What value can a content writer add to my startup?
I am being advised to hire a content writer, but being new to this, I'm not sure what a content writer can do for me. Do I need a content writer to refine my business plan, write introductory content for my website, or something else? I am not at the stage where I want to publish articles on my website.
Is a content writer with no experience in SEO a good option? The content writer could create the content for my page and I could have it optimized for SEO by someone else.
I know there are a lot of questions here, but I really need some hiring advice. Thanks.
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Aug 9, 2019
I'd like to add (as a content person), writing is a skill you're going to need over and over again in your business. It can be everything from ads to requests for proposals to your business plan or even press releases. That is, this is far from a one-time thing.
Aug 6, 2019
Content is king, in the online world especially the importance of relevant and engaging content is very important for a startup to succeed So engaging a content writer for all your marketing as well as internal purposes like business plans, presentation. etc. will be helpful for you.
Content writer with SEO experience will help greatly in your online activities and website ranking to drive in more traffic. It helps in getting more leads and support your business operations
So hiring and retaining an experienced content writer with SEO experience will help your business get more new customers.
Aug 4, 2019
Congrats on your new start up!
Good content writing is key. Someone who is talented at brand storytelling and SEO are even better!
You want your content to be educational and/or entertaining for your visitors. Good content leads to a strong online presence, which is a great strategy to stand out from the competition. Effective content marketing can also generate real traffic, but you need a writer to create the engaging content.
Content writers can work on your email campaigns, social media profiles, website, and internal documents like your business plan. As a start-up, it's important to communicate with your target audience, which is usually done through web content.
You can hire one person to do both or find 2 separate people. However, there are businesses qualified to do both and those would be the ones I'd hire. They'll write content that is strategic, readable, and SEO friendly. If SEO is important for your business, I'd definitely recommend hiring a content writer with SEO experience. Hiring a content writer does increase costs, but in the long-run you're adding value to your company. You should view it as an investment / asset, not just an expense.
Thanks a lot. The answer was really helpful. I will look for a content writer that can do both.