How can I improve my company's website to get more prospects to reach us via email or phone?
We like our current website (www.retailbound.com) but we don't get a lot of inquiries for our services from it. Like most consultants, we get a lot of our business through networking. We are thinking of refreshing the website. Before we spend the money and get the same results, we would love to hear the community's comments on some ideas that can improve the contact or conversion rate. Thank you!
Live chat software will play a big role to increase conversion rate because it will provide you a platform to communicate with your real time customer and to know their requirement. It will also save time for both user and customer. To know more about how it will help to increase conversion rate visit http://onlinewebchatsoftware.wordpress.com/2013/10/28/how-live-chat-plays-a-role-in-turning-visitors-into-customers/
Hire a professional. It's best if you concentrate on your core business and get a professional to do yours. It may cost you a tad bit more, but it'll be totally worth it in the long run.
I agree with others about the pop-up and design overall.
Most important in my opinion is that you need more detailed real case examples, with full info from where you started your work with specific client and what are the results your client achieved. Cases you have are not detailed enough.
Testimonials tell me you have as a professional a very good relationship with clients. It's presenting you very well as a person, but not giving full info about the work you do, This way your work is presented superficial, you need to spice it up! So focus on the real cases, and present them in details. Like, you can put your statements, what was the solution you discovered and how did you discover it for that client. If it's too much to publish, then chose one client who will allow you to publish all.
And in the video, girls are just repeating what we can already read, give us an example what you did. Here is an idea, one case maybe could be presented in a video, on the location where it happened, after all this is all about retail, right?!
I think David was very kind by saying it was a bit outdated and I think you need to have links on the words above the scrolling bar if you need a bar. Good graphics can tell much more than text. Can you do comparative graphics (go from this to this with our assistance) As to the pop up forget it the first thing most people would do is hit x marks the spot.
Ask the question...What are your retail needs? no matter how small send an inquiry and we will do our best to answer...Relationships start with your website...I like Retailbound, but soften some of the sharp edges, and quietly use color and action without all the splash...Then expand it ask leading questions to get them to send you a question...
one way of course is professional written SEO and Content. Strategic Email Campaigns are useful as well. Here is My best suggestion, Mobile Retail Web Presents, it should be obvious to most business owner these days the the Mobile advertising, hits 3 times faster and 3 times the customer base, being their are 3. 5 more cell phones than there are computers Worldwide. A no brainer, Mobile friendly websites are the up coming media.
A pop-up with call-to-action to join your list is a great way, entice them with a free gift. The cultivate relationships via email with CTA to communicate further via email or phone. Also consider a squeeze page for lead-gen.
Use the Gatekeeper Method of Internet Marketing. It is a combination of PPC & Social Media
Our colleagues here have given you some good advice, so I will concentrate on two things:
1) Test your lead gathering pages with an A/B test to increase the conversion of visitors to leads.
2) Test the "funnel" strategy for your site. How do you compel visitors to proceed toward giving you a lead. What is your M.O.M. for them (Method Of Motivation)? Do you offer an incentive to sign up for a mailing list, etc.? Test different motivational elements until you find the best results.
Generally, use a culture of testing to continually improve your lead conversion results.
You might consider this company. I have used them recently and would highly recommend them. www.SmartGenies.com Very fun way to promote your company and an easy way to get customers to respond either via email or phone. Carrie