What are your predictions for 2014 SEO trends & updates?
Google has updated their SEO a lot in the past year, and every time the online communities that I follow think that they have it figured out, they switch it again. I know that their latest update is Hummingbird, but what trends/updates do you expect in the coming year?
Just a couple of days after Google's John Mueller announced on Google+ that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results my key suggestion in one of word would be - ''don't overuse any known and unknown strategy''
Business owners and marketers should continue to focus on creating high-quality content guided by solid keyword research based on SEO competition and keyword research with a focus on long tail keywords and practical solutions to questions.
So far in 2014, social media seems also to be a major factor in terms of referral traffic and content dissemination. Having lots of social media signals is an indicator that you are bringing value to visitors and hence your content should be ranked higher!
Some experts speak about factors such as how long you will have the authorship of the purchased domain, enabling/disabling Javascrip and navigation but personally I don't think those are game changing factors in the SEO game!
In my opinion,SEO is the process of generating the traffic or online buyers on a website. In 2014 we see the difference in ranking positions of the websites because of panda & penguin updates.So need to take care of our work strategies,avoid spam work.
The best thing you can do for yourself is focus on creating a great design that is accessible on every mobile platform. After that creating fresh compelling content that gets shared in Social Media and forums is becoming more important than ever. Check out these great design tips and more at,http://www.careerprofiles.com/news/mobile-and-web-development/web-design-trends-that-will-dominate-2014/
I agree with you that now SEO has changed and its completely different from last two year. Today's SEO is not depend on link building. If we want to Keep safe our site from Google's updates then we have need to update from every update of Google which they do.
SEO and search buyers will continue to dominate the landscape. However, just SEO is limiting in itself. An integrated approach to drive brand/business awareness, customer engagement, social integration etc will have as a natural byproduct .... will drive the SEO ranking and digital presence which is so valuable over the long term, with increasing numbers of search buyers.
Link Building of any type will still be in use.
More social interaction between companies and customers.
More unique and innovative content online.
Lots of new businesses and websites about new solutions, products and services.
New social media metrics.
Less junk pages.
Bitcoin bubble bursts bigtime.
Robots or machines delivering Amazon products via drones.
Better online developments.
New Google algorithms.
All great things to come online.
Rob - this may sound bold but looking at successful busines models the skill to adapt fast to change still is high up there, so my prediction is implement an agile approach and always be ready. Joining developer communities is a great source to learn what's coming down the pipeline!
Wishing you nothing but success in 2014 and beyond
Social interaction. Engagement. Google wants to see us reach out and be quality sources---as always.
You should be focusing on five key indicators for your 2014 SEO:
1. Domain Level Link Authority
2. Links from authority websites
3. Building a 'brand' on the web
4. Responsive website design - how fast do your pages load? Etc.
5. Social activity and engagement
Hope this gives you a few pointers.
Basically, Google wants us to deliver our message to people not to search engines. Technically, the whole SEO trend lures us to be talking to search engines. But Google doesn't want that to happen.
Hummingbird is one of the best initiatives that I've seen done in Google. Technically, hummingbird is capable of answering complex questions (i.e. "What are your predictions for 2014 SEO trends & updates?"). If the contents that you've written are prepared to answer questions (search with intent) of people, then you are doing the right thing.
To give you a hint, this is the era of FAQ pages. FAQ pages gives more insightful and meaningful answers to the direct and projected questions by search engine users than your "fully optimized content".
So, for this coming year, we can expect to have more of that. Search graph is up, LSI is there, and we can use voice for searching. Google is going in the direction of being an AI, soon. Anyway, it's just my 2 cents.