Actually, there are dozens of ways for virtually any business to differentiate themselves from the competition. I recently wrote an article on this specific topic:
As marketers, we have become homogenized.
I would first determine who your competitors are in the unique vertical that you are trying to target. Second, you should exemplify your unique selling proposition by showcasing your talent (content is the new advertising). Third, your content needs to be optimized for search.
We are in the age of inbound marketing. Develop a paradigm shift with your customers. Make them want you.
The first thing is your packaging. If you feel you can sustain with the package which is not available in the market (do not go for profit at the moment), Just go for it and grab the market. Once you have the market, you have your customers on your finger tips and can play with them in any terms you feel is better than others.
Second thing is the type and quality of service you are going to offer. First of all make sure that you can offer the best of best what you have in mind than others. If yes then go for it along with handsome package.
The web design industry is saturated. Coupled with all the 'free' website platforms (flavors.me, about.me etc) it's becoming increasingly difficult to carve an identity for yourself but not impossible. You need to target a specific niche (e.g. websites for restaurants only). Though your market size will be smaller you'll be able to specialise. As you've been adviced already, don't try to be everything to everyone.
We see many good answers here. Review and fix your presentation.
Still, for potential customers or people who doesn't know you well,
first impression counts; hence, your company name, logo and slogan
would give you an idea of your impact. Adjust accordingly but in line
with your vision... and do it just once.
You have to start with your customer's requirements and how you will meet them. As investors say, "Don't tell me about your fertilizer, talk to me about my lawn." Add value beyond the product that speaks to their requirements. Use disruptive strategies to change the rules and create barriers for competitors. One thing NOT to do: pitch pitch pitch
Foremost, your Marketing Strategy must be rooted in your business per your industry. You may be a leader, follower or a niche player regardless your communication strategy and its functional aspects e.g. messaging must be purposeful and focused. The presentation may vary, be unique, abstract and a creative snowflake if you wish.
Who are you? What’s your end game? Who are your customers (not generic, but specifically)? What can you reasonable provide?
I’m not going to bring a football to a tennis court. At least not normally, unless there is a purpose to it for example long snapping drills over the net. Football analogy curiosity of the impeding Superbowl
Know thyself, the environment, the need, the audience(s) and the adversary
Platform People Purpose Pitch
Remember rain and rolling hills contributed to Wellington’s defeat of Napoleon at Waterloo
You have to clearly identify what makes you, your company, service and/or product unique. Blog & use social media to establish yourself as an expert in your field. Don't just talk about how great your or your product are, but how you can solve a potential client's problems.
It's about building relationships and sounding like there's a real person behind the company. Even if you're B2B, you're still dealing with people who want to deal with people.
Pick a niche. You can't be everything to everybody. Though I can do graphics, advertising and web design, I specialize in social media training, set-up and implementation only. I work with strategic partners for other services. It makes a big difference.
I can offer some high-level answers that might help :-)
The best way, seems to me, starts with knowing the audience you seek:adults tend to use the Internet more to attain employment-related information or for job-related activities, while teenagers more often seek educational information and use the Internet to support school assignments. Adults also used the Internet more for product intelligence, purchases, news and pornography. Adult males are the main group to use the Internet as a source of news. Teenagers are more likely to use the Internet for gaming, listening to music and social interaction. Finally, adult women and teenage boys are the groups most associated with using the Internet for sales, advertisement and other money-making endeavors. Business people can be categorized similarly if yours is a B2B business. So the features and content should be engaging and fun for the particular group of users in focus. And the kind of content that will satisfy these needs (which Michela also mentioned) depends on the user group as well.
Then again, The current period in human history has been called the “Age of Authenticity” by esteemed social philosopher Charles Taylor, Professor Emeritus of Philosophy at McGill University, in his 2007 book, A Secular Age. Given we agree with Taylor’s identification of the individual modern mandate, perhaps the most important consideration to develop differentiated campaigns for SMS users is to realize legitimacy and transparency are essential to engage people in these venues. In other words, to appeal to the ‘authentic’ individuals in the SM venue, the site messaging and response rates to user queries or comments must be more open, with deeper and more interactive consumer engagement,
Hope that helps :-) We can get into more detail by phone if you want to chat sometime. Cheers
Besides of course the unique and a WOW content,
1. To constantly up the system, constantly add new, improved features. As the digital tech world progresses, so should your business.
2. To constantly produce innovative reports catering to present market trends and sending them personally to all the leads in the pipeline.
3. Keeping Social Media activity not only limited to your business promotion but also very personal and fun.
4. To have a dedicated team who is constantly in touch with the potential leads and their warm and polite attitude toward them.