What are the best ways to get people remember you and your company?
Making an impression plays an important role not only to entrepreneurs but also to ordinary people. If you want to be remembered, you must be sure that it is for the better, so it won’t affect you and your business in any way.
Can you give some suggestions on how to get people to remember you, as well as your company?
A nice support 24/7 always in time. (Clients can't wait too much).
Always be pro and polite. Give clients the needs to come back to learn more about you and your company. Send them newsletter and/or push notifications to make them remember the professional that you are.
I think the best is to understand the real needs of your clients and to be listen.
In my opinion, the best way to get people to remember you and your company is to do something great! Each and everyone of us have a different definition for the word, " Great!" So I invite each of you to share with us how do you define the word "Great."
Doing something "Great" in my opinion would be to put out a Press Release saying that your company will sponsor an event for a charitable organization! Now that's a big one, especially if you own a small business with very little monetary resources. But look at the Big picture - the long term results - the impact that it will have on you and your company. It is not always about the money you know. It's about the sacrifice that you have made and the benefit that others gain as a result of your sacrifice.
In this scenario, let us choose a charitable organization that is common to all of us. Let's say AIDS. You, as the owner of a small business, team up with some big companies telling them that you were thinking of sponsoring a Walk-A-Thon in your hometown and would like their help. Without hesitation, 9 out of 10 companies that you contact will say, "yes" to the idea and wants to know what they can do to help! Secondly, have T-Shirts and other pharanelias printed and sell them to the people who will walk. In other words, each entrant will pay an entrance fee to partake in exchange for a T-Shirt and a keychain or water bottle. Now remember that it is your idea, so you are going to name the Walk-A-Thon something that is beneficial to you - in this instance, let's say, "The JohnHenry Walk-A-Thon for the Aids Foundation!" Also, your business location will be the sales office.
What are you doing? (1) you are telling the public that you and your company exist, (2) you are associating you and your company's name with a worthy cause, and (3) you and your company gives back to the community!
Those three points will leave an indelible ink in people's minds about you and your company. You can go a step further and make some money of it by saying, "part proceeds in aid of 'The Aids Foundation!" You don't have to take a big chunk of the money, just 10%. Can you imagine the publicity for you and your company? :-)
IMO if you want people to remember your company you have to do things differently. Even if that means treating each customer as an individual and showing them that you actually care what they think and provide a service that they are not used to from run of the mill companies. Something as simple as a thank you message goes a long way. Of course it also depends on the service provided but in most cases you should be able to communicate with your customers. So in short, reaching out and making their experience personal will definitely put you on their radar for standing out above the rest. I hope that helps :)
Maya Angelou said, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” While it's important to showcase your abilities to demonstrate your skill as a professional, I've found one of the most impactful ways folks remember you is how you make them feel. The sense they get from you will stick with them, long after the lingo and jargon of your meeting or presentation have faded. So be genuine and knowledgeable and helpful, and they'll remember you for that. It speaks volumes!
A unique selling proposition (USP) is what is needed.
A USP is a real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands. USP is often a critical component of a promotional theme around which an advertising campaign is built. This is probably the more important.
The next way could be to have a client-centric culture that permiates your entire organization. That consistancy initially from the first introduction, purchase and service is memorable.
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou
People will remember you and your company as an overall experience and how interacting with you and your company made them feel. If you want to be remembered you have to consider the entire user experience from all five senses.
You need to be in front of your customers and potential customers on a regular basis in order for people to remember you. If they buy from you one time and never hear from you again they will forget about you. Keep in front of them with newsletters, email, and social media. Advertising is also a great way to be visible if the budget allows.
That is an interesting question that psychologists debate. Seems you will vividly remember disappointment and pain, yet tend to forget gentle ministrations and kind intentions. But every transaction isn't on these polar extremes. Adequacy, convenience, consistency, and courtesy entice habitual revisits.
What is the #1 rule in business? To BE IN BUSINESS, that is, make it obvious that you are someone to go to to get something done. I can't tell you how many people I've had to give that advice. You can't hide and be successful. Dunkin Donuts isn't World class but they are everywhere you look. Krispy Kreme, which is World class, couldn't make a dent in DD's back yard.
You do have to know when to no-quote or walk away, but you must seize right opportunities as they come or risk fading away. Many famous small businesses disappeared for lack of growth.
I like to repeat a story from my past. When we were a $1 billion/year company, we had a $4 million advertising budget. BOD decided to cut it in half. A year later, we were achieved $500 million/year in sales. BOD cut it in half again. BOD sold business to a holding company. A few years later we sank to $100 million/year. Clients didn't disappear, just ran to competitors.
It is a basic advertising corollary that the 1st mention never gets noticed, second barely noticed, and so on until you reach 20 targeted ads, which is when you make your first sale. If you hit 3% response on advertising, you're world class. Most ads exposed to listeners or viewers only get 1%. Obviously, hitting prime time Super Bowl audiences increases the odds of reaching the rare individual that might use or want what you have to offer, but not all companies have millions to generate and place such an ad. Not even clever catch phrases, personality endorsements, or popular jingles secure customers. You have to have a product that people want, and position yourself to provide it.
This is the easiest question to answer:
Play it straight, be respectful, polite
Be on time...all the time.
Be well prepared to answer all questions quickly and frankly., don't play games.
Get back to them promptly on anything they asked for/about.
Give back in abundance, always give beyond expectations.
Fix anything you screw up immediately and make up for it.
Memorize their names, their wife and kids' names, their favorite sports or hobbies, birthdays, pets. In other words have plenty to talk about besides business, it shows you care and are smart.
You never know, they may refer you to others or even hire you.
Stay away from politics and religion.
Communicate in the fullest sense of the word.
Always say thank you.
Always remember that the first impression is a lasting impression.
In introducing yourself or your company, what you say about it in under two minutes will determine if you will be remembered in the midst of all the words that are spoken with your intended recipients by you or by anyone else. Think about it this way, if you were at a cocktail function and there was a crowd of 100 with business cards being shared all over and people pitching to do business with each other despite the wine, what would be so memorable that someone would call you the next morning?
You have received some very good responses. I would like to add that human behavior in itself provides some good advice. Other than "Smell", the number one thing people will remember is how you made them "feel". Yes, as Coach Wooden explained, he treated everyone as if they are the most important person in the world to him at that moment. Your team should be the extension of such a culture, so that the client experience is consistent.
When done with empathy and sincerity, this is sure to have lasting effects.
So, maintain good hygiene and show people you care.
The reason my clients always enjoy working with me is because I have excellent communication and I always follow through with what I say or promise.
It sounds so simple but so many companies have lost that personal touch. Follow through on your promises and treat people right and they will never forget you for it.
I feel that showing authentic enthusiasm and letting them (users) to have enough opportunities for interaction would really discern well. Identifying commonality is one other major aspect where everyone has to look for. These would really make the people remember about the service, company as well your signature.
In addition to the good answers above, over-delivery is always a good sign. Going above and beyond usual expectations. Hand-written thank you notes go down well too. One of my clients pops a thank you note in her parcels with a dab of perfume which she gets a lot of feedback from. Another used to put a couple of expensive looking chocolates in there. I ordered something from Firebox.com last week, in the parcel they put a small bag of sweets in there.
Over-delivery doesn't have to cost, just exceed their expectations. You could, for example, offer great customer service.
Never behave as overrated promises, always make healthy and smooth discussion.
I am with Meg Huwar. They don't remember your company. You have to work on repeated, valuable exposures to make them remember you. Follow ups to initial contact, each one containing useful information, will build a lasting impression if repeated enough.
1 - Have a clearly stated company Mission and Values and live that Mission and Values every day when you conduct your business. This is what you become know for.
2 - Be first, different or cheapest.
3 - Be a great story teller, with your customers leading the way (social media).
In order for people to remember you, you must be able to provide a product or service that sets you apart from other businesses. The marketing of your products or services must be unique and innovative. Branding is also essential.
In my own experience, the best way people remember me as well as my company is that I am doing an animated video for my business and have it stream on my business website. In that way, people will able to remember what I do and what industry I was in. =) Also having a great commitment to my customers and helping them succeed to their business.
Authenticity and commitment are the crucial words that makes the longlasting impression in the commercial world.