What content marketing tool best fits a small content team?
I want to start producing content. My content team consists of my assistant and myself. I've done some initial research online and it suggest tools like Contently, Scribe, and Inbound Writer to get the most out of content marketing.
However, I'm not convinced it is worth paying for because we are in the early stages of writing content and have such a small team. What do these tools really do for you? I also think most of their features are stuff we can do on our own.
Are there any alternatives?
A good CMS is the first place to start and we have found Wordpress and Squarespace to be the best (we love Squarespace). A good place to find writers is Writer Access and Inbound Writer is also an amazing tool to zero in on the best content topics/titles. Regarding placing ads for amplification purposes, we tried AdEspresso but the results lacked so we have gone back to using Power Editor on Facebook (which is free) and they continue to make positive updates so I would suggest sticking with this platform.
Content content and more content.
The only tool that i use when doing content is style writer and ms word they work for me. In the days of the past i was thinking copy blogger but you can't really tell how well they do since they turned commenting off. I just searched wow they make Scribe. To start with see what the competitors are doing try and make your content more useful and shareable.
Free and/or low cost alternatives and complimentary tools:
And more. Enjoy.
If you do content curation on your blog, the free WordPress plugin/Chrome extension/Android app from ExpressCurate is helpful. Another option for Wordpress-based curation is the plugin from curationtraffic.com. Options run from $20-50 for this plugin.
We create content for our clients ourselves.
We create blogs on our websites, visit websites and blogs that are in our industry and share our thoughts on them, as well as offer advice and tips within the content.
It is always best to create your own content and schedule it through a dashboard like Buffer, Hootsuite etc. As then you can create them.
You can use online tools (which are free!) to create a sort of online magazine to get ideas and links from.
Danielle, , many of the answers have sound rationale, however let me add a twist and additional value to the mention of scheduling. Off the bat blogs about 'stuff' are valuable to add humanityn, to your blog, but if you are working on a theme or product, then you need to plan these ahead. Besides an editorial calendar (critical) you need to prepare the blogs/content together and in advance. There are WordPress plugins that will enable you to do this which are a great help in utilising your time. Keep to subject, use pictures and don't forget a call to action.
Each blog post should be around 1200 to 1500 words and this will provide you (using a little editing) with at least 10 Facebook posts or tweets to drive traffic. I have some other tips at http://letstalksocialmedia.co if you are interested.