What is the best way to do business online without appearing like a spammer?
I want to grow my customer base with a health/wellness/weight loss product that has a 100% money back guarantee. How do I get my message out there to attract people to my product?
Firstly Janie, you don't actually mention whether or not your product works. I'm sure you believe in it as you;re offering a guarantee, but is your belief based on personal experience (which can be very skewed) or on actual verifiable market research? In other words, have you tested it on people who have a different bodily composition and metabolism than yourself? If it stands up to the tests as something that works for the majority of people, then you've got a viable business product.
If it doesn't work then there's no point in carrying on, there are millions of products that don't work and frankly, what's the point?
If it does work then your first point of call should be to distribute a press release detailing the testing, success rate etc. This should be distributed widely so it's going to cost you $300+ to get it in the vision of those you want to be seeing it (news networks etc). Healh & Beauty magazines are always looking for the next wonder product and as feature on a news network or within a magazine will not only increase your conversions, it will also raise your credibility and that needs to be done because there are a lot of charlatans in your industry.
News outlets are sure to pick up on products that are proven through verifiable data.
Then if you really want to hit the big bucks, invest some money in a celebrity endorsement, the perfect time for that is Christmas when minor celebrities are pictured in unflattering circumstances. As soon as you see someone like that, you're almost certain to see them in 4 months time (just in time for bikini weather) with a DVD out saying "Look how much weight I lost using xx product!". It's all a ploy, all clever marketing, but a celebrity endorsement is the big earner. In order to get these on board, you should be approaching their agents around now and offering either a flat fee, or more commonly, a percentage of sales. Bear in mind that it's not unusual for them to want large percentages, especially if it's like a diet/fitness regime on DVD simply because it's their name that will sell it and they'll be doing promotional work. The simpler option is just to pay them a flat fee for endorsing it.
It looks like an MLM - if so, are you provided with guidelines you must follow for promoting the products and business opportunity online?
I start by building relationships through networking. And never use networking for selling. Networking is for building relationships and for giving and receiving referrals.
I network in person and virtually via phone (or Skype, Hangout, etc).
People buy from people they know and like, so build the relationships, focus on how you can give referrals, and learn how to ask for them in return.
If the people you network with want to buy from you, let them draw that conclusion without ever selling.
Also, public speaking and workshops is great for getting the word out. Is there something you can teach? Like the top three tips for getting back into your skinny jeans? or something your target market really struggles with?
Do the workshop or speak, give fantastic content, and sell from the back of the room.
Good question Janie! Being concerned about being a "spammer" is important!
The magic ingredient is to build messages that are informative and engaging for your audience so you're being helpful, not pitching them on how wonderful you and your product are. This is the essense of what people call content marketing.
The good news is it doesn't have to be hard or expensive!
Here are some helpful tools we like to refer clients to:
Getting your messaging right - http://salesscripter.com/
Building your list of contacts quickly and affordably - http://leadferret.com/
And a video series on creating content based emails - http://www.salesnexus.com/support.html (look for "Starter Kit")
Congratulations to have a feasible business idea. There are two fundamental challenges we need to overcome in order to make the Business Cycle rolling : (1) Getting connected with the right base of customers (2) Sell the Product reliability , in other words establish Product Credibility. These can be achieved as:
(1) Getting connected with the Right Customer Base: (a) Advertisement or Sales pitch to be communicated via Life style websites, Social media sites, google or yahoo mail .(2) Once the customers are drawn to your website give them a flavor of your products or services by " Word of mouth publicity": upload the video of the customer's who have been benefited by the products. This should work. To gain the referral customers you'll have to create two or more in your vicinity , this will help you establish credibility of the product economically. All the best. Regards Samit Moghe
Hello Janie, few suggestions:
1) First of all it is no longer right to call it online marketing it is called digital marketing. This primary factor to drive the same is our smart phones.
2) Design an app that will help people follow things like their hear rate, distance they have walked and other details... post the same suggest them useful tips from your bank of suggestions.
3) Use the same smart phones and your end users to organize activity like trek, boating activity some kind of a physical activity.
4) Use the #3 and ask your existing base to invite other folks in who might benefit
The above will get people to speak. Face it in events like marathons, companies use the lead runners to advertise their products. Same can be done by anyone.
There is a presentation that I had compiled. might help to visit the same - http://www.slideshare.net/tathagatb/digital-marketing-changing-the-way-we-deal-with-content
My Recipe: Content Marketing + SEO + Social Media, for organic marketing. Add PPC advertising for paid advertising. Spend some time reading articles at ContentMarketingInstitute.com.
Do you have a good website? How long has you been doing marketing on this product? The rest if finding which market is your niche. It will take time but you will have to promote your product first. Why it is good. Example of users, The rest is selling.
First and foremost know who your target is, address each member of your list by name, never use things like dear recipient, or [first name], generalizations. Take the time to understand the members of your list, their needs and remember you're the one in the end who will suffer the loss if you don't. Content is your next problem, you need to know what you are selling, use your own product, this way you are the expert and the authority. Lastly I would say, use multiple landing pages, all targeting your potential clientele.
By giving an individual sales approach that becoming a random business mail order.
Create great content your ideal client would appreciate. It is not about pushing your product onto others. It is about adding value to others through providing great content -- when you do this, people will flow your way.
If you sell all the time - you will become 'spammy.' Think of a social media wall -- your ratio may be 1:8. This means you would 'sell' once out of every 8 posts you place on there. The other posts are related to your people -- use humor, inspiration, etc. to engage your ideal clientele.
Who are the people you wish to engage?
A good rule of thumb is to provide 10 good solid informational emails for every 1 sales piece.
People will begin to see you as an important resource and they will be more likely to buy from you when you do send the sales piece.
Use social media sites to show testimonials and link all of your photos to your website. Use pickmonkey dot com to add your website to your photos. Add value to your audience...don't promote your product all the time. Facebook fan page is perfect...post 3- times daily. A lead capture page to gather emails is perfect also since they opt in to receive more information. Fiverr dot com is only $5.00 and you can hire stuff out you don't know how to do. Best of luck! Watch some of the Beachbody Coaches like Melanie Mitro she does a great job and makes six figures selling beach body products. Her facebook and blog pictures pull followers in. (Relatable)
As some others have mention, if this is MLM or Distributor based products you need to stay within their marketing guidelines of what can be said about the products, one item I recommend you do is focus on the benefits not the features. Not all manufacturers have this figured out, so be sure to look at anything you are presenting and posting through your customers and potential customer's eyes. They are going to see what you are posting as spam when you lead with "what you do" instead of leading with "What's in it for them." In other words, concentrate on solving their problems instead of trying to tell them how great your products are.
Workout a strategy to help your target audience with valuable content sharing. This will create brand awareness and brand awareness will help you get more sales in the long run. Using social media you could do it easily and with a very low budget
For the past 25+ years, I have helped my clients grow their customer bases through direct marketing channels. Spamming is a critical issue so we take every effort to ensure our clients are CAN SPAM compliant. Working with a data provider who will provide quality data that is opt out is critical to your success as is maintaining CAN SPAM compliance within your own messages. I would be happy to help provide a targeted list recommendation for your campaign once you are ready.
Build relationships by making 50 calls a day. Got it in you? Email for product info after the call only.
For this type of product I recommend avoiding the typical tele-marketing/infomercial type approach. While that might work for some products, it comes across rather gimmicky to many informed shoppers. Know your audience. For the younger generations consider Instagram or Pinterest and use real success stories to show the product. FB seems ideal for the Gen-X, Baby-boomers and even Millennials. Again, sharing stories, successes and education creates greater interest and buy-in in these forums.
A key to Social Media is to have your post compelling enough that reads what to click through and ultimately SHARE the post with their contacts.
Good luck with your product!
In addition to all the other excellent suggestions, I would recommend that you try an AdWords campaign which can include Youtube. Your product will be exposed must faster to a far larger audience than social media alone with results that can be tracked and analyzed. Concerning the YouTube part of the campaign, we can create a sales video without you being on camera.
Have you tried signing up with the Better Bus Bureau?