How can I promote my business more using social media?
I want to start using more social media strategies to promote my services for my business and attract more clients. What knowledge can I gain on tips to using social media to promote my business?
Good advice so far. Pay attention to the time frame that you post so that you can target your market best. I have recently signed up with Klout. It tells you the best period for your Twitter or Facebook and also sends to other social media sites. It is quite interesting to see your own Klout (social media) score.
I agree with the sentiment of identifying where your clients are before jumping on all channels. Once you've identified the appropriate channels, create content that is more aligned with storytelling. Effective storytelling should help increase social engagement (conversations) with your brand. Engaging with prospective consumers or partners will be essential to growing your social brand.
Once you've established more fans and followers, pepper in some actionable content with your storytelling to encourage your audience to consume your product.
Also, I'd recommend scouring the channels for conversations (LinkedIn Groups, etc. to share some of your expertise)
You are being given some bad advice here when people are telling you to "get on as many social media platforms as possible"! Let me explain:
The number one purpose of social media is to allow your end-consumers to interact on a more one-on-one level with your brand; to feel connected and able to engage with the brand. Unless you have at team you have hired to spend all day going back and forth between social networks, updating, responding, interacting with other users, etc., "getting on as many social media networks as you can" will stretch you thin. You can CLAIM your brand name on as many social media networks as you want, but one of the worse things you can do start engaging and posting on every network available and then suddenly stop on one or more of the networks because you just don't have the time to update them all. OR - you are only putting in half the effort or half the quality of engagement on social networks because you are stretched too thin.
HERE ARE SOME BEST PRACTICES FOR SOCIAL MEDIA BUSINESS USE:
1. Understand what each network does and how it works and select which ones are best for your type of business and industry. Research what your competitors are doing. Test out the networks to see what relevant content to your business is already on it and how popular it may be. Only taking on the number of social networks you can actually stay current with and use properly with the amount of personnel and time you have available.
2. Devise a tailored plan for each network. Don't just post the same thing on every since social media network. Each one is unique in how it functions and what the audience is like. You need to customize what you write for two reasons: (1) tailoring to the best use of the social media platform to get the best engagement and (2) give people a reason to want to follow you on more than one network! If you are posting the same exact content on ALL the social networks you're on, why will your audience want to follow you on all your accounts? They'll just follow one and that'll get them all they info they need. However, if you do different types of posts on different networks, it gives your brand a stronger personality and gives incentive for your audience to engage cross-platform.
Our agency was working with a designer shoe brand. We devised a tailored social media strategy. the brand claimed Google+ for SEO value but only posted on Facebook, Instagram and Twitter. For Facebook, we gave more "behind the scenes" material and content, so you could get to know the brand's history and what goes on in the background. On Instagram we did lots of sneak peaks to upcoming product lines and did styling photos. And then on Twitter we engaged with events the brand was attending or participating in - fashion weeks, etc. So we didn't stretch the brand across too many networks so that it could engage more genuinely on just those few, and we made customized and unique content for each network so that each network added unique value to the followers.
Now, each network has its difference benefits. I will at least outline some of the top essential ones for any business to at least claim and maybe consider as a part of your social media strategy:
GOOGLE+/YOUTUBE: It's extremely important that ALL businesses claim and connect their Google+ business account and YouTube account. (Google owns YouTube, so you MUST start both of these under the same email address in order for them to connect.) These should also be connected and verified to your website. While Google+ is not a high-engagement network, because it is Google it is vital to helping with search engine optimization (SEO) of your website. If you want your brand to show up as best it can for your brand name and relevant topics and searches, you need to have your Google+ account claimed and optimized. Also, anything you post on Google+ will be able to display in search results, so Google+ is a good network to use when talking on company or industry news and when talking on highly searched topics.
FACEBOOK: Frankly, a company without Facebook is rare. It's sort of a given these days that a brand must be on Facebook. But keep in mind, people don't "discover" new companies through Facebook by things like hashtags or relevant topic searches. (Facebook tried to add this feature and it was a failure.) Facebook is a good network to plan to use for more "existing customer" engagement pieces. Also, Facebook is a good advertising platform, so it is good to have a strong brand presence and engagement level on this social network if you plan to use that in the future.
TWITTER: Twitter is a fantastic topic search social network. You want to reach and engage new potential customers, this is a good network for that. BUT, you need to learn how to use hashtags correctly. Last thing you want is for your company to look ridiculous for misusing or overusing hashtags. Do your research and also be aware that users can search via hashtags or by just general words or phrases, so sometimes a hashtag may not be necessary. So as opposed to Facebook's more "existing customer" focus, Twitter is great for gaining new audiences via high search or popular topics and for high-engagement opportunities. Keep in mind, Twitter is very "in the moment." meaning relevancy of posts can last as just a few minutes or even just a few seconds depending on your topic popularity.
LINKEDIN: It's always good to at least claim your LinkedIn company page. It IS the social network for businesses. If you are a B2B company, this network may be far more beneficial than most of the others for you. When B2B, you're most relevant to your audience on this social network. Also, as with Facebook, LinkedIn has a great digital advertising feature, and this can be extremely useful for B2B corporations. This network is also a great tool for recruitment, for both B2B and B2C companies.
INSTAGRAM: Instagram is also a high engagement and great social network for new discovery by potential customers. It also operates via hashtags, so again it is import to research and understand how to use the hashtags on this social network. As opposed to Twitter though, you can ONLY search via hashtags on Instagram, HOWEVER, this social network is not for ever company. If you are a highly visual product/service, it may be good for you. Or maybe it isn't. Always assess if your brand is right for the type of content expected on this network and the type of audience that exists.
There are plenty more social networks to choose from. If you are a brick and mortar location, maybe Foursquare is useful. If you have diverse trends that your business is relevant to, maybe Pinterest would be good. What is best is really unique to your business, your industry, and your goals.
Just be sure to follow those two top social media best practices, know your audience, and most importantly, know your ability and flexibility to manage your own social media. Don't stretch yourself thin, don't half-ass it on any network, don't misuse or make your brand look bad on a network and DEFINITELY don't start using a network and then disappear from it. Social media misuse can really hurt a brand, so it's important to really have a strong strategy when you start working with them.
Depends on your industry my friend! Some social networks are far more productive for specific industries. For example I developed a website for an online boutique and they rely exclusively on Instagram + Facebook - and it's doing wonders.
My first piece of advice is to check out businesses similar to your own who are successful on social media. Study where they are most successful, identify gaps they are not currently filling - you might be able to address these gaps.
Social media is a platform which can be a good source to increase your clientele and also build relationship with new people. It's just depend upon the way you use it and how you are using it.
Social media websites like Twitter, LinkedIn, G+, Facebook etc are that much efficient to increase traffic and customer count for your business.
1) Start using above mentioned social media websites to increase your connections, followers and audience.
2) Keep on doing research and surveys to know users' interests and promote your services by relating it with users' interest.
3) Optimize all social media profiles so that they start rank well in search engines.
4) LinkedIn is one of the best way to build relationships with clients.
5) With Twitter, you can add update about your services, about latest offers etc.
For better results through social media, you can also hire experts who are having a very good experience and knowledge about social media marketing. You can know more about social media from here:- http://www.fatbit.com/website-design-company/social-media-marketing.html
Social media is a great marketing tool, but the media that you use should correlate to where your target market will be. For example, you wouldn't spend your time and money buying television space on a sport channel, such as BeIN Sports, if you own a bridal shop. Strategically, you are better positioning your business by buying ad space on WE tv, because that's where your target market (women) are more likely to be. It is important that you find where your niche market is and then position your business on media that will be in their line of vision.
Three things you need to know when it comes to social media marketing:
Peak hours for clients that need your service. (Do people who use your service more than likely work 9-5? If so post at 8AM, Noon, 7PM … these are the hours they are most likely paying attention)
Be Consistent. ( It takes time to get peoples attention, but keep at it.)
Hashtags "#" (This is the best way to gain new clients, people that are searching for your service while you are posting it.)
I 100% disagree with the advice to get on as many networks as you can and to get your own hashtag.
Social media is a conversation, not a billboard, and you should only be on as many sites as 1) you have time to add value to the conversation and 2) make sense for your business. A presence on Pinterest, for example, isn't going to make sense for everyone. A hashtag is useful to either 1) insert yourself in a conversation that is already happening, or 2) further differentiates or explains your brand. For example, a twitter account @BobsCarWash likely isn't going to add any value by adding #BobsCarWash to every tweet, but a hashtag like #BobsClean, because so many people have such clean cars after going through the car wash, could be helpful.
According to recent studies, consumer expectation is that brands have a presence on 3.4 networks. Choose carefully according to your target audience and your available time.