What are the best Social Media Platforms to use for a Leadership Consulting Firm?
I have a client who is Re-Branding their firm. They are upgrading everything. What are the best Social Media Platforms for a company of this nature?
Definitely agree with everyone regarding LinkedIn when it comes to any sort of consulting firm. They should have a presence there in the form of a company page, along with at least some of the executive leadership and employees maintaining active profiles. This means everything is up-to-date, but they should also have media uploaded to their profiles in the form of blog posts they've written, videos of trainings or presentations that aren't proprietary, and articles they were quoted in or had written about them.
The other important channel to be present on (and I'm surprised no one mentioned this one yet...but I'm not shocked), is Slideshare. Any whitepapers, slide decks, videos , etc. that the company considers suitable for public consumption can be uploaded there, and that platform is already integrated with LinkedIn (LI owns it now actually). Its a HUGE b2b channel, and an overwhelming number of the Fortune 500 have a presence there. Along with all of that, there are SEO benefits as well.
I would recommend also having a regular presence on Google+ if only because of the extremely-beneficial SEO that happens as a result of posting to that platform. Every post that's created on your company G+ page becomes its OWN webpage as indexed by Google, so needless to say its important.
Hope this helps!
Due to the professional nature of your firm, I would recommend LinkedIn. Excellent platform for networking, advising, and sharing industry related information with professionals and business in your area of specializing.
A blog is also useful, as it will be used to talk about your company, what you do and how you do it.
Facebook can serve as your customer service hub for social listening and engaging with your customers, responding to both positive and negative comments and/or monitor what is being said about your company.
Google+ is also recommended for group different associates, employees, customers etc. in circles based on subject or interest.
Linkedin with its clear focus on professionals& Corporates,will be a hands down winner in my opinion.However Leadership consulting being what it is,very essential to create an Expert image,to be valued for your consulting.Hence it will have to be a combination of Linkedin, Blogs& Article contributions to reputed international directories
.Happy&successful Leadership Consulting!!!
Linkedin is the number one choice in the business category.
That is a great question and so very important when doing any kind of branding. It is not so much the platform as it is how you use it. My advice is to be on as many as you can maintain effectively. First start with the basics, open and maintain a facebook, a twitter and a linked-in account. Beyond that you can try Reddit, Tumblr and Google Plus, but the key is to be interactive. Just opening an account and posting from time to time won’t drive the activity you want. The more you post on any platform (especially Facebook and Twitter because they are so large) the more you drive activity to your profile, and that is what you are looking for. You want to drive people to interact with you on social media, they do this by liking, replying, posting, re-tweeting, sharing and watching information you have shared. The more activity you can generate, the more you pop up on newsfeeds, and that brings more attention to your profile and ultimately your product. So post anywhere you like, where you feel the demographic works for your product, but post effectively, post often, and be interactive!
The ideal social media platforms for this sector are LinkedIn for professional connections and collaborative opportunities together with Twitter to spread the 'current' word and G+ for SEO authorship and brand development.
Where does their target market hang out as far as social media is concerned. My guess would be LinkedIn.
LinkedIn is geared toward professionals.
Facebook is more children, families and consumers.
Twitter is too full of tweets to be able to glean any useful information unless it happens to hit just as you are logging on.
In any case your client needs to establish a thought leadership position with their target market. This is done via blog posts, newsletters, targeted email to an opt-in list, live events and webinars.
LinkedIn, Twitter and web/blog to start. With the ability to link your social media channels - you can send articles and quick excerpts once you post. Creating solid and interesting content is key.
LinkedIn would be the obvious choice for a Leadership Consulting firm. Used correctly, it could lead to massive lead generation and conversion. Make sure you sign up with a few appropriate LinkedIn Groups. This will help establish you in the market and help you see what potential clients are looking for.