What is the best way to create returning customers?
I have a quality product that customers enjoy, but I have no idea what I should be doing to prompt them to purchase more of my bags after the initial contact.
Right now I give out business cards to anyone who purchases a bag from me in person so that they can go to my website for e-commerce purchases, but aside from that, I have not done anything else. Please help!
Success tip: the best time to confirm the next meeting/purchase, is while you are in the current conversation. In NLP lingo, this is called anchoring. Neat.
I do this with every single contact point and every single client, prospect etc.. Also works 100% with non-business situations too. Nice.
Here's how it works for me for my service (Breakthrough performance improvement coaching with guaranteed results). Feel free to adapt it (you have a physical product) or let's chat and we'll tweak something that resonates well for you):
For example,iIn a workshop/conference keynote I'm delivering, say my Get UNstuck NOW! program, many times I'll demonstrate and share solid reasons why each participant will want to harness the positive energy of their AHA moments, real time, right there - for access to it, on demand, at any time they choose, later. How awesome is that!
And I make the next-time connection right there each time. Here are some examples, it sounds like: 'And you, like so many other leaders, will want to share your excitement, in the moment, with me, as we experienced it together here just now". "Here's what you do: pick up your phone, do it right now (many do) and TXT/Skype/Whatsapp or Voice/email or carrier pigeon me to celebrate your results." "And as my thank you for sharing, I'll answer live when I can, or reply with my gift of (offer), as my treat." And someone surely connects right then, and I do answer and we have fun in audiences of many hundreds of people.
In your quality bag product, use this strategy for them to send you pictures with them enjoying it. Capture the energy of you with them right now, each time they pick up the bag and are energized again. Wow.
Keep a wall of photos of happy customers on your website. And a version in your store or when you are with them in person. Capture the energy of the moment.
Continued success Carrie ;-)
My dear, business card is just a step to creating a lifelong stream and retention of loyal customers who in turn will help you market your product FREE of charge. TalkFusion, digital video communication platform, helps you leverage the way you communicate your business in style and class without breaking the bank! If you'd like to know more, let's connect.
Carrie... my first question will pertain to not HOW to get customers to return to buying from you ....but WHY would they?
Not sure what 'bag' it is... but I will assume a hand bag? If so....
is there a reason for me (your customer) to have more than one bag? If so, what are they, and are you using that in your messaging.
Is there value in the bag, that knowing they purchased the bag, you reach out to the with those reasons as to why they should come back for another bag (via a thank you email with coupon, etc.)...i.e. You have a Bag for Each Season program......
What is it about your bag...that someone should buy more than 1, than package a program around that.
But as others stated, then make them come back because you deliver an awesome online and in person experience. Great customer service (those thank you's) and personalize messages to them based on their behavior.
Create an awesome shopping experience with a great product and customers will come back.... think about your favorite places you shop repeatably ...why do you? Mine are QT, Publix, Nordstroms, Amazon, Target..... why???
Hi Carrie, once you make a sale, you need to add more value (additional surprises so they talk about it) and maintain the relationship by staying in touch with them through e-newsletters, specials etc. If you would like to learn more go visit VelocitySelling.com Bob
Kill 2 Birds with 1 Stone.
Use email and social media marketing to reach out to current customers. Offer them discounts on Birthdays and Holidays. Send them Limited Time Only notices that if they like your page on Facebook they will receive a specific offer, this way they utilize the offer becoming a repeat customer and spread the name of your brand.
You can create vouchers (100 or 200 or ..... $) and sell it to the customers .
Then they will give it ti any friend as a gift to exchange the vouchers from you.
- Consider this - if you purchased a bag what would prompt you to return to that store? Are you delivering whatever that is?
- Customer loyalty program or referral program is another suggestion.
-Technology plays a huge factor in marketing products and services - two ways you can explore this is to get a text marketing system where you can keep in touch with your customers, share your special offers, ask for referrals and get a virtual business card and ask them to share this. If you would like help to pursue these send me a message.
This is one of the most overlooked ways to get more business!
A great way to entice customers to be repeat customers is with a customer rewards plan and an easy way to set one up is with text messaging. Offer existing customers something to entice them to opt-in to your text messaging campaign (they can opt-out at any time) and then you can send out special offers, new product announcements, etc. through texts to them. Once set up, it's a fast easy way to stay in contact and the best part... about 97% of texts get opened!
Hey Carrie, great question. It certainly is a challenge to get returning customers if your product or service is a one time purchase. My suggestion is to create a value proposition for your existing customers that shows them that buying one bag is not enough and why buying multiple bags can be of benefit to them. I'm not sure how you would do this, it's something you would have to put some thought into and come up with. If you were providing a recurring service you wouldn't have this problem but I suspect yours is a product which once bought doesn't need to be bought again. Or does it? But why? Answer that for your customers and promote accordingly. Cheers.
Follow up, follow through. Ask for more business. What else can we do to help you? Ask for referrals or have a referral program. Find out why they bought from you. What else do you have to offer them?
The best way that works for me is be honest and relate to them. Take the extra min to make sure they are satisfied. Send them a thank you message and on birthday send them a card. We live off of repeat customers.