What is the best marketing automation software for small businesses?
I'm looking for an affordable option for our business that has some sort of integration with Salesforce. I'm familiar with all the big names in marketing automation (Marketo, Eloqua, Pardot, etc.), but I've yet to find anything that will cater to small businesses and still integrate with Salesforce. Any suggestions?
The right choice of automation technology is equally important for both the customer and the integrator. The customer understands what should happen and when, sees the logic of the project; the contractor is protected from unreasonable demands. Project risks are minimized, terms and budget have clear limits, requirements to functionality and quality of the future system are fixed. I emphasized a lot for myself by reading the article here - https://blog.airslate.com/workflow-automation-definition-mapping/. It is very important to understand workflow automation.
Pardot is , as you know , the marketing automation tool of Salesforce. It has many marketing automation activities like lead nurturing programs, landing page, dynamic content, automation and segmentation rules and much more. You can add your targeted campaign keywords also to track their progress. Search marketing and Social media can also be handled here.
So overall it is perhaps the best tool for small business.
Still the only other marketing automation software that is as useful is Hubspot.
For Marketing Automation options with integration into salesforce at a more affordable pricing you can consider: Ontraport, Infusionsoft, GreenRope, Act-On, ActiveCampaign, just to list a few.
Here's another source of info: http://venturebeat.com/2014/03/12/8-free-or-super-cheap-marketing-automation-systems/
Might be useful to know WHAT you want to achieve with the Marketing Automation software ...1) Measure lead to sales ROI ? Track Marketing Campaign ROI
2) Will you be doing advanced analytics and Optimization like A/B Split Test?
3) Open APIs and ability to talk to other software
4) Or you just need basic marketing automation features like:
a. lead scoring
b. behavior triggered responses
c. send personalized emails with merge fields
Disclaimer: We are a Certified Infusionsoft Partner. http://empathi-solutions.com/infusionsoft-crm-features/what-is-marketing-automation/
You should try GetResponse cause it's really user-friendly email marketing software. If you're not sure it's a possibility to get free trial version here http://getresponse.com
It all depends on the features of market automation software that you are looking.
If the budget is a constraint, and your need is limited to just using email, then you may integrate MailChimp with Salesforce. MailChimp can be integrated with your website as well. You could use platforms like InstaPage to create landing pages on the go, and there are many more plugins. Use a tool like Hootsuite to manage your social media posts. Yes, the only challenge is you have to use different applications to do your work and don't get the luxury of a single window reporting and analysis.
But if you are looking at setting up an Inbound Engine in place, you should evaluate - InfusionSoft, ActOn, Leadformix.
Post the demos, all offer free trials, so you could evaluate which suits your requirements and budget.
Full disclaimer: my answer is also what my company does. If you are using SalesForce and contemplating marketing automation, then you might find it economical to build a custom/semi-custom application that you would own for one time costs instead of "renting" applications that are a poor fit, are costly with renewing fees, or both. We have clients with custom built solutions that we replaced for the cost of SalesForce licenses alone, automation solution was a bonus for the same price. Not always the case, but we see it more and more frequently in our client base.
Hey Jessica - I've done LOADS of work around this space and have some pretty good ideas of what works well, and what works, but still involves manual work arounds. Price can have a huge effect on functionality too.
Let me know if you want to chat about it and we can set up a skype call if you like. More than happy to help.
There is no "best" as it really depends upon your situation, what you want it to do and how you plan to use it.
For Salesforce integration, you really should talk to them or to the person who set it up for you.
Affordable solutions include Aweber and GetResponse. Midlevel solutions are SalesNexus, ActiveCamapign, Hatchback, CYDEC and others.
Top of of the line is InfusionSoft and Ontraport.
Do some research using Google. Most offer demos so try a couple out and see if they meet your needs and price point.
Have you tried Act-on? We're a small business, and previously ran on Vocus (now Cision), and looked into using Act-on, which I believe had Salesforce integration. We ultimately chose Marketo, but Act-On was a close contender.