Pushing and Attracting are two completely different forces, both in physics and in sales. Attraction is more powerful and successful.
Identify a clear and painful need in a specific target market and then create and distribute marketing messages that quickly communicate both. Use the doctor/patient approach: diagnose the pain and prescribe the solution.
Test your target market before launching. Make sure you have created something that people want to buy before launching and you won't have to push as hard.
Saw this on facebook today and thought it was interesting:
First of all, you should have the right product. If the product does not have an edge over competition or does not satisfy a certain need in the market, it will not fly, even if you push it to the market and that will cost you money to no avail.
Regarding the strategy, there is a strategic thinking process tthat leads you to choosing the best strategy that fits your product to your market. The process goes as follows step by step:
Perfoem Situational Analysis - SWOT Analysis - Set SMART Objective - Choose Strategy - Design Tactical Plan as translation of the strategy chosen. Finally, Excellence in execution is the most important part.
As per above, there is no one strategy that fits all but a strategy that fits your product and the market you intend to grab.
I use video email that redirects to my order page when the video or videos are finished playing. The system also has a auto responder built in if you want. Then after the customer views your email you get a report of it and you can invite them to a video chat if you want or need to. This is all in one system and very easy to use.. no downloading of anything. It is all web based.. Fantastic product.
I would love to show you how to use it and also make you a video for free.
message me back if you like more info
It is no longer about you, your products or services, and nobody likes to be pushed, especially buyers. You have to position yourself as an expert who provides value to attract qualified buyers. Buyers want added value and want to deal with experts, not salespeople.
You're confusing two marketing strategies: push (promote) and pull (attract). It isn't that you can't do both at the same time but each has a very different orientation toward the buyer. Google the term "push vs pull strategy" and do some homework. Assuming you're a small business, practically speaking, you need to focus on one at a time otherwise you'll drive yourself crazy. The beauty of the internet today is that internet marketing can give the little guy a chance to reach / attract a global audience. So given your stated "massive audience" intent, you'll probably be best to focus there. But, it is an area full of promises and potholes so choose your internet marketing partner wisely.
Hi Amaurys, I am somewhat interested in what product you are talking about.
Is this a new product for "Diaz World" or a new Amway product.
Amway as a corporation already have "tried and proven" marketing formulations, which I am sure you have knowledge about from your up line.
I am not associated with them, for a number of reason's, However I must admit they have been around for years, and for some, it works. However it is very hard work. (harder than what they say.)
On of the key points, is to have a story, (a true one) provide information about the products benefits, Answer the question, "what's in it for me?"
And talk about it, so that you generate interest.
Social media is one way, Blog's are another.
But I think you already know this.
In short, there is no easy way, No super highway.
You can make the best mouse trap, but if you do not generate an interest, and tell it's story, It's just a mouse trap. and people will not know or care about it.
Create a profile of who is your ideal customer, and target the places where you will find them via advertising, networking, social media, etc.
The best strategy is firstly to have something that someone needs badly (whether they know it or not)...something that solves an immediate problem or takes away a significant pain. Secondly is to make it appealing and reach them where they are (mentally, physically and emotionally). If you choose not to deliver on these two key things the rest wont really matter. Make it easy to buy from you and engage in conversation with you. Also a referral from a trusted source for the new buyer is always a plus.
First , you have to think about what area you will sell your product ? whether you are new to the market or in areas competitors ?
If you are new in the market, then you should be giving knowledge about your product and the advantages of your product than the other. Give free sampling or gimmic for first order.
But if you are in the area of competition where there is another brands that sell similar products to you , it is more difficult . Then you must do several things:
- Know the competitor price : If you already know, you can push new customer by giving a discount for first-order and discount program for the next repeat order by a minimum number of orders within the time period specified
- Survey of competitor programs : consider what the needs that customers want right now . whether in the form of rewards , reward trips , free products or gimmic . Sometimes, mistake of the seller is giving the gift regardless of the customer needs or wants . Every customer has different needs, depending on the segmentation. Moreover, for retailers who sell multiple products , you have to pay attention for other products they sell and make related programs between this.
The last one, either in the market or that new competitors in the region, for selling to retail market, be sure you can convince them that your product will be sold out. For this one, give branding for the outlet..