What are the ranking factors for SEO these days?
Dear all, I am doing my SEO but traffic is going down and CTR is also decreasing. What else should I do for ranking? Are there easy things I can do or should I outsource SEO? What would be more costly?
Why my website ranking is going down? Is any specific reason? I see such websites which are new and having very few links, coming on first page. Can anybody tell me? I do not understand the Google logic............. :)
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Jan 30, 2015
You can use guest blogging and paid blogging to get in-context links to your website. It's arguable that in-context links (links that are inside the content of another website) are valued more highly by Google than any other kind of link. You can even hire an expert from SEOclerks in just few bucks.
Oct 1, 2014
Hey Dinesh,
Google ranking factors are more than 200. While never illuminating the particulars of their Ranking Algorithm, search engine rankings naturally factor in few primary elements that SEO services focus on and every factor having many sub factors which masses indoors the algorithm. We can discover the most important factors of all rank association measurements in many websites to improve SEO Page Ranking. To know about Website Traffic, please read this link http://seo-expertz.com/ways-to-increase-website-traffic-webtraffic.html
Sep 11, 2014
What you need to do for a good ranking:
1 Articles must be unique and contain keywords (keywords can check here to see prices http://rankinity.com)
2 Having backlinks with good sites. If you do not know where to take them, porobujte place a few releases in social networks and your blogs. You'll see how a site's ranking will rise.
3 Analyze competitors (this can also be done on rankinity.com)
4 Check the website for errors, whether identical copies of pages.
5 is also the cause of the fall of the rating may be "black SEO" of your competitors.
Aug 29, 2014
When your major keywords are rank. Then your traffic will increase.Or website depends on your strong backlinks.
liveadmins.com
Aug 20, 2014
WHAT ARE THE RANKING FACTORS FOR SEO THESE DAYS?
The whole world is witnessing a landmark transformation in the web activities. The new edge business magnates are fanatically trying to grab an astoundingly unique presence. Nowadays it has become a common fashion to pick up search engine optimization (SEO) because major organizations are seeking for reduction in costs for their advertising campaigns. Before plunging into anything unconventional it is better for you to focus solely upon the ranking factors of your site. To achieve attractive rankings these days on-page optimization is an important factor. This is an effective technique aiding a web site to get desired ranks via appropriate keywords. The on-page optimization factors are often neglected and much tie is involved in acquiring in-bound links. This optimization process boosts up your ranks and will help in improving the strategies of digital marketing by expanding the volume of traffic for your site. Basically on-page factors involve titles, page descriptions, META descriptions, headings, web content as well as linking of pages. In a large scale the on-page factors are the primary elements that the search engines look for but don’t forget that the off-page factors are also taken into account. The off-page factors actually deal with the age of your web site and above all the quality and quantity of the inbound links. It is advisable that if you want everything to be flawless then go for a concerned organization to clarify these terms to you as well as give you a fair idea that how these factors are connected to your site. Before going for amendments delve deep into the requirements of you site and accordingly take steps.
Search-engines seek about your pages are titles. Your page title reveals the contents of your page so it’s better that you begin with catchy key words. Best results can be achieved if your titles end with your brand names.
If you want to get to the summits of search engines then you must strive to make your linking partners link up with you through key word phrase.
If you can acquire maximum number of incoming links from non-related pages the closer you will be to the highest ranks.
Be prompt and active in registering your domain and optimizing it for search engines.
You content should contain key words specifying and informing your target to the search engines. Be careful about the perfect use of key words and don’t stuff them making your content drab.
There are several applicable methods to follow with devotion and if everything goes proper you will get a secure position among your rivals. Guys, make sure that your site is the mirror of all your on-line activities and if you fail to accomplish a peerless position in your e-life then forget about all your future endeavors. Get going into the SEO saga and add spark to your site if you are still pondering over your embarrassing ranks. So bang on!
For more information you may visit http://www.goigi.com/blog/
Aug 20, 2014
Hey Dinesh,
Have you done your site analysis thoroughly.... By thoroughly I mean the moment you notice that your site keywords and ctr started to fall, May God Forbid Have you not been penalized....
Reason is simple the signs that you have mentioned indicate that you are red flagged by Google. Check your webmaster and see whether Google has sent any message.....
Aug 19, 2014
I suggest you that studdy all the latest google update because google has release many update in term of links, site quality, content, local SERP etc. Google going to remove all the spam links so it will be affected on ranking. same thing for the USA local searp because of Piegeo update.
if you still need any help then you can contact us.
Aug 19, 2014
It'll be difficult to tell the reasons in absence of more data, like analytics, link patterns, duplicity of contents, and so on.
Since you're already doing SEO by yourself, and since it is not a rocket science, one can presume that you're well aware of factors of page title, meta description, sparse usage of keywords at key locations, internal linking, and so on.
But the most important factor in today's SEO is the quality of your contents and their overall relevance to (1) your website as a whole, and (2) solving readers' problems.
Finally, what is your website's focus? Keep in mind that a website is ACTUALLY a web business and SEO is just a marketing tool like social media, SEM, etc. Are you targeting a niche, or a broad sector?
If you are targeting a niche - say for example making video with PowerPoint or safe yoga practices for pregnant women - stay focused on that and that only.
You are bound to succeed.
Aug 19, 2014
I would also make sure you are using the keywords that are very closely related to what you are offering to increase CTR and they are getting what they are looking for when clicking on your site. You can also increase your landing pages and also reviews increase SEO as google sees will see that as your site having more legitimacy. Be sure to keep optimizing any new content and images you add and have as many site link connections as possible. SEO is something that needs to be constantly maintained and it would not hurt to hire someone for handle it for you!
Aug 19, 2014
gShift, the company I work for sees SEO as part of the process of optimizing your entire web presence including your social media channels, your website and other Digital Marketing activities. Here is our Ten Tips for a Successful SEO strategy guide that should help and you can take advantage of some of our webinars,blogs and guides on our site as well.
http://www.gshiftlabs.com/resources/how-to-guides/ten-tips-for-a-successful-seo-strategy/
You may want to mix it up a little bit on your links that all say "Hire a Designer", "Hire Developer" etc. Google may see those links as less than desirable or too repetitive.
Aug 19, 2014
Follow this guide by MOz to do local search ranking factors:
http://moz.com/local-search-ranking-factors
Most of it is easy to implement using the Google NAP markup and other Schema markups.
Aug 19, 2014
From your questions I can tell you are a rookie. Traffic goes down not only because of SEO, but also because of lots of new sites and several with big marketing bucks and/or with highly interesting site offer (such as moasicHUB f.e.). You want professional results, outsource, but the problem there is that you can find a million SEO 'pros' and which one is truly a pro. Check SEO Creativity if you have some budget for it.
Aug 19, 2014
Same if I tried to my client than what should I do. and thank you so much John. your words mean a lot to me . Thank you
Aug 19, 2014
Besides the correct use of on- page factors like:
Title
Length of title
Description
Meta
Keywords used
Keyword density
Images
Title tags
Alt tags
Use of bold, and underline
Bounce rate
You also have entire site factors- for example:
Correct use of 301 and 302 redirects
No pages with excessive links
Include a xml site map
W3C validation
Proper keywords in navigation
No incomplete meta titles and descriptions
No 4xx or 5xx errors
Correct robots.txt file
One www or non-www version (choose what you will use)
No pages with meta-refresh
Correct rel="canonical" tags
No pages with duplicate content or duplicate rel="canonical"
No broken links
No pages with excessive links (keep it under 90)
No empty, duplicate title tags or pages with duplicate titles
No empty, duplicate or too long meta descriptions
In addition:
social media signals
link authority they have
backlinks and the content of the backlink pages
% of keywords used in backlinks
and more.
Do know all this? If not, start with the basics and work on a few keywords and their corresponding landing pages you want to improve. Then work on the entire site from the list above and then off site factors.
Or contact a good SEO guy.
Want to know more about how Social Media can affect search keyword positions? See http://www.teampost.net/social-marketing-plan/
To your success
Aug 19, 2014
Good answer! I enjoy seeing good quality advice here Randy. For newbies: most of the tasks that Randy is referencing can be managed from within Webmaster Tools and Google Analytics. Don't let Penguins and Pandad scare you. Just build a quality site and do some comparisons with other sites that rank above you to see what they're doing. Watch the competition because they hold a lot of answers.
Good info Randy.
Aug 19, 2014
Thank you so much Randy for your great support, I am trying to focus your points. I am going to analyzing the things once again. Thank you.
Aug 19, 2014
Well, you raise quite a complex question. Some answers could be theoretical and of course there are things you can do that can always help.
In order to truly evaluate your situation I would need to see the actual website to determine its strengths and weaknesses.
As a company we have also seen some odd declines in traffic over just the last 2 weeks after a generous increase in traffic for more than 2 years. The change was across the board for more than 30 clients!
So here is part of what we did that might help. We still are watching the tracking results.
We checked Analytics for crawl errors. Dig into Webmaster tools and look for any errors as well.
Server Speed. Check all these analytics.
Add sitemaps for images and video (i.e. imagemap.xml and video.xml)
Optimize each page for a unique keyword and fill in all your blanks for SEO (meta info).
Make sure you have your Google Authorship code
Link your Google+ and your YouTube account. Try to make some short videos about your site and scatter them around the site and link them from within Google+.
Post these links on LinkedIN, Google+, Twitter and a long list of others. I don't disclose my list except for paying clients :) but this list will get you started.
Create user groups in LinkedIN and Google+.
Make sure your titles to your pages are coordinated with the content of your first paragraph of text on a page.
Add your business local address in the footer and join Local directories.
I hope this helps a little!
Feel free to ask questions if you would like me to expand upon this.
Good Luck!
Aug 19, 2014
As a SEO expert I'm inclined to agree with Walter. Unless you're a working for or own a large organization there are a HUGE number of ways to get a better ROI in a shorter period of time. SEO is a long term marketing tool that only mid to large size businesses generally have the time or budget to do correctly. Outsourcing to a quality SEO professional is usually costly. I'm on the lower end of the pricing spectrum and I charge $125 per hour for SEO consulting.
Google uses over 200 ranking factors:
SEO Ranking Factors – Rank Correlation 2013 for Google USA
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/
2013 Search Engine Ranking Factors
http://moz.com/blog/ranking-factors-2013
SEO Industry Pricing:
http://aytm.com/press/IG/SEO-cost_1.png
Aug 19, 2014
Ben, why is everyone bashing the effectiveness or ROI of SEO? I hate to argue but I've been doing this for about 20 years from technical to SEO and I manage over 40 clients for under $400/month each. They all have full blown social marketing, posting, and a 50 point list of tasks we manage every month. They all get great results and all have a positive ROI. 90% of my clients are small companies of 5-10 employees and don't fit into the mid to large size business category. These SEO solutions and packages I created can work for a stay at home Mom all the way up to Fortune 500. So I guess what I'm saying is that as mentors in this forum we owe it to the amateurs and beginners to offer them more positive and accurate feedback as to not discourage them or mislead them into thinking something isn't possible.
Aug 19, 2014
SEO in short is a process of creating and managing something that people want to see. This is the simple/complex science behind Google and any other search engine. They just want to give their visitors results that are useful and interesting and that can be viewed on a variation of devices. This is SEO. Optimizing your website not only for search engines, Google and all the others but optimizing your site for your clients. Their audience. If someone doesn't have a website that is dynamic and keeps updated then driving traffic from all corners of the Internet isn't going to retain customers or visitors. So the SEO process as long and boring as it is also is a necessary process for keeping visitors engaged. If someone recommends spending a heavy amount of money on other options I would first make sure that their website fits all of the standards of good architecture before suggesting they spend their money anywhere.
Aug 19, 2014
It could be many factors from companies doing better seo and moving above you to google updates affecting your websites, copied content, bad links, links to your site that are not relevant, key factors need updating, rubbish content and so on, the list is huge.
If you out source to a decent SEO company they should pick up the problems, fix them then start moving you back up the ranks.
I would be happy to have a quick look for you..
Aug 19, 2014
Let's be very clear about SEO. The SEO gurus are going to diss me for saying this, but I have to say how it really is: SEO is:
* very slow
* very time-consuming and labor intensive
* aggravating
* repetition to the point of boring
And your rankings can drop any time Google decides to change their algorithms and processes.
And that's why I'm always surprised how many people are completely obsessed with Google and SEO. How many people have actually created a six or seven figure business from search engine traffic? Not very many.
People seem to think it's some kind of magic elixir. There is none. And very few actually know why they're chasing after it so desperately.
There are better ways to get traffic than SEO.
Aug 19, 2014
Interesting. You're correct on your bullet points although are these solutions?
SEO is a science that involves understanding your audience & understanding what they want to see. Google and SEO "obsessions" as you call them aren't as transparent as they seem. This obsession with optimizing a website so that it is recognized by crawlers & other tools that selectively index quality content is a worthwhile task.
You are correct in the magic elixir thing. I see many questions posted asking flat out "How do I improve my SEO?" which always makes me grin. If it were that easy to answer in one statement we would hold the cards to corner the internet marketing industry. To beginners: There is no magic elixir. It is a skill that comes with experience and an understanding of how systems work together. To cater to Google or to look for SEO solutions is not so much what is happening if it's being done right.
Aug 19, 2014
It is solely that we are creating a long term solution that will allow a company to evolve in their web presence over time & to attract and satisfy the audience that seeks information from them. This is organic SEO. It is a long process. It is boring sometimes. But for those who love doing they see the fruits of their hard work.
Aug 19, 2014
So yes there are other ways to get traffic than SEO but in the end it's still SEO.
Example: Google reports a certain bounce rate. That bounce rate is affected by many factors including someone's lack of interest or other reason & hitting the BACK button in their browser. This can mean a lot of things. Usually it means that your website didn't get their interest. This is SEO. That same SEO is what will impact your 'better ways' to get traffic as well. If you manually join 100 business networks and update your profile or buy a subscription to Mozlocal you are going to acquire visitors who have the same or similar reaction to your website. Your traffic will bounce about the same even though it's not coming from Google. Anything worth doing takes time
Aug 19, 2014
I have no issue with you having a negative viewpoint towards SEO, however what would you propose as an alternative against SEO? Writing quality content? Social media posting? Social signals complement good SEO practices as well, digital marketing activities like e-mail marketing? Pay Per click campaigns? Sure there are repetitive, labor intensive elements however once you have the SEO baseline fundamental elements in place you can move on to the more creative stuff that will pay dividends when people actually finds your website.
It's like accounting or some of the other elements that are labor intensive in business. They aren't as glamorous as elements of business like sales or marketing but without the processes that are repetitive, labor intensive and frustrating, your business won't succeed. SEO practices aren't a magic elixir as you say however saying it's hard or boring with no alternative? Like Mom says don't complain about something unless you have a solution that's better.
Aug 20, 2014
The alternative is an integrated marketing strategy using all of the available tactical means to deploy them.
However, concentrate on the strategic aspect of marketing, not the tactical. If your message is crap, you can expect crap results. It is the message that does the job, not the medium or the tactical implementation. Use the Marketing Equation to build the message - Interrupt, Engage, Educate and Offer. Become a thought leader and specialist in your field.
Then use the tactical channels to deliver the message:
B2B - Email, Direct mail, LinkedIn, LinkedIn Company pages and posts, Facebook Company pages and posts and ads and Twitter
B2C - Direct mail, Coupon campaigns, Facebook posts and ads
Aug 19, 2014
What specifically have you been doing over the past months yrs? Can't begin to help unless there are more specifics.
The 1st place I would look is the quality of backlinks. Are many of them on unrelated sites? Are they as comments to blogs that make no sense for the biz or have useless input in the comment?
What about content? Title tags, meta descriptions?
Aug 19, 2014
Thank you so much Alex, by the way I am doing , Blogging my own website, Web 2.0 like hubpages, article submissions like ezine and goarticles unique content only, some time blog commenting, social bookmarking, Guest blogging, SMO like linkedin, G+, facebook......................... my website is enukesoftware.com. Please help me if possible
Aug 19, 2014
May be your Website hit by Google's Penguin update.because after this update lot of website are down in raking.Then check your back links and remove low quality and irrelevant back links.
there is no big logic just work with quality work.
Also check out "The Periodic Table Of SEO Success Factors" http://searchengineland.com/seotable
If your not sure what is causing your site to perform poorly, submit your site to some SEO companies for Audit. They will generally do it for free to try and get your business, so you probably won't have to pay anything. If you get a range of recommendations find the common factors they suggest fixing, and focus on those.