What is key information to learn about my clients for market research?
I read everywhere that I need to be sending out surveys and getting to know my clients better in order to improve my product, but what questions are important to ask? There are a lot of templates for buyer personas out there and can't tell what information is relevant to me and my business.
1. Who they are
2. why did they get your product
3. level of satisfaction
4 open question to get free advices for a better service
Read "What to Ask Parents of ADHD Children Before Marketing a Game to Help Them?" It includes a video and a list of potential questions http://ow.ly/yS0io
If you are doing a small survey I think it best to ask open-ended questions. Sounds like you will be sending them out to individuals with whom you have a relationship? If so, then ask them questions regarding their experience with you. If you are doing scale responses (as suggested by Matthew), a 1-10 scale doesn't allow you to do median and mode calculations. 0 to 9 is better. Make sure it's an odd number scale so there is a mean. "What did you like most?" "What did you like least?" are good questions to start. "Would you recommend me/us?" gets to satisfaction.I also love to end with the question-- "Is there anything else you would like to tell me/us?" It's amazing what they offer up! Good luck!
You should also consider researching your ex-clients (why did you stop buying from us, where do you buy from now, why?)
and people to whom you tried to sell but were unsuccessful (did you buy from someone else, why?).
You need to understand your clients as well as you can, but they are clients - if you want to grow your sales, asking some simple questions of ex-customers and not-quite customers can reap rewards almost instantly.
Well, it all depends the kind of clientele you are carrying. Initially you can differentiate your clients based on their volume they are giving back to your company. There can be two or three categories of clients:
A) High End Clients: Exclusive clients giving you value and volume both.
B) Mid-Size Clients: Giving your adequate business but taking the services of competition also.
C) Low End Clients: Not exclusive and not giving adequate volume or value seems to be highly price conscious.
The survey should differ accordingly. Like for High End clients the survey should be targeting towards the value preposition in terms of services or product. They can share better knowledge of existing product or service list.
For Mid Size clients, the information and knowledge of competition is important which gives the direction to further improve the services or products in terms of various marketing mix.
For Low End Clients, we can get the information how the company can target the volumetric business in terms of pricing and rest.
The reason to classify the clients are important. One cannot dispatch the generic surveys to all the client classifications. This is a smart client strategy to be more focused and precise towards getting the right information.
It all depends on what you want to know. Do you want to find out how your product/service is performing? Do you want to know what you can do to improve the client's experience? Do you want to know more about the client's needs and expectations? Before you can create the survey, determine what information you want to find out and build backwards to the questions. I know this wasn't a specific answer but I hope it helps guide you in the right direction. Please let me know if I can be of further assistance!
It depends upon the product you are selling..
If you are into direct consumable produces then feed back from the client as Market Research can help you to be in touch with your consumers.. but if you are vendor to the Industries.. then you should focus on those clients who have rejected your product or pending for consideration, since they will be able to give you a feed back where you lacked and you can improve your product or try to expand its utilities..
There is a motto : Make and make it sell !
You must be sure that your product is the one that your customers or future ones - will ned ! Shelves are full of products that are not sold or not "sellable"!
You must know if there is a place on the market for your product or it's a x+1 product ? which price are they ready to pay therefore ? Test also the buyers of the chains of supermarkets you target !
What are they discipline principles?
What are they discipline thoughts?
What are they discipline actions?
How they building they greatest company to lasting?
What parts of the newspaper do they read regularly? What radio formats do they listen tlo? What kinds of TV shows do the watch? How much time and where do they go on the internet? How many emails do they read and answer a day? Everything media related so you know where to spend your advertising money.