What are the best Social Media Platforms to use for a Leadership Consulting Firm?
I have a client who is Re-Branding their firm. They are upgrading everything. What are the best Social Media Platforms for a company of this nature?
Definitely agree with everyone regarding LinkedIn when it comes to any sort of consulting firm. They should have a presence there in the form of a company page, along with at least some of the executive leadership and employees maintaining active profiles. This means everything is up-to-date, but they should also have media uploaded to their profiles in the form of blog posts they've written, videos of trainings or presentations that aren't proprietary, and articles they were quoted in or had written about them.
The other important channel to be present on (and I'm surprised no one mentioned this one yet...but I'm not shocked), is Slideshare. Any whitepapers, slide decks, videos , etc. that the company considers suitable for public consumption can be uploaded there, and that platform is already integrated with LinkedIn (LI owns it now actually). Its a HUGE b2b channel, and an overwhelming number of the Fortune 500 have a presence there. Along with all of that, there are SEO benefits as well.
I would recommend also having a regular presence on Google+ if only because of the extremely-beneficial SEO that happens as a result of posting to that platform. Every post that's created on your company G+ page becomes its OWN webpage as indexed by Google, so needless to say its important.
Hope this helps!
Due to the professional nature of your firm, I would recommend LinkedIn. Excellent platform for networking, advising, and sharing industry related information with professionals and business in your area of specializing.
A blog is also useful, as it will be used to talk about your company, what you do and how you do it.
Facebook can serve as your customer service hub for social listening and engaging with your customers, responding to both positive and negative comments and/or monitor what is being said about your company.
Google+ is also recommended for group different associates, employees, customers etc. in circles based on subject or interest.
Linkedin with its clear focus on professionals& Corporates,will be a hands down winner in my opinion.However Leadership consulting being what it is,very essential to create an Expert image,to be valued for your consulting.Hence it will have to be a combination of Linkedin, Blogs& Article contributions to reputed international directories
.Happy&successful Leadership Consulting!!!
Linkedin is the number one choice in the business category.
That is a great question and so very important when doing any kind of branding. It is not so much the platform as it is how you use it. My advice is to be on as many as you can maintain effectively. First start with the basics, open and maintain a facebook, a twitter and a linked-in account. Beyond that you can try Reddit, Tumblr and Google Plus, but the key is to be interactive. Just opening an account and posting from time to time won’t drive the activity you want. The more you post on any platform (especially Facebook and Twitter because they are so large) the more you drive activity to your profile, and that is what you are looking for. You want to drive people to interact with you on social media, they do this by liking, replying, posting, re-tweeting, sharing and watching information you have shared. The more activity you can generate, the more you pop up on newsfeeds, and that brings more attention to your profile and ultimately your product. So post anywhere you like, where you feel the demographic works for your product, but post effectively, post often, and be interactive!
The ideal social media platforms for this sector are LinkedIn for professional connections and collaborative opportunities together with Twitter to spread the 'current' word and G+ for SEO authorship and brand development.
Where does their target market hang out as far as social media is concerned. My guess would be LinkedIn.
LinkedIn is geared toward professionals.
Facebook is more children, families and consumers.
Twitter is too full of tweets to be able to glean any useful information unless it happens to hit just as you are logging on.
In any case your client needs to establish a thought leadership position with their target market. This is done via blog posts, newsletters, targeted email to an opt-in list, live events and webinars.
LinkedIn, Twitter and web/blog to start. With the ability to link your social media channels - you can send articles and quick excerpts once you post. Creating solid and interesting content is key.
LinkedIn would be the obvious choice for a Leadership Consulting firm. Used correctly, it could lead to massive lead generation and conversion. Make sure you sign up with a few appropriate LinkedIn Groups. This will help establish you in the market and help you see what potential clients are looking for.
With so many platforms available it can seem difficult to know where to start.
First thing to ask is what do they want from their social media:
Increase fans / likes
Increase traffic to the website
Promote a service or product
By doing one of these you invariably achieve one or more of the others but knowing how you'll measure the success is key.
Identifying the best platform for their business will help in getting success from their campaign. The temptation for most is to head straight to Facebook and Twitter but other platforms such as Pinterest, Google+ LinkedIn and YouTube could off a greater engagement.
Other things to consider are
Where do the audience engage currently
Where do their competitors engage
How much time can the commit
You say it's a Leadership Consulting Firm so I'm assuming it's B2B, I would need to know a little more about the type of sector they work in and what their goals are however my initial suggestion would be to perhaps use LinkedIn as this is more B2B focused but back this up by using Twitter,
Hope that helps
LinkedIn. This sounds like a b2b target market so LinkedIn is the best choice. Post tips in related groups and in the general newsfeed. They will have people running away on Facebook.
Overall, Linked In will cover most of their opportunities, particularly if their profiles and the corporate profile are executed properly. If they work with B2C companies they should consider Facebook and Twitter Google Circles should also be considered. The key is: Who are their prospects and customers? My three rules of marketing provide an answer in very terse terms:
1. Go where the money is (Targets that can pay the consulting fees)
2. Sell what they want to buy (Message or Content Management)
3. Do it again (Look for clients you can stay with or are going to replace themselves with referrals)
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1) LinkedIn-- although it's important to be careful with this. Many people join groups and basically spam them with self-promotion, and that kind of thing gets tuned out. If you join groups, offer real advice and thoughts and not just constant self-promotion
2) Twitter-- people pretty much expect you to be self-promotional here, so full steam ahead
3) Google+-- It's not as active as Facebook or Twitter, but it's easy to use and firms can build up a solid presence there
4) Facebook-- I put it last because I do feel Facebook users are there more for entertainment/social, and not to hear business messages. Possibly the best way to use it is for the individual members of your firm to post occasional messages about what the firm does, things they write, etc-- just to keep their own networks aware of their work
More visual networks like Pinterest or Instagram might be useful if, for example, you wanted to post leadership-inspired inspirational quotes, something like that-- but that's if you have the time and are fully deployed in the above.
Lashondra, depending on who your client is?
Linkedin would be the first place I would spend time, after that, it depends on who the client of the consulting firm is - corporate professionals, C-level, small business, and in what industry.
I have not found corporate professionals and C-Level to be hanging out on Google+ or Facebook.... and few on Twitter, unless they are in a media/entertainment/high concept brand company.
And as Michael suggested, there are other online platforms corporate executives are hanging out. All depends on who you are targeting (and please don't say everyone....though that is for another post).
The best Social Media Platforms for a Leadership Consulting Firm is one where they are able to be visible to those whom they can best serve.
You did not define the niche. There are powerful hubs that are niche specific, then there are the one-pot-hold-all sort of platforms such as LinkedIn where they can be involved in groups to show who they are , what they know and what they are about. In that environment they can also have 'company pages'.
Google is also excellent. Here they can have and be part of circles where their audience is; and they can also host Google Hangouts for the same purpose as referred to above.
Another really excellent platform, though often overlook in the 'professional' circle, is YouTube. Again, depending on the niche is this is an excellent teaching and entertaining medium.
I Am Wishing You Well,
Peace +Much Love
I think the answers you have already are on the button, but this is what I have had success with:
1. LinkedIn - personal and business pages
This is the most professional of all the social media tools and you need to project a professional image accordingly
A great way to share some insights, blogs and articles (see below). Less professional than LinkedIn and an opportunity to show a more personal side
Often overlooked because you have to create your own circles. If you don't do the hard yards here it will be a lonely place. But if done properly lots of interactions can be developed
A business page on Facebook can be a great networking tool. It's also a great way to advertise your website, blogs and articles that you write
Blogging is a way to share information on topics of interest and used as a teaser to get people to come to your website to find out more. Less formal than article writing so some more personality can shine through
6. Article writing
Online article websites such as Ezine and others specifically tailored for your industry are a fantastic way to impart knowledge and experience - just enough to be a teaser to lead back to the website. More formal than blogging
7. Instagram, Flickr, Pinterest, podcasts and You Tube
To the extent that sharing images and videos can promote your business, use these tools to get the message out there
A combination of all of the above is the best, I think. To rely on one or a few is not enough. Its great fun to see the different interaction with each grouping.
For me the key platforms for a business of this type are LinkedIn, Twitter and G+ (probably in that order).
LinkedIn is the obvious answer is it is the largest professional platform of its type. There are others, but none have the same coverage or the same depth of tools. Given that your client could now publish content on LinkedIn, they will really be able to expose their expertise. In addition, they can join and become active members of key groups and when they have some buzz and interest in them, can create a group. With groups they create they will need to ensure that they keep them active. Nothing worse than a stale LinkedIn group.
Twitter is a key tool for both professional and personal use. Don't just use it as a broadcast tool. That is the trap many company profiles fall in to. Follow the right people and profiles. Create conversation and importantly have a point of view. Without those, the presence is merely that, just a presence.
G+ is important for two reasons. The ability to link with key people in their sector, but obviously also for SEO purposes. Depending on topics, they may also look at creating events via hang-outs. Not knowing detail of your client, its hard to recognise if that is appropriate.
Happy to help further if it would be of benefit.
Lashondra - there some networks that seem to be active/effective only in some countries - Yatedo, for instance, is used extensively in France and some French-speaking countries. In addition to online social media networks, you would probably also want professional networks like, for instance, the Institute of Directors in the UK which can help connect with senior execs; many Old Boys clubs etc etc. If you have more details on the industry, I could be more specific...
I would strongly recommend you using LinkedIn, especially since you are dealing with a Leadership Consulting Firm. There are a number of influential Groups. Teleos, Linked 2 Leadership, Leadership Think Tank, Harvard Business Review, Wholehearted Leadership and Irish Business and Professional Network that are certainly worth considering.
There is the Worldwide Management Consultants and Consultants Network that would also share an interest.
I wish you every success.