What is the best way to do business online without appearing like a spammer?
I want to grow my customer base with a health/wellness/weight loss product that has a 100% money back guarantee. How do I get my message out there to attract people to my product?
The online weight loss industry is a tricky one. It's so easy to be seen as a spammer as there are so many out there.
My advice would be to keep it real. A bunch of ads and articles are probably not going to work as well as you would like, since many are already apprehensive about these products.
Start by building relationships on social media. This takes time and effort but is worth it in the long run. When people get to know you on social media as trustworthy and a valuable source of information on health and wellness, they will be more prone to trusting you that what you promote, actually works.
Good luck with your venture!
Canada is just about to pass into law a draconian law against perceived spam.
I don't think this will benefit anyone. It only gives the illusion that politicians are doing something to earn there inflated cushy salaries.
Several ideas here: 1. To avoid looking like or being labeled as a spammer know who you are sending any emails to. Spammers just throw stuff out there and hope it sticks somewhere. 2. Testimonials are almost as essential as a good product. 3.Networking organizations, word of mouth 4. Build an informative website. The more information you can give on your website the better. 5. money back guarantee is great proof that your product works is better.
1. Make a website that contains a blog.
2. Market the blog all around.
3. Build a good facebook profile (not page) and keep posting valuable information.
4. Link your facebook to twitter.
5. Make videos.
6. Start an email list and email your fans at least once a week.
7. Repeat and keep up the good work.
Let me preface what I am about to say by stating that I am no marketeer, but I know a few little things. I am sure that there are others who would know more, or even better than I.
That said, in my experience, there is very little that you can do without behaving like a spammer. One of the easiest ways is to create a marketing video for a media channel such as Youtube, then make sure that you list the video's keywords for things that would be related to your product; not just specifics, such as "Health", "wellness", etc., but with general, related words that are part and parcel of what your product does.
When people do a web search, they are looking for very specific things and do not always know what to ask, so when you can get key words that are "in the ballpark" of what you provide, it can lead them to you.
Use those keywords for people to find your website as well as your company's facebook profile along with any other web presence that you may have.
But be warned. You can find people locating your sites through some pretty bizarre searches. For example; my company, Furry Logic Productions, is a video production start-up company. However, when people look up "Furry", which is an erotic fetish movement, or "Furry Logic" which is an art studio that does "furry" artwork, my company comes up in the search.
And as amusingly, sometime embarrassing, odd as that is, it still gets my name out there and people will remember it when they are looking for video production services in my area.
I think you are engaging with us now in an effective way.
In my opinion, the best way to not look like a spammer is to place your ads where your product can integrate easily. Research a few websites in the field and see what kind of ads others are posting. That in itself can be a source of inspiration. You'll find many details you'll want to add to your campaign, and many things you'll know not to follow on. Second aspect is to have the best design solution, so that the public likes the "feel" of it right from the start. A third aspect is to choose the right amount of information you put in these ads. Very often they are loaded with visual chatter, which drives the client away. Think about the 6 seconds attention span, and then think about the fact that your ad is not the only thing on the screen of your potential clients. Pinterest is one of the easiest and best ways to test both of these aspects.
Best of luck!
Have you tried signing up with the Better Bus Bureau?
In addition to all the other excellent suggestions, I would recommend that you try an AdWords campaign which can include Youtube. Your product will be exposed must faster to a far larger audience than social media alone with results that can be tracked and analyzed. Concerning the YouTube part of the campaign, we can create a sales video without you being on camera.