Apr 16, 2018
What do I need to add to my e-commerce store to keep visitors on the website?
Our new website https://www.envelopesusa.com/ has just launched and I am curious to know from this community what I can do to avoid bounce off rates and keep customers on my site which of course will help with my quality score. I am promoting a discount which I hope retains potential customers as well. Thanks!
Expert Answers
Sort by Date
Sort by Votes
Apr 17, 2018
Hi Jesse,
There's plenty of ways to keep people on your website and a lot of times it just starts by thinking about what a visitor would be looking for. Utilize Google Analytics to see what keywords people are entering your site based on and the key is to keep your content as useful and relevant to these searches as possible.
You can check out our website for a reference (https://pakfactory.com). We have numerous box styles and references to keep customers engaged on our website. While we offer all of these products, customers often go with more standard styles. Having a blog and offering industry-related information also can help a great deal with getting people to stay on your website, which it looks like you have already.
Be sure to also have a good balance of content (images, video, and text) so that customer's don't feel like they're reading an essay or sales pitch. Video content is also a great way to keep people engaged with your site. If you offer a useful informational video, visitors may remain on your site for the duration of the video.
Hope this helps!
Cheers.
May 8, 2018
While a website must express a company’s brand, services, and products (properties), it should also entertain the visitor up to a certain point.
To begin with, you must adhere to the following tips:
1) Who is Your Audience?
You must figure out your target market or audience before you can create an engaging website.
2) High-Quality Photos & Videos
Poor quality photos or videos will not attract customers or keep them engaged.
3) Reduce Friction
Requiring visitors to take a number of steps while going through your website is a good way to get them to leave.
4) User Interface for Your Website
A good user interface allows customers to easily complete tasks like signing up for a newsletter, viewing listings, reading website content or making selections.
5) Rewards
Reward visitors for coming to your website.
Good luck!
Daisy
Business Coach from DoMyWriting
Apr 16, 2018
Hi,
My name is Loren and I run a Strategic Marketing Agency in Norway called Viking Mark (www.vikingmark.com). I've looked at your website www.envelopesusa.com and I have a couple of tips to improve it that would make your customers spend more time on the website.
1. Branding
The primary purpose of a website is to tell visitors 3 things:
1. “Here’s what I got."
2. “Here’s what it will do for you.”
3. “Here’s what to do next.”
The website has not defined a clear brand image. The site needs to use strong visuals to deliver a strong brand message. If a brand wants to make its website more appealing to potential customers, it needs strong visuals, including strong design elements like fonts, colors, and style. It is necessary to define what is the impression and the values that you want to transmit to your clients and to choose visual elements according to this.
2. Structure
There are some structural elements of the website that could be improved;
a.) Too much text and too little visual elements. A website is a great opportunity to express and highlight your brand value. Do not use it as a plain text document. You can include pop up elements, images, videos, interactive objects...
b.) It is important to consider which elements are the most important, where is the perfect placement and what is the correct size. There is too much information together and it is very difficult to see anything.
I hope these tips are helpful! If you want more tips about business/growth strategy I suggest you watch this video (https://www.youtube.com/watch?v=cD8wxP0M3V0&t=6s). It is a 6-minute video developed by my team and me, where I explain how to design your business for growth. We also have a podcast called "Viking Mark Radio" where we talk about Strategies to Grow Online. If you're interested, you can find it on Itunes :) And of course, if you need specific help to improve your online presence, you can contact us at info@vikingmark.com.
Apr 23, 2018
Thank you Loren for the tips! My daughter's middle name is Loren btw. =)
I will check out your video and see what I can do for my home page visuals.
Jesse
Sep 6, 2018
Here are my tips:
1. Work over page speed, use Google services to check.
2. Use clear navigation.
3. Write interesting content with visualization (photos, videos).
4. Use A/B tests.
5. Reduce advertising on your site.
Hope these tips will help to improve the quality of your resource.
Laurent from https://brainybro.com.
Sep 25, 2018
As per my knowledge. I would like to tell you that every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide on which marketing tactics you should try.
That’s why we put together an overview of effective marketing tactics along with ideas to help you implement each approach. The ideas themselves run the gamut from straightforward acquisition to generating more repeat purchases from the customer base you already have.
Try to implement one of these ideas every day for the next few weeks. On the last day of your sprint, take stock and figure out which tactics worked best to drive new sales.
I would like to mention 17 e-commerce marketing ideas to increase online sales:
1. Upsell your products
2. Integrate Instagram
3. Reduce abandoned carts
4. Launch a Facebook store
5. Capture more email subscribers
6. Improve your email campaigns
7. Send wishlist reminder emails
8. Make it easy for your customers to get what they want
9. Engage online store visitors with live chat
10. Anticipate future sales
11. Start a content marketing program
12. Embrace personalization
13. Leverage user-generated content
14. Think local
15. Optimize your product pages
16. Optimize for mobile
17. Reward your loyal customers
Now you have a sizeable list of tactics and apps to help you generate more traffic and increase online sales.
Thanks
Michelle Johnson
Business Development Helper at My Homework Help
Oct 11, 2018
The basic steps of website optimization is a must. You can find a lot of hacks of customer retention and reducing the bounce rate on the internet. Refer to this article, it was of great help to me: https://neilpatel.com/blog/13-ways-to-reduce-bounce-rate-and-increase-your-conversions/
However, boosting the performance of the site will definitely give the result in the long run. Other than this, for an instant result, think out of the box. Try some gamified approach to attract the customers and retain them. Giveaways are one of the ways for it, but try to do it in a fun way. The conventional flash sale and exit popups kind-of get monotonous for the store visitors as almost all the sites are doing the same things. I recently found a roulette-type interface in one of the shopping sites which was quite interesting. Even though I had no intention of shopping from the site, I stayed back to play the spin wheel game. Even you can try something of this sort at your site. There are plugins available for such gamified popups: https://www.knowband.com/prestashop-spin-and-win
This way of promoting discounts can help you retain customers.
Apr 28, 2018
To avoid bounce off rates, you need to keep your webpage attractive and write useful content (which is helpful for visitors). It should also consider your visitors must relevant to your business. And for this search engines are a way to get visitors. I think that will help you.
Mohammad Ali
Manager of Inventory Software Services
Aug 20, 2018
I think that you need to enhance your user experience more. Specifically, you might consider redesigning some part of the website in order to ensure that you have a clear layout where your target customers can easily navigate the website and get whatever they are looking for.
Also, you might want to invest more in branding since if you create a good brand it will prove to be beneficial to you in the long run.
Finally, put in place a reward system as that will help cultivate loyalty from your customers.
Hope that helps.
All the best.
Thank you Benjamin for the tips! Greatly appreciate it.
Jesse