Blog on Blogger or blog within the company site?
I know that Blogger offers the possibility of hosting your own custom domain. What is the better approach for hosting your company's blog? I want to go with the possibility that will send more customers to the company site itself.
If you plan to go with adsense, so you better start with blogger.
There is very low and even negligible priority if you maintain your blog in separate.
You lose SEO value by having a blog on a separate site. I don't see any advantages to separate the two.
There are some advantages in using a service like blogger or wordpress.com to serve your blog, mainly any potential added value of the top level domain and internal promotion functionalities. But it depends on your plans for the blog, what functionalities are you looking for? If want freedom to experiment with bespoke options, a self hosted wordpress blog might be a good option, you also need a good strategy for the content to get good leads. Bear in mind that Blogger lets you use your own domain, but you cannot host the blog itself in your own host, they used to offer that possibility but discontinued it years ago. Hope these considerations help. Regards
I see that you have received different answers that may confuse or intimidate you further. But there is a way to understand is.
Every serious business trying to establish it online must have a blog on the main website preferably accessible via URL www.domainname.com/blog
And this should be properly linked from the other sections of the website as well. Doing this has three major advantages...1) people who visit your website can read latest blogs there.
2) search engines get a constant feed of new content via your blog and then tend to send visitors matching the same. This traffic is very well connected and transferred to the other sections of the website. However this may not be the case when you have a blog on blogger.
3) having a blog on your website gives you more control. You can well implement the lead capture strategies such as exit popup amongst many other.
Important thing yes you need to be regular, whether it's daily or weekly, be regular. Because some users will be interested in seeing what's coming up next.
Now it's wise to leverage the blogger blog and linked in pulse ( if you have access to that ). Post slightly modified articles on those places and share on other social platforms for maximum impact and traffic.
Hope this helps.
Both. On your company site blog about things related to the company and to interest the customers or clients. Elsewhere blog about how the company is doing and what you enjoy about doing the work.
This is a really good question that, unfortunately, can go either way.
To get the most SEO value and to get more traffic to your website, I would recommend having the blog on your company's website. I would also recommend splitting up articles into appropriate categories. For Example, if you have "product question" blogs, "industry news" blogs, and "sales oriented" blogs, designate them as such.
** To note, all blogs should internally link to other pages of your website to help move visitors through your funnel. Some however, may be more in your face, sales-y than others and it is important to separate them. **
There is only one REAL instance in which i can think that having a blog separate from your main website is worth while and that is in the instance of what I call "aggressive anonymity."
Some of my most profitable sites are affiliate driven websites where I blog about "industry" topics with links to cool new industry products. Some are products i am an affiliate for, others are products on my main website that I sell. However, it is branded without any ties.
The goal is that a reader finds a "non-biased" blog that is only talking about the "the best 5 web /marketing companies in St. Louis" and listing them. (two of which are mine and one is one I am an affiliate for). Having a non-biased blog has its benefits as well. It is really only the solution a fraction of the time but it is still a viable option. It just depends on your situation.
******* Also to ruin things for everyone, anytime you stumble on a post that reads "the best 5 [anything]" or "the top 10 selling [anything],"...its most likely an an affiliate marketing blog and anything you click is racking up $ for the person's site. You'll never look at these posts the same way and that's good because the product may not actually be good, it may just have a high $$ for clicks and so an affiliate marketer used it. **************
Blogger has been declining for a few years now. I suggest blogging on your website for better SEO and take the same post, modify them, and put them on LinkedIn. Pulse has grown rapidly and will help you accomplish a lot of your marketing goals.
To create the kind of traffic that you'll want you need to consider doing both. I've been experimenting with various SEO techniques for years and have focused on content production in 2015.
The thing is that to get listed in the search engines that will send relevant traffic to your site you'll need:
1 - Excellent content on YOUR website. content that will engage people and make them want more and take action through your embedded CTA.
2 - A way to push relevant consumers to that excellent content. One of those ways to to create a blog on one of the many web 2.0 sites like Blogger, Tumblr, Weebly etc.
Articles written on that external blog will need to mention your brand and your website.
That is a VERY high level view of what you need and it's clearly more complex than that but if you follow the process of creating great content on your website AND then building LOADS of backlinks to ALL of your website pages then you'll get more traffic.
Concentrate on your BRAND ID and your main keywords.
Vidya has given you some great advise. When you blog from your Company site, you can link your blog to other pages on your website, or sign them up from your blog page to a newsletter etc. or even a "squeeze" page to buy one of your products. Once the blog is complete it can then be spread across your social networks, LinkedIn, Twitter, Facebook. Blogger is used more for beginning bloggers who don't have their own websites. As Vidya mentioned, your blog should be written with SEO in mind, meaning pictures and text need tags. This will help your Google ranking. It does take time to drive customers to the page, therefore consistent blogging is important. It isn't a one and done pursuit! Good luck.