What value can a content writer add to my startup?
I am being advised to hire a content writer, but being new to this, I'm not sure what a content writer can do for me. Do I need a content writer to refine my business plan, write introductory content for my website, or something else? I am not at the stage where I want to publish articles on my website.
Is a content writer with no experience in SEO a good option? The content writer could create the content for my page and I could have it optimized for SEO by someone else.
I know there are a lot of questions here, but I really need some hiring advice. Thanks.
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Oct 3, 2020
A good content can build a quality customer base for your start up or business.
Assume that I am running a Business Coaching and Consultancy service. Now, We all know that we can run this service from home we don't need to go everywhere, so It means you can approach foreign clients.
But wait….!! Do they know you ? You have just started out your business or start up so they won't be knowing you. So How exactly are you gonna get clients from outer countries ? The solution is you hire some content writer that can actually serve a good quality content.
Now, What you have to do is just write some post on every topic related to growing business, deliver some good case studies based on strategies you are gonna teach them, Show them you can be very useful for them for growing their business.
You have successfully delivered some good content on your platform now it's time to monetize it on every platform and bring some regular readers to the blog and then many will actually contact you and even you can contact various businesses in outer countries and can help them for good money.
The thing is you have to make a bond between your start up and your customer. You have to realize and feel them that you can actually bring value to their life by your brand, and very important thing that you have to make a strong foundation in customers mind.
In short, Deliver a quality content about or related to your product (Don't directly ask them to purchase). If you are planning to bring an all new innovative product in market then first you have to realize people that they actually need this thing in their daily lives and then launch it.
You can make your own blogs to deliver content or the best way is to pay to already existing blogs to write on your product or ask them to promote you.
Sep 4, 2019
Well written content posted consistently over a period of time on the right forums, will help potential customers find you and build a loyal community around your brand. Since it is a startup, you need to take things seriously in order to refine your business. Content plays a crucial role in branding so it's worth the investment to seek out a writer who understands your business and industry and cares about the outcomes.
Below are the following points to keep in mind:
1. Unique relevant content = lead generation
If you want to post content that will resolve the query of the customer or will get you leads then it is really important to create unique content to create awareness about your brand.
2. Content that is targeted with keywords is more specific and more useful
In order to reach out to your targeted audience, you need to understand customer psychology How it works? and carry out the keyword research according to that, That would definitely help you.
3. Naturally written optimized content will help boost your SEO
By targeting the right keywords and ensuring that your content is optimized for them correctly, it is easy to stand out in Google rankings and increase your authority as a business.
4. Fresh content increases your website authority
Now coming to "Is a content writer with no experience in SEO a good option?" Well, I would like to suggest that you should go for an experienced content writer because you need to set up your business and experienced content writer would definitely help you with writing unique and rich content.
Hope it would help!
Aug 9, 2019
I'd like to add (as a content person), writing is a skill you're going to need over and over again in your business. It can be everything from ads to requests for proposals to your business plan or even press releases. That is, this is far from a one-time thing.
Aug 6, 2019
Content is king, in the online world especially the importance of relevant and engaging content is very important for a startup to succeed So engaging a content writer for all your marketing as well as internal purposes like business plans, presentation, etc. will be helpful for you.
Content writer with SEO experience will help greatly in your online activities and website ranking to drive in more traffic. It helps in getting more leads and support your business operations.
Hiring and retaining an experienced content writer with SEO experience will help your business get more new customers.
Aug 4, 2019
Congrats on your new startup!
Good content writing is key. Someone who is talented at brand storytelling and SEO is even better!
You want your content to be educational and/or entertaining for your visitors. Good content leads to a strong online presence, which is a great strategy to stand out from the competition. Effective content marketing can also generate real traffic, but you need a writer to create engaging content.
Content writers can work on your email campaigns, social media profiles, website, and internal documents like your business plan. As a start-up, it's important to communicate with your target audience, which is usually done through web content.
You can hire one person to do both or find 2 separate people. However, there are businesses qualified to do both and those would be the ones I'd hire. They'll write content that is strategic, readable, and SEO friendly. If SEO is important for your business, I'd definitely recommend hiring a content writer with SEO experience. Hiring a content writer does increase costs, but in the long-run, you're adding value to your company. You should view it as an investment/asset, not just an expense.
Thanks a lot. The answer was really helpful. I will look for a content writer that can do both.