What happens with page rank when I put canonical tag on it?
I have X page. It ranks well on X keyword. I want to put canonical tag on this X page to redirect to a Z page (home page). What will happen to the rank of X page and Z page?
Here's a follow up question: I have a 5 page website, all pages are optimized for different keywords, including the home page. When searching for the keywords I optimized my website for, my home page comes up as the result for all queries. No matter which of the 5 keywords I search for in Google, it's always my home page that comes up instead of the page of my website that I optimized for that keyword.
So can I add a canonical tag to those 4 pages in order to drive my home page even higher in the SERP?
The best thing you can do is learn from SEO Moz on this. Here are a couple of helpful links:
Best of luck!
Canonical tags do not 'redirect' pages. If you want to redirect a page, you need to apply a 302 or (even better) a 301 redirect at the server level.
Canonical tags are indications for search engines as to where the "original" content on a page is to be found. They were introduced to help search engines weed-out duplicated content.
If you have the same content on multiple pages, each 'child' page should have a canonical tag that points to the 'master' page. If not, those child pages may be marked-down for search ranking.
Applying a canonical tag on your X page that points to your Z page will most likely reduce search ranking for page X, unless the Z page has exactly the same content as the X page. In theory the Z page ranking may increase, though whether it would increase by the same level as the X page reduced depends on other factors (e.g. URL).