What value can a content writer add to my startup?
I am being advised to hire a content writer, but being new to this, I'm not sure what a content writer can do for me. Do I need a content writer to refine my business plan, write introductory content for my website, or something else? I am not at the stage where I want to publish articles on my website.
Is a content writer with no experience in SEO a good option? The content writer could create the content for my page and I could have it optimized for SEO by someone else.
I know there are a lot of questions here, but I really need some hiring advice. Thanks.
Congrats on your new startup!
Good content writing is key. Someone who is talented at brand storytelling and SEO is even better!
You want your content to be educational and/or entertaining for your visitors. Good content leads to a strong online presence, which is a great strategy to stand out from the competition. Effective content marketing can also generate real traffic, but you need a writer to create engaging content.
Content writers can work on your email campaigns, social media profiles, website, and internal documents like your business plan. As a start-up, it's important to communicate with your target audience, which is usually done through web content.
You can hire one person to do both or find 2 separate people. However, there are businesses qualified to do both and those would be the ones I'd hire. They'll write content that is strategic, readable, and SEO friendly. If SEO is important for your business, I'd definitely recommend hiring a content writer with SEO experience. Hiring a content writer does increase costs, but in the long-run, you're adding value to your company. You should view it as an investment/asset, not just an expense.
Content is king, in the online world especially the importance of relevant and engaging content is very important for a startup to succeed So engaging a content writer for all your marketing as well as internal purposes like business plans, presentation, etc. will be helpful for you.
Content writer with SEO experience will help greatly in your online activities and website ranking to drive in more traffic. It helps in getting more leads and support your business operations.
Hiring and retaining an experienced content writer with SEO experience will help your business get more new customers.
I'd like to add (as a content person), writing is a skill you're going to need over and over again in your business. It can be everything from ads to requests for proposals to your business plan or even press releases. That is, this is far from a one-time thing.
Well written content posted consistently over a period of time on the right forums, will help potential customers find you and build a loyal community around your brand. Since it is a startup, you need to take things seriously in order to refine your business. Content plays a crucial role in branding so it's worth the investment to seek out a writer who understands your business and industry and cares about the outcomes.
Below are the following points to keep in mind:
1. Unique relevant content = lead generation
If you want to post content that will resolve the query of the customer or will get you leads then it is really important to create unique content to create awareness about your brand.
2. Content that is targeted with keywords is more specific and more useful
In order to reach out to your targeted audience, you need to understand customer psychology How it works? and carry out the keyword research according to that, That would definitely help you.
3. Naturally written optimized content will help boost your SEO
By targeting the right keywords and ensuring that your content is optimized for them correctly, it is easy to stand out in Google rankings and increase your authority as a business.
4. Fresh content increases your website authority
Now coming to "Is a content writer with no experience in SEO a good option?" Well, I would like to suggest that you should go for an experienced content writer because you need to set up your business and experienced content writer would definitely help you with writing unique and rich content.
Hope it would help!
I really suggest hiring an SEO copywriter from the very beginning.