How can I improve my company's website to get more prospects to reach us via email or phone?
We like our current website (www.retailbound.com) but we don't get a lot of inquiries for our services from it. Like most consultants, we get a lot of our business through networking. We are thinking of refreshing the website. Before we spend the money and get the same results, we would love to hear the community's comments on some ideas that can improve the contact or conversion rate. Thank you!
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Hire a professional. It's best if you concentrate on your core business and get a professional to do yours. It may cost you a tad bit more, but it'll be totally worth it in the long run.
I agree with others about the pop-up and design overall.
Most important in my opinion is that you need more detailed real case examples, with full info from where you started your work with specific client and what are the results your client achieved. Cases you have are not detailed enough.
Testimonials tell me you have as a professional a very good relationship with clients. It's presenting you very well as a person, but not giving full info about the work you do, This way your work is presented superficial, you need to spice it up! So focus on the real cases, and present them in details. Like, you can put your statements, what was the solution you discovered and how did you discover it for that client. If it's too much to publish, then chose one client who will allow you to publish all.
And in the video, girls are just repeating what we can already read, give us an example what you did. Here is an idea, one case maybe could be presented in a video, on the location where it happened, after all this is all about retail, right?!
I think David was very kind by saying it was a bit outdated and I think you need to have links on the words above the scrolling bar if you need a bar. Good graphics can tell much more than text. Can you do comparative graphics (go from this to this with our assistance) As to the pop up forget it the first thing most people would do is hit x marks the spot.
Ask the question...What are your retail needs? no matter how small send an inquiry and we will do our best to answer...Relationships start with your website...I like Retailbound, but soften some of the sharp edges, and quietly use color and action without all the splash...Then expand it ask leading questions to get them to send you a question...
one way of course is professional written SEO and Content. Strategic Email Campaigns are useful as well. Here is My best suggestion, Mobile Retail Web Presents, it should be obvious to most business owner these days the the Mobile advertising, hits 3 times faster and 3 times the customer base, being their are 3. 5 more cell phones than there are computers Worldwide. A no brainer, Mobile friendly websites are the up coming media.
A pop-up with call-to-action to join your list is a great way, entice them with a free gift. The cultivate relationships via email with CTA to communicate further via email or phone. Also consider a squeeze page for lead-gen.
Use the Gatekeeper Method of Internet Marketing. It is a combination of PPC & Social Media
Our colleagues here have given you some good advice, so I will concentrate on two things:
1) Test your lead gathering pages with an A/B test to increase the conversion of visitors to leads.
2) Test the "funnel" strategy for your site. How do you compel visitors to proceed toward giving you a lead. What is your M.O.M. for them (Method Of Motivation)? Do you offer an incentive to sign up for a mailing list, etc.? Test different motivational elements until you find the best results.
Generally, use a culture of testing to continually improve your lead conversion results.
You might consider this company. I have used them recently and would highly recommend them. www.SmartGenies.com Very fun way to promote your company and an easy way to get customers to respond either via email or phone. Carrie
As you increase your content that the content near to reach the SEO of the online port
Hi Yohan - I'm glad to hear that you still like your website because many get caught in the trap of viewing your website as becoming stale. This is usually caused by the owner staring at the site more often than everyone else and is just wanting a new, updated look. Unless the site is obviously outdated, chances are the site design itself is not where the problem lies. We follow a rule that 20% of all effort and budget should be steered towards design, bells and whistles, while 80% should be focused on the inbound marketing strategy. In your case, it sounds like a comprehensive inbound marketing blueprint has yet to be established and followed. When it comes to reaching higher revenue or sales goals by way of your website, think of the traditional "sales funnel" as your guide. If your inbound marketing strategy doesn't include every facet of how your target markets (even more important, your buyer personas) are initially attracted to your site through elements like SEO, regular blog development and the use of your social platforms, you will have difficulty getting enough new visitors to enter the top end of your funnel. From there, you need effective lead nurturing, lead generation and other conversion strategies to pay the appropriate attention to those new visitors who should be advancing into the middle of the funnel. Finally, look at your internal sales processes to be sure all those valuable website assets you just created have good reason to make a purchase. The bottom line is that there is so much competition for space on the Internet that the days of throwing darts are over. You can't just "try" a PPC campaign or write a blog when you have time or post a few items on your social platforms when possible. You need an affordable but absolutely complete inbound marketing blueprint to attract strangers into your site, qualify those strangers in an effort to convert those interested and nurture those that are still in the research phase. To pull this all together, an understandable analytics solution is a must so you can be sure your strategy is performing and producing tangible ROI. Great analyticvs also allows you to read the real time data accurately enough to know what's working and what might need modification. We use an application called HubSpot to manage all of these items and find it to successfully apply these tactics and develop the perfect blueprint. I hope this helps you!
From a tactical perspective - Conversion Rate Optimization (CRO) is key.
From a brand perspective (what will inspire prospects to make inquiries - beyond your optimized CTAs) - consistent engagement (relevant coms - not sales) with your desired audience outside of your website will serve to feed the top of your funnel and organically increase inquiries.
When you deliver the goods, establish a reputation of excellence and build your pool of brand advocates - the inquiry generation will become perpetual.
Hope that's useful!
you have to do more by using some of the social networking site, linking your website with your social networking pages. you will be able to attract more sales
Hi! You need communication and consumer engagement strategies with clear CALL FOR ACTION for people to log on to your site and contact you. Please contact if you would like for me to research your venture some more and come up with specifics. Good luck!
Well I think, Having a video on your main header (that explain your business) with a "call to action form" would definitely work.
Segmenting the prospects with micro actions. (User answers 1 question that segments the prospect) you can quickly filter out customers that don't fit or funnel them through a cold funnel and filter the hotter leads through another funnel. You should be sending all traffic to these funnels. Chat might also be an option, or there are customer support plugins that answer common questions and funnel users.
1. Where on the site are they leaving? I have to believe they are leaving almost immediately when they are hit with the pop-up upon entering your site.
2. What is the objective(s) for the site and are they related to the goals for the business?
3. What's the strategy for the site?
Items 2 & 3 is where you have to start.
4. I don't believe you are giving your prospective clients enough information about your company and employees that would build trust. For example, on your "Who We Are" page you have photos of employees but no links to profiles/bios.
David Bentley mentions case studies. He's right on point that would help to build trust.
You have some issues with duplicate content on the site. This could be harming your SERP ranking.
Your copy needs upgrading. A lot of your pages don't have 300 words on them, which is a typical benchmark for Google to index a page.
5. What tools are you using to learn who is visiting your site? Are you using marketing automation with visitor identification?
I think your website is a bit too cluttered and busy. The site looks more appropriate for B2C sales than B2B consulting. See our website for an example of a contemporary consulting website. Personally, I also don't like the pop-up that appears when your website is opened. I DO like the calls-to-action located throughout your website, though. You offer free information and tips, which are very important. Blogging more frequently would be smart, too. Make your website worthy of regular, repeat visits through blogging. Consider integrating your tweets into the site, too.
Contact us for more ideas!
It needs to be branded and personalized. It's generic and look like a "corporate" website. People want to relate to people and not businesses. It's a good start, but the details matter!