What are your predictions for 2014 SEO trends & updates?
Google has updated their SEO a lot in the past year, and every time the online communities that I follow think that they have it figured out, they switch it again. I know that their latest update is Hummingbird, but what trends/updates do you expect in the coming year?
You can count on Google changing their algorithm more in 2014, which they do regularly, in an effort to provide good search results and to eliminate any new tricks discovered to cheat rankings! What they will be depends on which direction Google chooses to go and what cheats are created.
As far as trends... anything Google will help with Google rankings. Google has long supported mobile friendliness, Google+, YouTube, Google Reviews and Google Authorship are all Google and the more you utilize and optimize them the more Google love you will get. Mobile, social media and videos are all integrating and all have impact on each other... so, in addition to white hat SEO with great content, getting a mobile website, building social media (especially Google+), optimized YouTube videos and channel, getting good reviews on Google+, Google authorship, sharing YouTube videos everywhere and linking everything together and you will not only get lots of Google love, you'll also have all kinds of online exposure to your target market where ever they are.
Basically, Google wants us to deliver our message to people not to search engines. Technically, the whole SEO trend lures us to be talking to search engines. But Google doesn't want that to happen.
Hummingbird is one of the best initiatives that I've seen done in Google. Technically, hummingbird is capable of answering complex questions (i.e. "What are your predictions for 2014 SEO trends & updates?"). If the contents that you've written are prepared to answer questions (search with intent) of people, then you are doing the right thing.
To give you a hint, this is the era of FAQ pages. FAQ pages gives more insightful and meaningful answers to the direct and projected questions by search engine users than your "fully optimized content".
So, for this coming year, we can expect to have more of that. Search graph is up, LSI is there, and we can use voice for searching. Google is going in the direction of being an AI, soon. Anyway, it's just my 2 cents.
Social signals. Ultimately, Google's goal is to provide searchers with the best possible content. And social sites like Facebook, Twitter, Tumblr, and more can provide great data on what people are interested in. But according to an article I read recently, Google claims they haven't been able to do a great job of measuring activity on social sites before their recent Hummingbird update: http://www.advancedwebranking.com/blog/what-google-hummingbird-is-and-is-not/
Another newer area I'd start thinking about is data from Google Chrome. In the last few years, Google Chrome's market share has grown by a lot. And since they collect a lot of data from it, they can accurately know how long somebody spends on a page and what they do.
Having been in the Internet industry for 20 years, it has never been a dull day when it comes how the industry changes.
Some areas that I see changing when it comes to content marketing and distributing brand information. I think these are areas not talked about much.
Infographics will dominate not only for social media marketing, but also support graphics for editorial articles and press releases.
2. Content Distribution Sites
Google's Panda and Penguin algorithms are changing where content is to be distributed. The shot gun approach to reach a volume of websites is no longer kosher. Rather you will have targeted quality websites in which the company may be a guest author using a rifle approach will be a better strategy.
3. Content Readability and Conversational Search
Google's Panda and Hummingbird algorithms will require content to have higher Flesch scores around 50...along with content that is written in such a way that will attract the attention of conversational search. Targeting specific keywords and keyword density may not be as appealing to Hummingbird. Writers who have training will become more important.
Look forward to other responses.
Melih ("may-lee") Oztalay, CEO
SmartFinds Internet Marketing
You should be focusing on five key indicators for your 2014 SEO:
1. Domain Level Link Authority
2. Links from authority websites
3. Building a 'brand' on the web
4. Responsive website design - how fast do your pages load? Etc.
5. Social activity and engagement
Hope this gives you a few pointers.
I hear the term DPR (digital public relations) being used to replace SEO in the near future. Much like what Dan had mentioned, it has to deal with how businesses interact with customers through conversation, blogging, social media and all the other social signals. Less to deal with total links and keywords on your site. Google wants to see what businesses are doing to reach out to customers and how they react. But, as always, have great content and a great service or product.
Link is Link No matter what type of algo they made. As long you know how the formula of link building it will work.
Hummingbird is just for keyword Intent it will not penalize your site :)
what SEO today is still SEO TOMMOROW :) and Present and Future :) HAPPY LINK BUILDING
Mobile & video. More fresh, relevant content for the human reader in natural language. More social. More change - constantly.
Rob - this may sound bold but looking at successful busines models the skill to adapt fast to change still is high up there, so my prediction is implement an agile approach and always be ready. Joining developer communities is a great source to learn what's coming down the pipeline!
Wishing you nothing but success in 2014 and beyond
Link Building of any type will still be in use.
More social interaction between companies and customers.
More unique and innovative content online.
Lots of new businesses and websites about new solutions, products and services.
New social media metrics.
Less junk pages.
Bitcoin bubble bursts bigtime.
Robots or machines delivering Amazon products via drones.
Better online developments.
New Google algorithms.
All great things to come online.
SEO and search buyers will continue to dominate the landscape. However, just SEO is limiting in itself. An integrated approach to drive brand/business awareness, customer engagement, social integration etc will have as a natural byproduct .... will drive the SEO ranking and digital presence which is so valuable over the long term, with increasing numbers of search buyers.
The best thing you can do for yourself is focus on creating a great design that is accessible on every mobile platform. After that creating fresh compelling content that gets shared in Social Media and forums is becoming more important than ever. Check out these great design tips and more at,http://www.careerprofiles.com/news/mobile-and-web-development/web-design-trends-that-will-dominate-2014/
Social interaction. Engagement. Google wants to see us reach out and be quality sources---as always.
I agree with you that now SEO has changed and its completely different from last two year. Today's SEO is not depend on link building. If we want to Keep safe our site from Google's updates then we have need to update from every update of Google which they do.
In my opinion,SEO is the process of generating the traffic or online buyers on a website. In 2014 we see the difference in ranking positions of the websites because of panda & penguin updates.So need to take care of our work strategies,avoid spam work.
Just a couple of days after Google's John Mueller announced on Google+ that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results my key suggestion in one of word would be - ''don't overuse any known and unknown strategy''
Business owners and marketers should continue to focus on creating high-quality content guided by solid keyword research based on SEO competition and keyword research with a focus on long tail keywords and practical solutions to questions.
So far in 2014, social media seems also to be a major factor in terms of referral traffic and content dissemination. Having lots of social media signals is an indicator that you are bringing value to visitors and hence your content should be ranked higher!
Some experts speak about factors such as how long you will have the authorship of the purchased domain, enabling/disabling Javascrip and navigation but personally I don't think those are game changing factors in the SEO game!