What is a good alternative to Alexa.com for keyword, competitor and traffic analysis?
We want a tool that is comparable to Alexa.com but not as expensive (we would need the highest version to get what we need) to help us with our clients' research in the area of competition online, keywords, SEO audit etc.
You can't go wrong with the Google keyword planner. It used to be accessible to everyone but you need to be signed up to Adwords now (although you don't need to pay or enter your payment details). This gives you everything you need in terms of research. You can then use Woorank for an SEO audit.
I would recommend SEM Rush (http://www.semrush.com/features.html). It is by far the best competitive analysis tool that I'm aware of.
Let me explain why.
For pure keyword analysis, use the Google keyword planner. This will help explore the general competitiveness and search volume of a keyword, but that only gives you part of the story (plus, this is using Paid Search data).
SEM Rush will show you approximately how much organic traffic a site is receiving, along with which keywords are driving that traffic. You can also look at shifts in keyword visibility over time (e.g. In the last month, which keywords have improved in ranking for Example.com? Which keywords have declined?)
This comes along with query volume and competitiveness, as well as average bidding prices.
The traffic analysis is based off of keyword visibility (based off of keyword search volume, ranking position, anticipated CTR, etc.). This is extremely useful for identifying sharp upticks or declines.
It's not great as an SEO audit tool, however. Depending upon the size of the site, I'd recommend Screaming Frog or DeepCrawl for that.
I dont think that you need to pay to be honest, there are a multitude of free tolls that we use and suggest frequently. We would use a mix of MOZ, Majestic SEO, Google Adwords Keyword Planner and Google Webmaster Tools. We tend to find that single tools tend to have significant flaws in certain areas, by using a mix of tools you can ensure that you are receiving accurate data aligned with the specialism of each individual resource. Best of luck, Simon.
Dave's answer is right on target. I typically recommend this article also when responding to this question: http://www.entrepreneur.com/article/229350
It has a ton of alternative ways to monitor your competition.
For competitor traffic try Quantcast https://www.quantcast.com/. They allow you to see fully qualified traffic data for some sites ... if some of your competitors are quantified then you will see exactly what traffic they are getting and where it is coming from.
A lot of the bigger sites are quantified: https://www.quantcast.com/top-sites.
You can also try similarweb.com.
Google keyword planner does not give accurate data.
The keyword research tool that SEO pros use is called http://MarketSamurai.com
With this tool you can reverse engineer your competitions SEO and then structure your campaign to suit..
We used this tool to dominate markets with competition of 56,800,000 pages and got to number 7 on page 1 of Google, Bing and Yahoo inside of 3 months.
I recommend it and they give a 30 day free trial...
We subscribe to SpyFu to understand many things about our clients' competitors. Not free, but reasonable. http://spyfu.com
A good but relatively unknown tool is Colibri (https://colibri.io/). It costs about $45/month and does all of the things you are looking for -- keyword, competitor and traffic analysis and more. Plus it literally tells you where you should look for SEO opportunities and why and gives a checklist to do so.
However, I guess by "not as expensive" I am assuming that you are getting the Alexa package that is $150 or above?
Although the Google Tools are good as "free" SEO tools, these are not really as robust and don't provide the reporting tools that it is likely you need for clients, your team, or to have a nice overview of what the website(s) you are monitoring are really doing.
You must try Seoprofiler.com, it comes with good tools as website audit, competitors spy, keywords tracking and a bunch of more useful tools at affordable prices
I like Alexa, but also like Google Analytics, Quantcast, Compete, and Hitwise
Some others include TrafficEstimnate.com, StatBrain.com, Statsaholic.com, Dataopedia.com
Well, I would say why don't you try going with ahrefs or WebMeUP tool, I personally use it to track down my as well as competitors backlinks. I am sure they are enough to give you a deeper analysis i.e. SEO audits, Keywords, online competition etc.
Elayne I would refer you to http://www.woorank.com. WooRank screens websites and instantly turns valuable but fragmented data into clear reports that offer actionable insights and comprehensive tasks.
WooRank’s automated website review tool helps online marketers achieve and maintain high rankings in search engines, keep track of social and local traffic, improve conversions, monitor up-time and fine-tune their online marketing efforts.
I have found the tool's insights to be quite advantageous.
Elayne ... There are some excellent recommendations already. I'm going to take a different tack.
Have you ever considered a marketing automation tool like Callidus Cloud, Marketo, Eloqua, etc.?
I mention MA platforms/tools because they do include SEO functionality in them along with keyword research tools along with others that can be used to monitor your clients' sites, their competitors' and conduct site audits.
For example, Callidus Cloud (http://www.leadformix.com/) has Moz built in and by now they have implemented open API that will allow for integration with other tools like GShift Labs. GShift Labs (http://www.gshiftlabs.com/) is a very powerful SEO tool that is capable of tracking and monitoring position and backlink data, social signals, keyword and competitive intelligence.
Also MA tools typically integrate with Google Analysis by doing so it gives you a more robust analysis of your traffic especially when you include the visitor IP identification functionality.
In my opinion for keyword and traffic is concerned you can go with google keyword planner and to understand better about your competitor you can do it manually by analyzing their data.
Follow to get effective keywords
You can use www.pagelocus.com for complete website review or audit , they also offer tools such as social research and keyword suggestion
I suggest utilizing some SEO audit tools (Raven Tools, SEO Centro). We offer a free tool on our site as well: https://www.firstpagelife.com/free-seo-audit/
Ahrefs and Semrush are the best tools for keyword analytics.