What is the best way to advertise an affiliate marketing site?
I just set up my site and have received some traffic but little conversions.I have a very small advertising budget and I am not sure if I should use Google Ad Words or try a better source of getting traffic.
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Dear Mr. Hibbard,
you should open a blogg linked with your affiliate marketing site. A place where you can share your knowledge about affiliate marketing. Then, you can create a newsletter for sharing your tips with your followers.
Give value. This generates word of mouth.
You drive traffic to the websites which has the affiliate products listed or you drive to their websites where your traffic ends up buying from them. It only gets hard to find the perfect niche to promote affiliate products and advertise a product or service which solves the audience’s demands/issues. Another thing to focus in is your content, try to use those keywords which you are promoting and drive traffic which you target. You should tell a story, emphasize how one can enjoy the online business experience, hence the attributes, how you learn or how can one benefit from a particular product. Social Media, Blogs....e.t.c. Simply it's all about cause and effect,you can start by inviting your website visitors to try out this particular product you are endorsing. That’s when you will introduce the affiliate website that you have. The effect is people would want to know what they are purchasing, is some that has been purchased by others before, and if so did they have a good experience. In this way, promotion of the affiliate websites will be much easier. You have a window of opportunities and some times that window is variably narrow depending .You have a window of opportunities and some times that window is variably narrow depending on numerous amount of factors regards to your business.
Ok I have vast experience of affiliate marketing and I can tell you that Google will not be your friend on this type of business strategy. In the case of SEO, any gains you gain now can easily be lost as soon as the manual reviewers spot that it's a thin affiliate site (as you called it an affiliate marketing site rather than a site which also offers affiliate products, the chances are it's a thin affiliate) you will get removed from the search index. So if you're going to go for SEO, become very acquainted with the following page and stick within the guidelines:
In terms of Adwords (PPC) under normal circumstances, if you're advertising a relatively popular product or in a popular niche, you're going to be up against a lot of low profit competitors. Low profit means people who are bidding very aggressively for relatively little profit, they then upscale it massively to ensure they still earn a lot of money.
Your best bet if one of these two is your choice of strategy (bear in mind there are other valid ideas above) is to remove Google from the equation and do it through Bing instead. They are usually a lot slower to spot thin affiliates and their PPC has a higher profit margin, the downside being that you won't get as much traffic.
Either way, if your traffic is not converting anyway (which it isn't) then PPC is going to be wasted money until you can get your onsite copy converting.
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That would depend on how you plan to use it. If you are planning to use it as a sales platform, that is posting your affiliate product line on it. Or as an Information site, such as a blog or specific means to gather your own sales force, your affiliates, to sell your produces or services. Both programs are interchangeable that is true, but could become confusing, particularly to your clientele.
Remember the adage," Keep it Simple". multiple single page websites or landing pages also called squeeze pages, linked directly back to you main website, tag everything, capture your list, at each entry point, including your main website, this is double optin. You'll be absolutely sure your guests will purchase then. You will also need to register for Google analytics, to help track what is working. Don't be afraid to tweak you content, adjust your sales pitches as well.
Hi Frank you can use any kind of affiliate programs to possible bring in more click per pay, but I know for sure that we use clickbank on our site. www.clickbank.com this is the link and also a how to video that might give you a better understanding of the process. https://www.youtube.com/watch?v=5r0uCDuW_Eo
The BEST is, of course, relying on organic growth to your site (SEO, backlinks, etc), but I don't have either the expertise or patience for that so I simply send massive emails to people/businesses I believe will be interested. It is also slow, but more predictable than hoping on SEO. I've acquired big email lists from marketing for local businesses, and can now set up campaigns for myself nearly anywhere in the US/Canada.
SEO is the way to go, and heavy social media. great resources : http://designhouseagency.com/3-simple-and-free-seo-tips/
Frank: I would suggest checking out sites that specialize in promoting Affiliate advertisers such as yourself. The top three ad networks in this space are: Yabuka Media (yabuka.com), ClickBooth (clickbooth.com), and AdBlade (adblade.com). All offer CPC campaigns with no minimum spend but to open an account will require up to a $1,000.00 deposit on a credit card (this should be refundable if you don't use all the funds on your campaigns). All should offer tracking/conversion pixels so you can understand exactly how much it is costing you to generate the leads and if those leads are profitable. Ultimately your objective is to set a CPA (cost per acquisition) goal and then to spend on the distribution vehicles that achieve that CPA goal for you.
Dana the name of the site is ZippySave.com and it is purely a affiliate marketing site.I must admit I put it together myself and it looks primitive to say the least.Money is very tight for this project.
thanks for your response
Before spending money on Ads, work on your social media and do a solid campaign for your target audience. If you aren't using sm to it's full potential, because you don't know how to, then it would be worth it to hire a writer and/or marketer to get it going for you.
It would be more helpful to know what your business is or what shape your website is in. I saw a few things online with your name and if it's all the same, I would remove your social media accounts and other info online about your previous business if you want to be taken seriously in your new business.