What is the best way to create returning customers?
I have a quality product that customers enjoy, but I have no idea what I should be doing to prompt them to purchase more of my bags after the initial contact.
Right now I give out business cards to anyone who purchases a bag from me in person so that they can go to my website for e-commerce purchases, but aside from that, I have not done anything else. Please help!
Carrie , As you said its a quality product that customers enjoy, Well from your sentence I shall say that you have to increase your customers wish to buy ,How to do that . First by studying your products prices compare to the same products , Second, By making difference in between your products & the rest e.g making all colors available , making different styles so to make more choices for them , Third, use sales promotion so that to encourage them to return back & buy . believe me slight difference can make a lot with customers . thank u
You have to create an experience unlike any other to build and maintain customer loyalty; your retail store through your e-commerce site, all must become seamless in your customers eyes. What I mean by seamless is, all interactions with your customers must be uniform across all mediums; cant do one thing in the store but another for the website. All employees must be bought into the mindset of ultimate customers experience; see the Ritz Carlton hotel for further examples.
-BE DIFFERENT.. find window in customers mind.....give something that they can remember..it can be any thing like a weird product variety,a showpiece. normally it is related to food ,sex or danger.
Carrie, you focus on building a fantastic product. Differentiate. Make a bag that no one else has thought of making. New designs.
Leave the marketing to a marketing company that will manage your Facebook page, website, relationship with companies like Gifts.com etc..
Your energy should be spent on the product.
Great, prompt, courteous and thorough customer service!
Hi Carrie. I suggest you to :
- Give them voucher for next order when the customer buy your products
- Always ask and record for complete contact person your customers so you can contact them anytime you have a new models product, occasional discount or another program
- Send them private messages as a questioner about customer product satisfied, if they giving you good feedback, you can offer them for take next other
But if they give you bad feedback about your product, tell appologize and ask for the suggest from them, so you can repair and offering them again next time
The important point is, you must more active to pickup the ball, don't wait them go back to you..
Work to do more than the customer expects, even if it is only a little thing. There is a primacy / recency thing that happens and people remember the very first and the very last parts of the connection. Do something that leaves that lasting memory (or unexpectedly followup after the sale).
The best and the absolute best way to create return customers is to make your transaction an experience. Create an experience they will not forget. Make them laugh, make them cry and make them fall in love with you and who you are. If you can create a positive and emotional experience they will not forget you and they will have an emotional bind with you. The best way for them to recapture that feeling is by coming back to buy your product.
Ensure they have an exceptional initial purchase experience then thank them and follow up with them using a consistent stream of soft marketing messages.
We all invest so much time, money and energy into generating that first sale that we often forget that that is really just the beginning of the process. Continue to market to your first-time/one-time customers and they will become long-term sources of repeat and referral business: clients!
Best of luck, Frank
What are you doing on social media and SEO? Does the site have a custom CMS? Are you involved in any conferences? Also I had a friend who was in the same, she got involved with a lady importing high quality shoes and jewellery and started throwing tea parties. Network network network
Provide an outstanding customer experience and let your customers know you care about them as individuals rather than just "making the sale."
The following presentation may give you some additional ideas as well:
In today's marketplace -- especially in your market -- competition is rampant and consumers have less disposable income. That's why I feel that everything centers around your brand.
Getting customer's to believe in your brand is paramount to offering them more products, styles, discounts or countless other marketing gimmicks. After all, do you care if your local grocer stocks more items on their shelves or offers you a coupon for something you don't need? No! In fact, that may only add to your frustration.
Customers don't become loyal clients until they believe in your brand. Once that happens, they not only become return buyers, but advocates for your brand.
It's the difference between shopping at your local discount store because it convenient and cheap, versus driving across the state line to buy a pricey dress from your favorite retailer because of how shopping there makes you feel. It may be something tangible… like the quality of their goods. Or it may something you can't quite put your finger on, but you know that you love it, trust it and believe in it.
So my advice to you is to settle who you are (Brand Values), what you do (You seem to have a good grasp on that), how you do it (That too), who you do it for (Figure out who your most loyal clients are and find out why they buy from you) and why you do it (Brand Purpose. Hint: It's not WHAT but WHY).
Thank you to everyone below who has given suggestions. I offer a consulting service. Because it is educational in nature it does not often lead to repeat business. Once clients are educated they don't need me any more. These suggestions are helpful. One thing that has helped me is that many of my clients refer me to others. Any suggestions on how to set up referral programs would also be very helpful.
You can ask people how you might be able to help their business and if you can do so. There's a million ways to "love your customers" from loyalty programs, referral bonuses, exclusives or pre-sale exclusive opportunities. Feedback on satisfaction/taking suggestions and showing appreciation for that also works.
Give them a discount for the next purchase.
It can be progressive, i.e. more bags -> larger discount.
prepare their data-base and start calling them back to know feedback of your product. and when are they gonna buy it again . note it down and call them back when its time.
analyse the data collected after a while which will tell you which segment , area age group is buying more , then you can plan your strategy for a fresh marketing
Build a trusting relationship on their terms; not your companies. Non-verbal communication is the key.
In short, satisfy. In detail, this very much depends upon the business. Sometimes one purchase is all you could expect from a customer. But, even then, referrals are golden. Something a lot of startups neglect is process: Recognize a need, fulfill it, and follow through. Did you solicit your customer's opinion after sale? Did you ask for repeat business? Advertising is impersonal. Sales are built upon relationships.
Consider enticing them with a second visit discounted item or email response thanking them for their purchase and if they ever need more product to come and see you.
You have a quality product you say and the next ingredient is a winsome and effective customer service personality and the third ingredient is a customer need for your product. You have to ask "why do they need mine over others?"
You say results are poor so you need now to create that need for them to buy yours over others. Good luck