What characteristics should a business possess to demonstrate innovativeness?
I want my business and my employees to possess a culture of innovation. What core values or characteristics should a business have to fulfill this? We are a production company in filming, script writing, and editing.
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According to my opinion, the most creative people in business look at the same things as everybody else but they see them differently. However, the innovators will indeed find the best and easiest route to get a project done. They possess a healthy arrogance. However, I presumed that Video marketing is one of the best options. Well, conferring on my experience, I would recommend you to go for Global Video Pros (https://www.globalvideopros.com/) because they efficiently transform their client's ideas into reality.
Simple! One must be willing to insure that any product or service offering follows a beat rate ahead of the top three competitors in the market segment you participate in. By keeping that beat rate your customer base as well as the industry followers and analyst will see you as an innovative company and reward you according.
Innovation can be as easy as creatively solving the problems and issues that occur within the business. Be a business that addresses root cause analysis and continual improvement with fresh points of view and a willingness to try new things. Break out of set routines to stimulate ideas and engage in brainstorming sessions to loosen up cognitive input.
you will see innovation if you create a culture of curiousness. Reward your employees for trying out something new, taking the initiative, developing something new. One way of doing this is to attribute some time for them to pursue their own ideas. In addition, you want to show your appreciation when they are innovate. You could even let them present their ideas, write about them in a blog...Be cautious about your own behaviour though: If you tell them to be creative, but every time they make a suggestion, you cut it off immediately, you will not see them develop the way you want. Still, you don't want your employees to question everything you do. So be clear about your own boundaries.
And finally, to successfully communicate your idea of innovation, tell them a good story that shows what innovation is like for you. Please see below for a short Story for you about creating a culture.
One day, my sister went for a walk. She passed by a field where the local farmer kept his sheep. The grass was fresh and green. On the outside of the fence, it was even fresher and longer and greener.
What my sister saw was amazing: The fence happened to be broken and one of the sheep was curiously walking outside to the the fresher and greener grass. The rest of the herd kept standing inside the fence, their bah and meh growing louder. "This is wrong!", they seemed to say. "We are supposed to stay inside!" Suddenly, another sheep changed its mind, and then another one and soon the whole heard kept running out of the fence. Lucky for them (and the farmer), there was no major road nearby.
My expertise is creating cultures of Innovation, and I have worked in this field for a long time, with very large institutions.
First, you have to be aware of the fact that Innovation comes in many forms and guises - and be capable of identifying Innovation for what it is in the first place, which is a DISRUPTION or CHANGE of some kind, and not always comfortable for everyone...including you.
Second, once you can identify Innovation as it emerges into your reality, you need to be able to categorize it so as to be able to nurture it, typically by giving that innovation an IDENTITY, a CHAMPION, a TEAM and RESOURCES.
Third, you must be able to recognize in the Innovations you choose to nurture the potential for value creation in meaningful terms for your organization, within a time-window that is effective, efficient and sustainable for it.
I write extensively about this on my website, www.graham-leach.com
Implement group sessions and meetings that support this vision. An example would be a weekly brainstorming meeting where everyone brings at least three ideas to share with the group. You could then utilize whatever process the company uses to determine a new direction for growth and reward the person who's idea was used.
Very good answers from experts,I would like to add something.
Zack, you are in a business where creativity is your bread and butter.
So, I assume you *Actually* need innovation...Hire a few really creative mad men.
Create a formal agreement with them - make them responsible to "spread it" and pay them more on there success.
Let us know if it makes sense...
Do you by chance have a Google account? If you do, try using Google Drive/Docs and share your documentation with your group. Just do the following:
1. Write out the script and type it out and don't forget to change the name so they know what the document is.
2. Select people on who you INITIALLY want to share the document with. Also, keep in mind that you are the manager of the document, so you can change other people's privileges to either edit, comment or view it.
3. Have a deadline in mine...always!
One approach I always used, was to say "no idea is off the table for consideration." That way people are unafraid to suggest ideas, it promotes trust better. I also used the following "anyone who tells me no or way it won't work right away, costs them,, $1.00." Initially we collected a lot of dollars...I put them in what I called "Our cannot do can" and at the end of a time period purchased lunch or ice cream with that money...