Actually if you ask Michael Porter (and I must agree with him) is either by: reducing cost or differentiate (quote: Successful differentiation is displayed when a company accomplishes either a premium price for the product or service, increased revenue per unit, or the consumers' loyalty to purchase the company's product or service (brand loyalty)) or third: picking a niche where you will be leader. For more drop me an email.
Hello Patricia, The two would be:
1) Always convince your customers and not to confuse them
2) If there is a number involved, ensure to fill in the blanks with the right numbers based on your assessment
We strive to turn marketing on its head. Too many businesses market themselves inefficiently because of concerns of poor results and/or cost.
Small, independent marketers try to be a jack-of-all-trades which provides a client with sub-standard work and often one-off efforts with no thought. Agencies traditionally develop complex (and costly) campaigns, but due to costs, many clients can't sustain it so they are hedging their bets on a single, large impact.
Our marketing strategy model ensures that research guides tactics. Tactics are a mix of online and traditional efforts and delivered on a monthly basis. This approach gives clients manageable, regular and measurable marketing efforts tailored to their business... Not just busy work, one off's or expensive upfront costs.
1. PEOPLE: ALWAYS acting in the best interest of our clients and our team members.
2. TECHNICAL EXPERTISE: We have been deploying (production) Microsoft workloads in the "Cloud" (Amazon Web Services) for our clients since 2008 - well before others.
We often have a series of competitive edges as we leverage leading edge technologies where applicable and creating value innovation as an ongoing process. Our one lasting differentiation tho is our people and their embracing of our purpose and living our core values every day in every way with our customers.
Personality and being ahead of the curve in your product proposition
The differentiators are different based on who is asking:
a - Employees
i) Treated as associates having a vested interest as well as benefits from the company.
ii) Transparent environment for rewarding, and conflict resolution.
b - Vendors
i) Paid on time and treated as a partner regardless of their business size or sale volume.
ii) Efficient communication and work together to cut out waste and increase mutual margins.
c - Customers
i) Delighted as we make every effort to reduce and /or eliminate the 3Ds (Defects, Delays, and Deviations) in our products, and services to them.
ii) Have confidence in our internal processes that when they speak to anyone, they get the same attention to resolve the issue at the speeds they wish to.
List goes on and on...
Board Members, Partners, Investors etc...
1) Truly understanding where your client is coming from; and wanting the best for them (even if it mean recommending someone else).
2) Understanding it's not only what you do but HOW you do it that sets you apart.
The best competitive advantage is knowledge you have about your customers that your competitors lack.
Nothing else comes close.