What are the reasons you will give to customers to buy your product/service?
My future plan is start up a firm in product & service based one. So, this question will help me in better understanding about the market & customer needs.
The only reason a customer will buy from you is because you have shown them that you are the best solution to whatever problem they face.
Simplest form of marketing is to ask the market what it wants and give it what it asks for.
If you are able to provide and demonstrate value to your customers, they will buy many times from you.
You have to listen and research. And listening doesn't mean necessarily in the 1st person. Online now there are many different listening tools that will help you interrogate your target market and find out exactly what it is they need. Once you have listened extensively, only then are you qualified to speak to the customer about how to satisfy their need.
The only reasons you will give them are definitive answers to the problems they are facing now. You must be a GREAT listener first and define your strategies based upon if your company can directly solve their needs!
In order to get customers to purchase a product and more importantly keep a need for the product/ service you need to narrow down who you want the product to reach first. Teenagers wont usually buy the same product as elderly men or women so that is a huge beginning step. Secondly, market it for everyone in some way. You dont want anyone to be turned away before they even give the product a chance just because of how it may seem to be. Make it intriguing to many!
Have to ask this question. How well do you know your prospect/ customer?
Some of the best sales people do not really sell. The just provide certain product to certain people that they feel might help them. This happens with building relationships.
There are Five Ws basic in information-gathering. Search for the same in Wikipedia might provide a good place to begin with. Also remember when you start any operation start small then grow the same.
Hope the same helps. Best of Luck.
It is important to take cues from the customer and find out where they are in the buying cycle. Sometimes they don't know about the category. Then you need to generally educate them. During the discussion, you should find out through questions what is important to them. Then explain how your product hlps them in the areas they have identified as important.
If it is an established product.. I will talk about how the Consumer/clients trust the offer product or service
but if it is a new product, I will specify the features and explain them to explore the new product / or enthusiastic service.
We stock 100% recycled paper and extend our discounts from buying large quanties to clients that buy small environmental printing orders from us.
Quality and service.
Often price is not the most important if you can deliver perceived quality. Think about quality in terms of time-savings, results (tangible) or social (recognition).
Service: Quick, honest and being available.
All from the customers' perspective. First the customer, then you. If the customer is happy, you will make money and if lucky, get referrals.
That's a tough one! The be-all, end-all of all business questions. And likely the reason you will succeed, or fail in your business ventures. People for their reasons, not yours. They will buy from you because they like you, yes. But, not because of what you're selling.
You have to ask them questions, and walk through their process, their concept, WHY they are talking with you, and in most cases they will talk themselves into, or out of, buying from you because you set up the conversation and then let them control its outcome. Therefore, they feel like they controlled the "sales process" and gave you a decision they were happy with.