What is the best way to advertise your business if you do not have a marketing budget?
I have very little if no money to advertise my business. What are some inexpensive or free ways to effectively market your products and services
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Get Social with Social Media! Use a site like Buffer.com to manage your posts to save you time. And it's all FREE!
No matter what your business is, the best way to advertise sans marketing budget is word of mouth! This doesn't have to be in the traditional sense, where you're hoping people run into each other at the store and chat about your business....there are a lot of free ways you can push people to talk about your business!
Everyone on here is so right: social media and website are a great way. Offer incentives for people to write a review about your business. I'm not sure what kind of business you have, but say let's hypothesize and say you have a coffee shop. You can offer 10% off your next drink if you leave a review of your experience. Or how about incentivizing a day of free in-store refills if people help you hit 500 fans on Facebook? Etc. Be careful how you word things though.....don't make it seem like you're trying to BUY positive reviews from people.
If you are a brick and mortar, host groups, events and get-togethers at your business if possible. That way other people are doing the work of bringing customers and attention to your business.
Hope this helps, and good luck!
I appreciate and liked this post. It is quite interesting as working your business to develop into what you would like it to be is quite difficult if you don't even consider of having a strategy. With a marketing plan, you may utilize what you currently have in the most effective way possible. So I am grateful to learn more from you guys. Looking forward to hear more of your ideas. =)
Here's a good low-cost marketing tool that almost no one knows about: One-to-one direct mail...
Create a good, strong, compelling but simple mailer (oversize postcards can work well) and mail it one at a time to key prospects as you identify them. Follow up with a personal phone call directly to those prospects in 3-5 days. Follow up with another mailer and phone call 3-4 weeks later. Track each one like a bloodhound, and don't give up.
Works much better than old-fashioned cold-calling. Just remember, if you don't have the marketing budget you're going to need to put in the extra personal time and effort. There is no free lunch in marketing -- regardless of all the new gurus who promise that there is.
Here are three simple things you can do:
1. Do social media marketing and networking i.e. Google+, Facebook etc... (it's best to pick one at first and then add on other networks).
2. Find out the top companies/people in your industry and build an alliance with them. This helps if you're not a direct competitor with them. You can write guest posts for them on their blogs, they can send out email promos for your products in exchange for you doing something for them.
3. The last thing is that you want to write press releases that are keyword optimized and put them on the free press release sites. You can also try to submit them to your local paper.
These things will get you off to a great start.
Obviously by using technology, social media and blogging.
This is not advertising per se but start by making sure that you are taking full advantage of all the free listings, directories, etc. that are available to you. Your business is already probably listed in quite a few places online. You can search for your competition and see what sites come up. That'd be a pretty good start for where you ought to be.
Make sure that you have claimed your business page at Google, Yahoo, Yelp, etc. Once you've let them know that you are the business owner, then you'll be able to fully enhance your listing and update it. You'll also be able to respond to every review or comment that appears. It's important that you do this to show that you're paying attention and that you care.(your responses should be well written, polite, respectful, of course, because they'll be there forever.
And, in general, start to pay close attention to your online reputation. Reply to anything written about your business and be part of the social media community by writing and replying and "showing your digital face".
You can get a lot done for free.
Go out and network. Get to know people and help them get to know you. What events are in your area that you could attend? Where does your target market go? Who are the power partners that you could connect with who can refer business to you?
There is a website 100% dedicated to answering your question. I have been on their mailing list for two years and recommend you take a look. The list is Free. 100FreeMarketingIdeas.com
Ask yourself the question? What would I do if I was homeless? How would I get food? How would I get shelter?
When your at risk of homelessness, the brain will start to think out of the box, aligned with your instincts. What are my strengths? What are my weakness's? Who can I ask for assistance? Who do I need to talk too? What are the resources I currently have? I can beg...........Yes you can beg for business, however is that the target market that will be with you forever.......probably not.
Its about doing a 180 degree turn on your thinking. Advertising is about parting with cash and hoping your customers will see and come. There is a skill with advertising, known as copyrighting and unless you get this right, the emotional triggers with your target market then advertising probably is a waste of money.
Look at who you are? What are your strengths? Who is in your social circle? Who has the knowledge, skills or maybe contacts that can lead you in the right direction. What sort of knowledge, skillset have you got, that you could maybe trade information, a free design, a free logo?
"Its never about resources........its about about resourcefulness" - Tony Robbins
Is your business local, national or global? Is your product a specific niche? Who is your audience? What are you trying to sell?
These are the questions that need to be answered before you try and market the business as it will affect your tactics.
Memorable business card
Speaking at events where your audience is
Website content - SEO
Social media presence
Spokespersons or ambassadors for your work (previous happy clients)
Word of mouth, asking for referrals and doing any press releases for your company that you are able to.
Great advice here! By advertise, if you are referring to building awareness specifically, I agree that blogging and engaging your audience where ever they are smart ways to advertise. Other marketing angles on a low budget would be giving away your expertise in the form of a newsletter or blog in order to get people to opt-in and give you their email. With opt-in emails, you can use free services such as MailChimp to send value to them and keep yourself on the top of their mind. You can also offer them something to give them feedback on your product or service in the form of surveys, which are also free from companies such as Survey Monkey. Good luck!
All these area great answers.
A few off the top of my head.
Here's a couple links to some blog posts I wrote about it that goes more in detail.
It isn't easy, and requires a consistent effort. Good Luck!
Use a tool like PostBeyond(postbeyond.com) and provide content to your staff, friends, and family, so they can easily post to their social media networks.
I'd go with Ana for her points on social marketing as well Chris who added up the effectiveness of content.
Keith, it's all that you wanna to fix / target the set of people / community that you'd really need to go along further. Probably this helps in making your first pace well & good. To do so, you can initially move up with the content marketing - Just post your effective stuffs and composition in social networking sites where you can be experiencing an active involutions.
Whilst, speak out your business through videos, email's (that holds your article content, video alongside) but never forget to give way a "Catchy" title for any of your compositions.
Besides, try spreading over your business info through some paper work's like brochures / pamphlets to your clients that may persuade to look through it. Also add it to your social profiles in order to reach the global audience.
Hope this may help you at some point.
Good luck Keith!
Post on LinkedIn advice and knowledge. Connect with people who express interest to determine if you have a value proposition that works for them.
Find sites like PinInterst that gie you access to particular market segments. Again offer advice and knowledge to enable interested prospect to see what you ofer.
Create awesome content and have it go viral. Definitely much easier said than done but in theory you could create the next viral Internet sensation without spending a dime.
1. Start with social media sites: Facebook, Google+, Twitter, YouTube. Try to have one domain name across all sites. Create business pages on all social media. You can feature your work on YouTube!!
2. Website. If you don't have a website, get one now. You can do this for free on Google, Weebly. Search free websites. Make sure that your domain name is the same as your accross the board.
3. Once you are happy with the look of your sites, start to get followers by joining events. For example: for more Facebook followers, join Friday Facebook parties. To find these use a hashtag, you could type in the following: #FacebookFanpage, #FridayFanpage, #FacebookFriday