What are the ranking factors for SEO these days?
Dear all, I am doing my SEO but traffic is going down and CTR is also decreasing. What else should I do for ranking? Are there easy things I can do or should I outsource SEO? What would be more costly?
Why my website ranking is going down? Is any specific reason? I see such websites which are new and having very few links, coming on first page. Can anybody tell me? I do not understand the Google logic............. :)
Besides the correct use of on- page factors like:
Length of title
Use of bold, and underline
You also have entire site factors- for example:
Correct use of 301 and 302 redirects
No pages with excessive links
Include a xml site map
Proper keywords in navigation
No incomplete meta titles and descriptions
No 4xx or 5xx errors
Correct robots.txt file
One www or non-www version (choose what you will use)
No pages with meta-refresh
Correct rel="canonical" tags
No pages with duplicate content or duplicate rel="canonical"
No broken links
No pages with excessive links (keep it under 90)
No empty, duplicate title tags or pages with duplicate titles
No empty, duplicate or too long meta descriptions
social media signals
link authority they have
backlinks and the content of the backlink pages
% of keywords used in backlinks
Do know all this? If not, start with the basics and work on a few keywords and their corresponding landing pages you want to improve. Then work on the entire site from the list above and then off site factors.
Or contact a good SEO guy.
Want to know more about how Social Media can affect search keyword positions? See http://www.teampost.net/social-marketing-plan/
To your success
From your questions I can tell you are a rookie. Traffic goes down not only because of SEO, but also because of lots of new sites and several with big marketing bucks and/or with highly interesting site offer (such as moasicHUB f.e.). You want professional results, outsource, but the problem there is that you can find a million SEO 'pros' and which one is truly a pro. Check SEO Creativity if you have some budget for it.
Let's be very clear about SEO. The SEO gurus are going to diss me for saying this, but I have to say how it really is: SEO is:
* very slow
* very time-consuming and labor intensive
* repetition to the point of boring
And your rankings can drop any time Google decides to change their algorithms and processes.
And that's why I'm always surprised how many people are completely obsessed with Google and SEO. How many people have actually created a six or seven figure business from search engine traffic? Not very many.
People seem to think it's some kind of magic elixir. There is none. And very few actually know why they're chasing after it so desperately.
There are better ways to get traffic than SEO.
May be your Website hit by Google's Penguin update.because after this update lot of website are down in raking.Then check your back links and remove low quality and irrelevant back links.
there is no big logic just work with quality work.
Follow this guide by MOz to do local search ranking factors:
Most of it is easy to implement using the Google NAP markup and other Schema markups.
I would also make sure you are using the keywords that are very closely related to what you are offering to increase CTR and they are getting what they are looking for when clicking on your site. You can also increase your landing pages and also reviews increase SEO as google sees will see that as your site having more legitimacy. Be sure to keep optimizing any new content and images you add and have as many site link connections as possible. SEO is something that needs to be constantly maintained and it would not hurt to hire someone for handle it for you!
What specifically have you been doing over the past months yrs? Can't begin to help unless there are more specifics.
The 1st place I would look is the quality of backlinks. Are many of them on unrelated sites? Are they as comments to blogs that make no sense for the biz or have useless input in the comment?
What about content? Title tags, meta descriptions?
It could be many factors from companies doing better seo and moving above you to google updates affecting your websites, copied content, bad links, links to your site that are not relevant, key factors need updating, rubbish content and so on, the list is huge.
If you out source to a decent SEO company they should pick up the problems, fix them then start moving you back up the ranks.
I would be happy to have a quick look for you..
As a SEO expert I'm inclined to agree with Walter. Unless you're a working for or own a large organization there are a HUGE number of ways to get a better ROI in a shorter period of time. SEO is a long term marketing tool that only mid to large size businesses generally have the time or budget to do correctly. Outsourcing to a quality SEO professional is usually costly. I'm on the lower end of the pricing spectrum and I charge $125 per hour for SEO consulting.
Google uses over 200 ranking factors:
SEO Ranking Factors – Rank Correlation 2013 for Google USA
2013 Search Engine Ranking Factors
SEO Industry Pricing:
Well, you raise quite a complex question. Some answers could be theoretical and of course there are things you can do that can always help.
In order to truly evaluate your situation I would need to see the actual website to determine its strengths and weaknesses.
As a company we have also seen some odd declines in traffic over just the last 2 weeks after a generous increase in traffic for more than 2 years. The change was across the board for more than 30 clients!
So here is part of what we did that might help. We still are watching the tracking results.
We checked Analytics for crawl errors. Dig into Webmaster tools and look for any errors as well.
Server Speed. Check all these analytics.
Add sitemaps for images and video (i.e. imagemap.xml and video.xml)
Optimize each page for a unique keyword and fill in all your blanks for SEO (meta info).
Make sure you have your Google Authorship code
Link your Google+ and your YouTube account. Try to make some short videos about your site and scatter them around the site and link them from within Google+.
Post these links on LinkedIN, Google+, Twitter and a long list of others. I don't disclose my list except for paying clients :) but this list will get you started.
Create user groups in LinkedIN and Google+.
Make sure your titles to your pages are coordinated with the content of your first paragraph of text on a page.
Add your business local address in the footer and join Local directories.
I hope this helps a little!
Feel free to ask questions if you would like me to expand upon this.
gShift, the company I work for sees SEO as part of the process of optimizing your entire web presence including your social media channels, your website and other Digital Marketing activities. Here is our Ten Tips for a Successful SEO strategy guide that should help and you can take advantage of some of our webinars,blogs and guides on our site as well.
You may want to mix it up a little bit on your links that all say "Hire a Designer", "Hire Developer" etc. Google may see those links as less than desirable or too repetitive.
It'll be difficult to tell the reasons in absence of more data, like analytics, link patterns, duplicity of contents, and so on.
Since you're already doing SEO by yourself, and since it is not a rocket science, one can presume that you're well aware of factors of page title, meta description, sparse usage of keywords at key locations, internal linking, and so on.
But the most important factor in today's SEO is the quality of your contents and their overall relevance to (1) your website as a whole, and (2) solving readers' problems.
Finally, what is your website's focus? Keep in mind that a website is ACTUALLY a web business and SEO is just a marketing tool like social media, SEM, etc. Are you targeting a niche, or a broad sector?
If you are targeting a niche - say for example making video with PowerPoint or safe yoga practices for pregnant women - stay focused on that and that only.
You are bound to succeed.
I suggest you that studdy all the latest google update because google has release many update in term of links, site quality, content, local SERP etc. Google going to remove all the spam links so it will be affected on ranking. same thing for the USA local searp because of Piegeo update.
if you still need any help then you can contact us.
Have you done your site analysis thoroughly.... By thoroughly I mean the moment you notice that your site keywords and ctr started to fall, May God Forbid Have you not been penalized....
Reason is simple the signs that you have mentioned indicate that you are red flagged by Google. Check your webmaster and see whether Google has sent any message.....
WHAT ARE THE RANKING FACTORS FOR SEO THESE DAYS?
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When your major keywords are rank. Then your traffic will increase.Or website depends on your strong backlinks.
What you need to do for a good ranking:
1 Articles must be unique and contain keywords (keywords can check here to see prices http://rankinity.com)
2 Having backlinks with good sites. If you do not know where to take them, porobujte place a few releases in social networks and your blogs. You'll see how a site's ranking will rise.
3 Analyze competitors (this can also be done on rankinity.com)
4 Check the website for errors, whether identical copies of pages.
5 is also the cause of the fall of the rating may be "black SEO" of your competitors.
Google ranking factors are more than 200. While never illuminating the particulars of their Ranking Algorithm, search engine rankings naturally factor in few primary elements that SEO services focus on and every factor having many sub factors which masses indoors the algorithm. We can discover the most important factors of all rank association measurements in many websites to improve SEO Page Ranking. To know about Website Traffic, please read this link http://seo-expertz.com/ways-to-increase-website-traffic-webtraffic.html
You can use guest blogging and paid blogging to get in-context links to your website. It's arguable that in-context links (links that are inside the content of another website) are valued more highly by Google than any other kind of link. You can even hire an expert from SEOclerks in just few bucks.