What do I need to know about handling a social media platform for my company?
My company decided to start using social media as advertising. We will start with Facebook mainly. They gave me a budget of $300 per month for posting and boosting. Is the budget sufficient? How much do people usually charge for such a job as a freelancer? What do I need to know before accepting this job?
Social media has evolved beyond our anticipated standards when it comes to marketing. Chatbots, live videos, Instagram stories and several such innovations got introduced last year and left a great impact on audience giving more occasions of user engagement to businesses.
Read more on: http://www.fatbit.com/fab/fatbitchat-recap-social-media-trends-2017/
Keep it professional, advertise exactly what your business is based on and not waffle on other things unrelated to your business. Have a group or business page connected to your personal page, better management that way.
Read the question and the first answer that came to mind is, what is your product? Not every platform works for every product. If your product is mostly B2B then facebook isn't the platform for you. If your target audience isn't on facebook then it doesn't matter how big your budget is.
What I learnt from Facebook boosting is "virality" - something that people will share round and round. You have to be sharp to catch it. One of the things that went viral on my networks, was a pretty girl emerging from a robot suit. I still haven't found the trend that started that but I bet if I did the research my Pinterest board would be buzzing. I also found a video on Facebook by 2Idol about school kids' pranks - as if they were under an unseen power - behaving like zombies etc. - that went viral but I can't see the trend either. If you could, research. and find the trend, you will definitely succeed on even 100 USD per month!
I'm going to assume first that the $300 is not for wages or outside help managing/writing, and that you'll be allowed to spend the time necessary from your regular employment. With those two assumptions, two advantages of starting with Facebook advertising stand out: 1) it offers very specific targeting options (by state or even city, age, interests, etc.), and 2) it is quite cheap to test. The downside is that (most people I know believe) it's not ideal for BtoB. If you're selling VOIP services to consumers, great, (and you should definitely be able to determine whether you can get a return on your investment for $300/month but otherwise, it might be the wrong social medium. You need to match your potential customer/prospect characteristics to the social network.
In my experience with Facebook advertising (several successful -- profitable-- campaigns, and a few not so), you should treat your first three months as an experiment. (In fact, you should treat all marketing as experiments, complete with a testable hypothesis and a calculated threshold for -- you don't necessarily have to post multiple times a day. But you do have to be consistent (M-W-F same time of day, for example), so that you keep your brand "top of mind." The nature of the posts is critical; a typical editorial calendar consists of 3-5 posts that are generically "helpful" to your ideal prospect (more important than being funny or cute), to 1 that's specifically promotional for your service.
You'll quickly (weeks to a month) see which posts garner the greatest readership, and my advice would be to promote (pay for) those. Don't waste money pushing posts that haven't garnered much organic interest.
You'll also need coordination with the web developer so you can have landing pages that match your ads.
Read the book "Get Scrappy: Smarter Digital Marketing for Businesses Big and Small" - or spend thousands of dollars on the fix du jour ... there is a new one every day it seems.
Two things roar at me with social media. Consistent messages and high frequency of posts. Make sure the messages have a call to action and you run them 4-6 times a day per media.
If your company is in the mood for selling, it's a good place to start, but your budget will not go far.
If lead generation is what you're after, there are numerous ways to go about that. Take a look at Heyo for starters if it's leads you're after.
Here a great place to start. Discover the best social media marketing techniques from the world’s top experts: View Video Highlights. Find the link on my post, http://scafidi.com/new-conference-on-social-media-marketing/
I also recommend the following: Use this link for http://trck.me/399146/
-Converting social media followers to buyers
-promoting your business on twitter
-creating your digital footprint
-connect through facebook messenger
... and many more great posts, check it out.
I have to agree with Adam. $300 will most likely not be sufficient. Why do I say this? A quality and effective social media strategy, just like a quality SEO or blogging strategy requires manpower and man hours. Yes there are certain aspects of social media that can be automated but only specific and appropriate segments. Many business owners still have this crazy idea that there is a magic wand or a certain software that creates, manages and analyzes a marketing strategy. This simply doesn't exist. It requires the appropriate work and attention from experienced professionals.
Therefore, unless you're hiring someone at minimum wage, $300 pays for approximately 5 to 10 hours of work per month, at best. If you do use a non-professional, you might as well save the money for when you can afford a professional because the quality of the work you'll receive will be sub-standard, ineffective and gain no traction.
If the responsible party doesn't understand the fundamentals of social media and how it needs to be in sync with other digital marketing efforts, results will not come. Each platform has different guidelines, different opportunities and different rules. These rules are important to know or a company could actually loose ground in the social mediasphere.
Serious businesses take their SEO, content marketing, social media strategy & data analytics seriously. I don't mean to sound harsh but If an organization can't afford to work with a certified professional (or team), I will suggest they are either under capitalized or mismanaging their budget.
One man's perspective.