure your rankings. It is free
Hi Dinesh , find out how Google is viewing your website with Google's SEO Stress Test here : http://ow.ly/zkdR5
Yes, you want your keywords to rank well. Yes, you want your articles and website pages to rank on the first page. However, all of that is meaningless unless you are driving targeted traffic to your website. Dave mentioned looking at minutes, I would agree. Also looking at Page Views per Visitor, will let you know what your visitors are looking at.
** Bear in mind, in order to get visitors from your landing pages or blog pages to your services or contact pages, you need to internally link throughout your website. **
This also a good metric ot measure, conversions. The ultimate goal of SEO is not to just get traffic, but to get phone calls, emails, inquiries, and sales. It shouldn't be the only metric you measure but being on page one doesn't mean much if your conversions are still where they were prior to doing any SEO work. (that's more of a bigger picture metric thought)