What do I do next in my life coaching business?
I have developed an incredible world class product. Now the problem is that it is too good. Nobody believes it. What should I do next in my life coaching business? What I am currently doing is to just expand my client base, having current clients refer people. I am also putting video testimonials on my website to go with the written ones. Continuing to network as I do.
When anyone tells me that they can help everyone; I start listening to their reasons that it's possible. Generally, I don't hear them. Also, I'm not the type of person that you persuade with emotions.- I want to hear facts that are backing up their claims.
I love all the support that mosaichub has via this forum. Great to see so many people willing to help. Thank you everyone.
Develop more literature, and try introducing more creativity or secondary projects. Perhaps work with more "sidekicks".
Toby, You have gotten some great advice from the people on here. I reviewed and went through everything so I wont repeat the discussions. I have a life coach and when I searched for one prior to interviewing them I went through every detail of there sights and any videos to see if there was a fit. There is too much verbiage on your sight. It I have to read that much I skip to the next. You are a service what is in it for us. The testimonials were interviewed by you. This took away their credibility. They need to come from the heart in the satisfied person.
Confidence is one thing over confidence is another.
I think you need to find out why nobody believes it and try and package it in a way that meets your target customers' needs. If nobody believes it then nobody will buy it
Toby, it appears as if you are doing the "right" things to enhance your website. What are you doing to draw traffic to the site? What method(s) are you using to expand your client base? And what is the next step in your plan?
You might want to stop believing your problem is that your product is too good...what would you say to a client coming for coaching who believed that?
I work with brands (and the people that run them) and my suggestion to them is never over promise and offer one thing that you do uniquely well. You mention that people don't believe your product, this can come from a sense that you are (maybe) too confident about it's success. People tend to shy away from superlatives. If it is great and all that you say, your customers will tell others of its values (in great terms).
Think about your brand as a person you've never met at a party. If they come across right away as overly confident and sure of themselves, one tends to not believe them. It is just human nature. The trick is to be humble about your brand and let them find out how awesome it is. My two cents!
I would recommend positioning your self as the Authority/Expert by getting cited in the national media, this will give more credibility to you and your product.
Being cited in the media gives your visitors and future clients a reason to believe your product is legit.
People like to do business with someone they trust and using the phrase "As Seen On" on your website and marketing materials will help you make more sales of your product.
I call this Authority Marketing and it is a program that helps in conversion of visitors into paid clients.
I know this because that is what I do for my clients.
Such excellent responses! Thank you everybody for taking the time to reply with such intelligent rational replies that also include detail and specific advice relating directly to problems with examples from my work. I have learned a few valuable things to begin this process of obtaining more growth and development of my life coaching business.
The first thing is I will do is create a better question about what direction to go in my business. As everyone here probably already knows – the better the question, the better the response. This was my first serious question I put out and the response has been fantastic. Seriously, I loved every single one of these responses. I was really surprised at how many and the quality of the response. It was a risk on my part to ask for help and it paid off immensely. So I will now begin to expand this. Even if the response had been negative I would have just done it differently then to learn. Thank you again.
The next thing I will do is clarify a bit more about what I am already doing. For example, one of the replies was about, “physician heal thyself”. A seemingly rational reply? I would now want in my addendum to sincere advice like this to include – “we can’t do everything all the time” or we can’t be all things to all people all the time. Or something like that. I would want to express that I am doing my part, responsible 100%, and how to obtain more help. No one in the world is a master of – best product, best marketing, and best money management all at once BUT when starting out you don’t have to be a master of all three – you just have to be decent enough to get it going on all thress until you can delegate it out. Just that is a lot to say in just a first question. I think I will put that in an immediate follow up response to clarify with people the exact help that I would need. I can’t do everything myself, all I really need to do is what is needed next. The more I help myself (physician heal thyself) the more help I can receive well.
I am now writing this more detailed clarification so people can know where I am at and what this work needs. I am especially looking forward to clarifying my work for Dave. As you can tell, this claim is highly controversial, if not simply just seen as impossible. This is only one problem I have to deal with (but, I think? the biggest). Just wanted everyone to know I am still here and reviewing the responses.
Clarify the reality of the problems, rank in priority, begin to resolve them.