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Remember that you're telling a story. Start by asking questions of yourself: what's your message? What do you want people to come away with? In what way do you want it to get noticed? "Get noticed" is a very vague goal - you need to be specific: "I want this to be featured on XYZ website as an example of a fantastic video", or "I want this to be featured on XYZ website as an example of a fantastic company story", or "I want this video to garner 1,000,000 views on Reddit" or whatever. Start by asking (and answering) questions of yourself. Most likely you will come up with 50 more questions, and when you start answering those you'll be headed in the right direction.
In my opinion, most of the comments already provided don't really address your question well because they are focused on tactical details - length of the video, style (humor, helpful / informational, etc.) and messaging focus.
Video and film is a form of storytelling. To tell a story that people will find engaging, interesting and memorable you have to begin with a meaningful insight about your audience.
A narrative all about you, your company and products is not a story anyone else will care about. Your first step should be to develop a strategy (not to be confused with tactical or execution considerations) that defines what your audience cares about and how they feel.
For example, take a look at the story we created for Jackson's Honest Chips (http://vimeo.com/76906147). It's a story about how parents are looking for healthier snacks for their kids. And how using natural foods rather than highly processed ingredients can create something healthier and positive.
The story wasn't driven or dictated by tactical constraints about style, length or other considerations. Instead it was developed based on an authentic insight into the company's mission, their values and how they're filling an important emotional and physical need for their customers.
If you want to create a corporate video that gets noticed, begin with developing a storytelling strategy that aligns with your brand's core purpose and the emotional benefits it fulfills for your customers and audience. The length, format and style that the video takes are all determined by what's most appropriate to deliver on the strategy.
I think developing any video with the "educate to sell" idea is critical.
You define the problem and talk about the "pain points" for the corporation and the leadership.
Hint: it usually centers around revenue.
You then position yourself or your company as the solution.
You can also set this up and describe the solution to their problem and position yourself as the best person to implement the plan of action.
You do want the videos to be entertaining as well and as Ralph Febbo stated they need to be short and to the point.
Mary is absolutely correct. What you also want to make sure of if this video is for your businesses website is that you have a good plan to market your video online. Creating the video is one aspect, you'll also have to take into account Video SEO and Social Media. Which social site would benefit you the most? Do you host your video on YouTube? Do you know YouTube SEO techniques? Or do you host it on another video hosting service where they might allow more options for SEO towards your website rather than via YouTube?
There's a lot that can be done to help push your video further and hopefully seen by the right 'leads'.
I hope this was helpful.
It's a bit of a broad question and it depends on what your goal is for the video. Are you looking to make a viral video or a video that converts and brings in leads?
Here are some general rules if you're creating a video to increase conversions:
1) Keep it 90 seconds or under
2) Try to tell a story
3) Avoid having a salesman sounding voice over. Keep it casual and relatable.
4) Avoid talking about how cool your company is
5) Address your target customer's biggest fears/frustrations
6) End with a strong call to action
7) Have your value proposition within the first 30 seconds
8) Start with an engaging and attention grabbing introduction ("Welcome to blahblah.com" or "Blahblah.com is the leading..." doesn't cut it)
If you're looking to creating a viral video then that's a bit tough to answer because there's so many ways to go about it.
Hope that helps Andrew.
From a video production stand point I have to agree with Catherine that a great story/message is key. People tend to forget what you tell them, but will never forget how you make them feel.
With video equipment and and gear becoming more accessible, the ability to tell a story and keep it focused is going to be one of the biggest ways to stand out, which is where a professional with experience can help you achieve that in a faster amount of time and at a higher level of quality.
Video is like any communications tool out there whether it be powerpoint, written articles, or a live speech. We've all experienced the difference between a poor presentation and one that is lively and engaging and the same rules apply in building your video.
What's your passion, Andrew? What are you about and why are you doing the vid? How would you tell the story,and stay real? Look at your audience - do you speak their speak, walk their walk? Get these and you've got major notice for your target audience.
keep it short and innovative. You shall also work on the message and content that you want to say in your video. Also, ask a professional to do it for you.A high quality video takes the attention and a poor quality video destroys all your works and efforts.
If you really want to make an impact and actually get people to watch your video there are some basic rules to follow:
1) KEEP it short - the attention span of the average viewer is short nowadays and videos need to be short - that is you need to communicate your message concisely.
2) have a plan and script - DO not try to "wing It" this will not work! You need to develop what it is you are trying to communicate into a workable script. Also DO NOT try to interview or include everyone under the sun - pick two maybe three people to interview and have supporting material to visually back them up - DO NOT make just a talking head video.
3) LET THE PROFESSIONALS DO IT - don't try to run out with your handycam and try to make the video - let a professional team do this - it will look a lot better than you are capable of and their expertise will produce a video that is polished, that people will watch! YES i will cost more but in the end it will be worth it.
4) have a realistic budget! Video is NOT cheap to produce when done right. Be prepared for this - typical cost is $1000 - 3000 per minute.