What do I do next in my life coaching business?
I have developed an incredible world class product. Now the problem is that it is too good. Nobody believes it. What should I do next in my life coaching business? What I am currently doing is to just expand my client base, having current clients refer people. I am also putting video testimonials on my website to go with the written ones. Continuing to network as I do.
Give back a little...if you are doing that already do more!
Money, time, free sessions! It's amazing how true and sincerer giving back helps and makes one's life more satisfying.
I am sure lots of people could use your professional advise but they can't pay for it. But they can certainly pray for you.
I think the advice you received on this site was kind. I have a PhD in Psychology and own my own global consulting business but would never make the kind of claims you do. I looked at your "What Client's are Saying" page and they quotations are so exaggerated they appear to be fabricated. Even if they are real, if you understood psychology would not have posted many of them. Most of your success quotations put down someone else “Every therapist I ever gone too says I can’t be helped. Thank you for helping me.” – Kim" or put you in some messianic position "“You’re the only one I’ve ever told this too.” – Erin" Worse yet, if you were a psychologist and the videos were real, you would be in violation of the APA ethics code.
I am not a marketing guru and others have made some very good comments.
What is your passion? What is the value that you bring to your clents, how sustainable is what you offer them, what is unique about you and what you can offer them that others may not be able to. I've always believed that personal referrals are the best source to grow and sustain a business.
Create a Help line or create a Website that business owners can login to access a solution.
most business people tend to repeat the same problems for themselves once you see this you can offer your life coaching service to solve their personal restructuring and refinement and they will follow your advice as a life coach
Find out what people want in your area of expertise. Have you done any surveys? Most people listen to the radio station WII FM (What's in it for me). They are only interested in what you can give them. And it has to be real to them. "I will cure your cancer in 5 minutes!" is unreal to people.and they will not believe it. But, "I can help to possibly relieve your cancer symptoms if you take this nutrition." is believable. Offer something people can accept. What you eventually sell them can still be the bees knees and when they get it it will exceed their expectations and your product is more likely to go viral with word of mouth.
Kevin and Amara offer excellent advice above also and well word serious consideration.
Yeah there are some concerns I would have about the focus of your approach and the claims that you make.
Vince's advice is great. Read Sinek's book Start with Why, or at the very least watch the video he linked. It's a good start on getting your mind set for moving forward.
Beyond that, Kevin hit on concerns I saw about your site not being customer centric.
There are some design challenges with your site. There is too much text, not enough media, the copy could be more engaging, there are broken links and some of the dates look like it hasn't been maintained since 2011.
There is no logo, no company name and it has more of a blog feel than an actual company site.
If what you have created is as powerful as you say it is, you should focus on piquing peoples interest and then let those who have been your clients be the ones carrying your banner. Their stories, their experiences and their passion will speak more to the effectiveness and success of your service than you telling about it.
Grab my attention, make me want more.
The reality is that it seems like what you have may be better through a warm market, especially when you say at one point on your site that the service is not as effective over the phone and better in person. You may be geographically constrained, which would make warm market referrals and local networking your best option.
Good luck it sounds like an interesting program.
"I got into this work because I wanted to be a better person." ...so it's all about you and not about those buying your service.
Toby... I highly recommend you read Simon Sinek's book, Start With Why... and watch his TED Talk, How great leaders inspire action.
Second... your promo video: https://www.youtube.com/watch?v=Du6K3zaDfp8#t=14
"I developed a process that anybody could do." Really, anybody? My 4 year old son? My 97 year old grandmother?
Toby... you make a number of statements like that... You have no focused niche. You are not everything to everyone, nor am I. No one is... and when people talk like... people won't buy in... which is exactly what you're experiencing.
Too much hype as Kevin McCarthy stated...
Read Simon's book... redefine your purpose and cause, relaunch yourself... and make it about them... not you.
Enjoy the journey...
Great advice already given. Always approach your business with the mindset to "serving others", not sell them. Gaining loyalty/trust will help turn your clients/prospects into marketers of your product..Free of charge..
You're already in the right direction in using video testimonials...Let people see how "wonderful" your product is. What better way to accomplish that than by a great video communication platform e.g video email, video newsletters etc.
"Helping businesses communicate better"
After reviewing your website, the challenge you have is your marketing approach isn't customer-centric. It is all about you, technically talk, and about your GUTAP.
It is a rookie mistake most experts make. Think of the old adage that "people want to know what time it is, not how a clock works."
You also make it sound too good to be true so it comes off as hype. Oddly, this undermines your credibility with most reasonable people.
Refocus your efforts on your targeted clientele and the development of your business model and messaging to serve them. Focus narrowly to grow broadly.
Hi Toby ~
As someone who's been coaching professionally since 1998 and been an informal guide for others all my life, I've never heard coaching described as a "cure for mental illness" or a way to help people push through their problems, as you describe it on your website. Most coaches, myself included, view our work as supporting others to make quantum change via strategic questioning, tools, resources, and "holding the space" for their shift to happen. Even though your process was tested as a way to cure mental illness to prove its efficacy, linking this with coaching in your overview will link the two in people's minds, as it did in mine.
Next: In recent years, everyone from cell biologist Bruce Lipton ("The Biology of Belief") to the tapping therapies (EFT, BSFF, etc) to vibrational healers have offered the explanation for and answer to why we have core beliefs and how to permanently eradicate what's holding us back. It is a huge claim to make. You say in your video you've helped "thousands". How about some client testimonials? How about offering live demos? Right now it does sound "too good to be true" because we can't see tangible evidence of the results.
But first and foremost, clarify how you present the work and who your target audience is. People who seek a life coach do so for a different reason than those who opt for a psychologist. Perhaps your audience is mental health professionals? Maybe your "product" can be reframed as a tool for psychologists to use in their practice? And if you're clear that it's a life coaching tool, let's hear from your success stories.
Building your business is much more than internet. Go back to basics, get involved in your local business community so people will know and trust you.