Does anyone have any ideas for a great promotional gift that a tutoring business can give to a high school student?
I have a non-profit tutoring business called helpafterschool.com. We employ local college students to tutor high school students after school. We have an opportunity to provide hand-outs to the students at freshman orientation.
The promotional item will serve two purposes:
1. Let freshman know about specific times and days of the week when we provide free tutoring
2. Promote our fee-based private tutoring i.e. (To request a private tutor call...)
Kids lose pens and pencils like it's their job. I would target the teachers and provide them with a supply of both to have for students to use when they find themselves unprepared for class. Customized sticky notes for teachers to use so helpafterschool.com is advertised on their desks and so the website is on their minds when students need extra help.
Assuming that textbooks are still being used in high school (versus on-line editions), I would suggest handing out promotional book covers which could have both the school name/logo/mascot, as well as some promotional material about your company (purpose, contact information, times/days of the week when services are offered). The promotional book covers are not only useful, show school pride, but also have your company information so studies will have the information for when they need to reach out.
I personally do not believe in promotional gifts. But if that's what you want, you need to offer something of substance that stays with them. About the only thing I can think of that stays with the student is their cell phone. So, possibly a well crafted and private labeled case might do the trick. If it's cheap it will find it's way to the garbage bin.
Personally, I would look to build an email list of all of the students and then send reminders that infer that when they start to struggle, call you immediately. Most will probably start to have problems in math withi 3 weeks. As you know, once they fall behind, it is very difficult to catch up. Another important market within that niche are those that excell. What motivates the parents within that niche is early on SAT training. If a student is a high performer, you probably can get them to a stellar level performance. It IS NOT best to wait one year before SAT's. Good luck. Hope this helps.