What are new SEO techniques in 2014?
Google has modified their SEO a lot in the last season, and whenever the social networks that I adhere to think that they have it realized out, they change it again. I know that their newest upgrade is Penguin & Hummingbird, but what trends/updates do you anticipate in the arriving year ( 2014 )?
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Google now wants unique and shareable content. This is what ranks in 2014. This is not to say that SEO isn't needed, but without content that informs or engages, you won't rank very well.
Creating good content far outweighs the benefits of keyword stuffing and keyword optimization. Furthermore, there are three additional strategies that also help pages filled with good content rank well under Hummingbird.
Be mobile friendly. Hummingbird knows that mobile devices are gaining popularity, and rewards sites that answer questions for mobile users as well as for desktop browsers.
Have more good content. While quality is still king, among sites of high quality, larger ones appear to fare better than smaller ones. The more quality content that you add, the better off you are likely to be.
Be social. Hummingbird has the power to better track activity in social media. In addition, claiming your content through Google’s Authorship program can help you to establish your credentials as a content creator that Hummingbird should trust.
Found this part here : http://www.idealaunch.com/blog/content/hummingbird-the-latest-seo-buzzword/
The question is a good one.
If you would allow me to reframe it ?
I believe what you are asking is what is the best way to get free traffic to your web pages ?
The short answer is that there is no such thing. All traffic is paid either with money or with time.
So, it becomes a question of how much money/time do you have to generate that traffic.
And where or what is the best place/thing to focus your resources on ?
Do not restrict yourself to SEO. There are dozens of ways to get traffic to your web pages.
I hope this helps.
My perspective is that marketers must now rely on alternate traffic sources aside from Google organic search results.
In-person networking and relationship building (extremely important), social networking (regardless if its an active Youtube channel, Pinterest pin board or otherwise, depending on your niche) combined with offline tactics and local brand awareness are more important than ever.
In my opinion, it is not Google's concern as to how small businesses perform, unless it involves them paying in to AdWords. In order to survive an internet where search is a near-monopoly and is increasingly favoring big brands more than ever, survival depends on alternate forms of traffic and relationship building within your niche.
Old methods of "keyword saturation," exact-match backlinks and other such things are now gone, and relying on Google as being your daily traffic funnel is neither a valid nor sane business model.
IMHO, it is content marketing. Content isn't just king it's CONTENT MARKETING that is king. Content marketing is about authentically communicating value through web content, articles, video, etc. with the goal of acquiring customers. I think often Marketing professionals forget that like SEM isn't a one time thing but an ongoing process. Our process should be to develop relationship with customers via content that brings them value. This isn't a single campaign or effort but an ongoing strategic exercise. That is why content marketing is the biggest focus in SEM for 2014 in my opinion. Not any technical trick, capacity or shortcut. Quality content. Nothing more nothing less.
I'm glad you asked this question. I see some tools in the answers I hadn't heard of. But I will agree with - build your following. I rarely find what I'm looking for when I google things unless I use Boolean, quotation marks, etc. I really hope they fix their algorithm soon. But when people know where to find you and know you have good content they will do so. Also, I noticed in some choreography videos today that on the wall in the background the website URL for the choreographer was right there. Guess who stopped googling and went to that URL? Actually, after the 5 minute video I have it memorized. So, tricks like that may work for you. If you're looking for a broad answer - *clueless*. Google needs to do some hard work before I'll even bother trying to optimize (unless a client wants me to).
You can apply a lot of manual effort here and constantly edit and revise your content, but I recommend you create relationships with tool providers like BrightEdge and SEOMOZ and let their solutions do the leg work for you. With no disturbance to your site, they can identify where your opportunities for content changes are based and how your visitors use your site and how competitors are using keywords in your category.
John and others here are spot on with their suggestions.
Content is now king again, videos are vital, and relevant backlinking builds credibility.
I would add two things:
1. SEO is not dead, it's just not top dog anymore (thank goodness!). Keep your relevant keywords in there at around 1.5% optimally, but make sure that you don't sacrifice sentence structure or good text for the sake of squeezing one in somewhere. Natural writing. However, the bigger your following becomes, the less important SEO becomes. If you have the engaged traffic to organically spread your content well, you're winning.
2. Put Google+ to work for you. It's integrated tightly into Google's search formula and results and will continue to grow. Don't listen to those who continually cry doom for the "social network", it's much more than that and it's not going anywhere. It has become a cornerstone for Google around which they are building and integrating things, and it will matter more and more as time passes.
Video on a websites home page is the first requirement going forward. Why? Who owns YouTube? ...Google! Along with back links and use Google Places Local as well.
The company be prepared for multi platform and excellent content.
Video marketing is huge, especially if you can optimize your videos, embed them with rich keyword descriptions, and a proper linking structure.
Also Google Places is changing, and in many areas has already merged with Google+ creating what is now called Google+ Local. Keyword research has changed somewhat, as now the Keyword tool is now the keyword planner. Google makes you select their categories to categorize websites and businesses, when before you could name your own.
Blogging - give Google fresh, relevant content written for the human reader. Here are 2 videos that explain it all:
What is Inbound Marketing: http://youtu.be/5qoHtUVLhjc
What is Content Marketing: http://youtu.be/kJMzeepcIR8
Digital Marketing Trends for 2014:
Video Marketing will be the newest and most effective technology in 2014 for SEO.
The new SEO techniques are "Don't cheat and don't spam". Penguin & Hummingbird were designed for those that do.
Definitely engaging content over everything, much more focus on video (YouTube), back linking from relevant/popular sites (as opposed to just any site). These are what we are focusing on in 2014 as a integrated creative marketing firm!