Should I sponsor or advertise at an upcoming exhibition to build brand awareness?
I am thinking of becoming a sponsor or purchasing advertising space at an upcoming exhibition in the USA for marketing my airplane model business. I want to build trust and get my brand visible to a larger audience. It will be awesome if I can get some companies to buy my products through the exhibition. I am sure the majority of you guys have seen that major airline likes KLM sells their exclusive collectible airplane models to the passengers on the flight. That is what I am trying to sell but I want to sell to those airlines directly at large quantity.
I have a couple options I can choose through the exhibition organizer's website:
1. Sponsorship opportunity: https://www.aircargoconference.com/events/air-cargo-2020/
2. Advertising opportunity: https://www.aircargoconference.com/purchase-advertisements/
What's the best investment for long-term ROI?
Neither sounds effective to me. And the added messaging production cost for the sponsorship or advertising sounds risky and expensive as well. Also branding visibility is very expensive to create and takes a long time.
My suggestion-- either go, get a booth, or network to find possible interested buyers or network to get referral names for interested buyers. Have a small give away-- e.g. a small model plane to give away, so they remember your firm better. Prospect and sell, don't brand, here.
If your firm doesn't have a capable sales person to go, hire someone in the exhibition city, and train that person quickly. Model planes aren't difficult learn how to sell.
So you want to know how to increase brand awareness? Well, you’re in the right place, especially if you’re working with a limited budget, but need to cut through the noise and stand above your competitors.
I guess sponsoring will increase the trust better and people will get to know your brand faster. If you have website that promote using that too. prolongboarders which reviews longboard skateboard and longboard accessories promotes brands, gains traffic through search engine, social media. You could try their approach too.
Hi Victoria, are you the business owner of your company? Actually I had some old customers asked for airline products.