What is a good backlinking strategy for a new business?
I've submitted guest posts to a few content sites and I am active on social media. However I still feel like Nemo lost at sea. I need a stronger backlinking strategy if I want to my website to get found. What else can I do?
I suggest you to try the paid activities like GSP add, Displsy Add, Search Add, Re marketing this will help you to create your brand in market and that will indirectly helps you to get backlinks from third party websites
Hello Marjan - having worked with 100+ Entrepreneurs in Canada I can confirm that the best place to start is by looking at who is linking to your site now and what links competitors have in your industry. Don`t forget that it's all about quality AND quantity so do your homework well since this can be a time waster just like social media when you don`t focus on the low hanging fruit. MOZ Open Site Explorer is a great place to get first hand data https://moz.com/researchtools/ose/
Hope this helps
My personal recommendation is to focus all of your attention in social media. Link building is not a valid strategy anymore (that is, the manufacturing of your own links by placing them on 3rd party sites) - Google would rather see these happen naturally.
These days, I find that it starts with an engaging audience on Facebook or Youtube. Be sure to fill out those profiles completely. If you're on Facebook, make your content be "shareable" - that includes memes -- and create some kind of 'trail' back to your page. If you're on Youtube, be sure to link to your site in the description area. Pay attention to trending topics and hashtags and find a way to tie in your brand somehow by using them.
These things may sound out of reach or annoying, but they allow you to tap into the huge audiences of these social media sites and bring more attention to yourself. If you can, run a little test and spend $5-$10 on a Facebook ad for your page, just to see how much attention (followers) you can get from it. I love advertising on these sites, because you can really narrow down the audience.
This is no longer an age where you can rely on Google SERPs. Google is far more concerned with AdWords than with organic, and the self-starter has a lot more opportunity focusing on social than in search in the beginning.
Unique content with LSI technology is the latest trend for backlink strategy.
If you would like to know more on this then feel free to ask me.
Hi Marjan - all the answers I've read are accurate and will help. What I would like to offer is this and I know it will sound over simplified, but here it is... Think about your goal a minute. You want other organizations to take the time and make the effort to place a link on their site, that points to your site right? Why do you want this? Because Google, who has an amazing ability to make or break us has told us (or other "experts" have told us) that is an important piece of the criteria they use to make their ranking decisions. Lets face it, if they told us that another important part of this criteria was how many cat videos we posted, we would all be scouring our neighborhoods for entertaining stray cats.
So, you know this is critical to your success, so the question then becomes, why would another website "want" to link to yours? The primary answer you'll find below in everyone else's answer, is fresh, quality content they feel has some value to their website visitors. And they are all right, however that's not really what Google is evaluating. Yes, it's part of the equation but just because you post a new blog every day of the week doesn't mean you're going to be collecting a ton of backlinks and explode your search engine rankings. In fact, even if that daily content is of the highest quality, it still doesn't guarantee you anything.
The real key to not only increasing the number of backlinks you secure but gaining more of Google's attention in other ways is what I will call the "Customer Experience". Customer is just a word so maybe it's better to say the visitor's experience. The better you can configure your website and supporting resources to provide visitors a great experience, the more links you will get and the more success you will experience.
So, you need to sit down and think about every angle, every avenue that a visitor uses and why, then use your fresh content in a way that improves the overall experience that visitor has. Leave no stone unturned. Put yourself in their shoes, then their sneakers, then their loafers, then their bare feet. What changes can you make that improves the experience each visitor has from the first contact, to the last. Believe it or not, Google can actually measure a user experience. It's a chain reaction that you are trying to ignite. Try to think along those lines rather than doing A, B or C because other's say thats what you need.
Once you light this fuse, you start to develop your "authority". When you become an authority, the backlinks will start pouring in.
Whoever provides the best user experience wins. Simple huh?
Submitted few guest posts and active on social media does not mean that you are done with improving backlinking strategy for your business. The thing what actually matters is the what path you are actually following for doing the same.
Starting from guest posts, are you linking your published guest posts on other blog posts? If no, then you can start from here. Make a list of all your published guest posts and promote them on social media with hashtags, graphics. Find related queries in online communities and share your post there.
Keep updating your social media channels after regular intervals of time to make your audience realize about your presence.
Interact with industry influencers via various online activities like Twitter chats, Facebook group discussions
Join different communities where you can show your expertise level by answering to different queries found.
You've been given some great advice over the past 3 months and feeling like "Nemo lost at sea" is a very well put statement as I believe we all here know this feeling from time to time! (Admit it everyone :)
This is very important to know...building backlinks aka inbound links does take time...let me rephrase myself...building backlinks aka inbound links SHOULD take time. Many websites have been penalized heavily for creating these links too quick! Also, remember that back-linking is only 1 of hundreds of factors that will determine wether your website gets found or ranks higher in search results.
As Giselle mentions below, I too hope you're using WordPress to power your website as the JetPack plugin is VERY useful and will save you so much time! Also as she mentioned Google love fresh, new content.
You mentioned that you are active on Social Media...I can only assume that you mean Facebook, Twitter, Google+, LinkedIn, YOUTUBE...etc.? Notice the one in all caps?...more about why in a bit. We really use social media in the wrong context... (I promise everything I am saying has everything to do with building a backlink strategy)...Look at Social Media in a different light...
You want YOUR website/blog to become a Social Media outlet. Why? If you are providing fresh, new content that your current readers like enough to 1. Share...2. Take their time to leave comments on your blog posts...you are well on your way to creating awesome and dynamic backlinks. ENGAGE with those who leave comments! Don't just 'Thank' them for leaving a comment...ASK them questions...answer any questions in the comments...direct them to a related post you wrote a week ago, wether it is on your website or a guest post you wrote on another site. *If using WordPress, add these 2 free plugins: Share-a-holic and CommentLuv---this plugin allows your readers to provide a link to a blog post they wrote that is relevant to the topic of your blog post in their comment.
While backlinks are important there is something that is more important these days...the TOPIC of your website/blog...even more important than keywords/phrases. (I am not saying that keywords/phrases are not important...allow me to explain)
Let's say your website or blog is all about...Nemo. You need to structure your site correctly. Your 'Menu' should have categories named 'Fish of the Sea'...'Dori's World'...'Coral Reef'...etc..etc.. Each article or blog post(page) should be filed under the relevant category...Ex: Blog post name is: 'How to Get Lost at Sea'...well you should file this post (tag) under the category (Menu Topic) 'Dori's World'... (yes, raising 3 daughters and 2 granddaughters sadly I know that Dori has a horrible memory and could definitely get someone Lost at Sea).
The point is, Google looks at Topic over keyword/phrases 1st. Your site needs to be like a filing cabinet labeled precisely. AND with people coming to your site where engagement is happening, relevant links being shared....and you spending less time on your Business social media sites...Facebook, Twitter, etc... (which ALL these should have the same url ending as your website or Business name..ex: facebookDOTcom/YourBusinessName, twitterDOTcom/YourBusinessName...etc..) you will see very good results in a 3-6 month period. Just be consistent with your efforts.
Guess I'll have to get to the YOUTUBE strategy later...
If I did not explain something well enough, please feel free to contact me here on MosaicHub. BTW...notice the backlinks in other answers? ;)
The first step to being successful in SEO is to establish a large digital footprint and brand your business online. Once you have done this, blogs, social media, video's etc will have a much better impact overall.
We actually do this for our clients, it's what we refer to as an Online Brand Optimization Package. Here's what we do.....
Our brand optimization creates a large online footprint for businesses that gives potential clients numerous ways to find them with a 3 prong approach....
1. Online Directories - We populate and or/claim and optimize over 200 online directories that make it easier for people to find businesses and get better exposure such as Google+, Bing, Yahoo, Yelp, Merchant Circle, Manta and more. We optimize these directory listings with the best keyword categories for the directories and build high quality back links to the website.
2. Social Media Optimization - In general, social media optimization refers to optimizing a website and it's content in terms of sharing across social media and networking sites and communities to generate publicity to increase awareness of a product, brand or event. The goal is to generate traffic and awareness for a website. So we populate and/or optimize your social media accounts based on your industry such as Facebook, Twitter, LinkedIn, Pinterest and more.
3. YouTube Channel - Since YouTube is one of the fastest growing social networks and is the second largest search engine in the world it allows companies to reach millions of people with engaging video content such as videos of presentations or tutorials about products or services that help to increase brand awareness and build brand loyalty, educate, demonstrate authority, and allow feedback. So we populate and/or optimize a custom YouTube Channel for the company and create 5 videos that have proper use of tags and submission to several hosting sites that are linked back to your site. Plus we put the videos on profile pages where possible too.
If you'de like to talk or learn more connect with me on LinkedIn at www.linkedin.com/in/jenniferhuntbbp.
Here is suggestion, take all your posts and written work, and consolidate them and put them all on Medium.com
This is a place for writers and also writers who follow each other.
"Medium is a community of readers and writers offering unique perspectives on ideas large and small."
I post my work there and to my surprise I started to get some followers without any marketing or advertising
My intention was to post all my work in one place and let the reader decide what they find interesting
So be with a community of people like yourself, who love to read and write, just for the JOY of reading.
The key is really: WRITE for YOURSELF first....
Write about anything your heart feels a yearning to express. The best stories come from the heart or on just a feeling. Writing is one vehicle for artists to express themselves. It use to be drawing and painting in my early years, but now WORDS are my art form and weapons to express
You have not mentioned what your website or blog is about. Without knowing what you are doing and what you hope to achieve it is difficult to give you specific advice.
Writing articles, regular blogs, etc. is good advice but it is generic, just as advising people that they can use Trains, Plains and Cars to get from Orlando to New York.
When you are trying to get backlinks you need to consider the following:
1. Why would someone link to my content?
2. Would they see me as a Competitor or Value-Add?
3. Is my blog or article is what everyone knows anyway or am I uniquely given an insight or breaking a piece of news, or giving guidance on “How to do XYZ”? Again the point 1 above.
4. What are the websites that I could add value to? Just as Giselle suggested, offer to do guest writing in exchange for a Author's Bi-line with a link to your site or relevant article.
5. Co-write with well known people with again Bi-Lines to establish some authority in your subject.
6. Use Social Media as per Resource article mosaichub.com/resources/resource/how-to-harness-the-power-of-social-media-without-g?s=hbf Whilst this is about Social Media, the same applies to content and link building.
Far too often people write about their interests, activities, product, service, etc. and wonder why nobody links to them. The answer is simple. Just because the subjects of interest to us, it does not mean everyone is wowed about it! We have to write about what interests our readers and not what makes us go WOW.
Hope this helps but send me the link to your website if you need specific help.
Blog at least 3x a week. Hopefully you're on WordPress. Use JetPack plug-in to automatically share your blog posts on social media when you publish. Pin graphics to Pinterest. All that helps with SEO. Google is looking for fresh content. Use another free plugin called Zemanta to create relevant links to external sites.
Offer to write as a guest blogging on related industry blogs and get a link in return.
Write an article (post) on LinkedIn and link keywords or a call-to-action back to your website.
If you're not on WordPress, get a WordPress site.
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